--- title: "Kiehl's vs La Roche-Posay: Which is searched more in the United Kingdom?" description: "Is Kiehl's or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/kiehl-s-vs-la-roche-posay" publisher: "Brandwave" --- # Kiehl's vs La Roche-Posay: Which is searched more in the United Kingdom? Is Kiehl's or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kiehl's and La Roche-Posay - **Competitive set**: Skincare brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Kiehl's Share of Search**: 4.8% - **La Roche-Posay Share of Search**: 10.8% ## Is Kiehl's or La Roche-Posay more popular in search? - In September 2026, La Roche-Posay had more branded searches than Kiehl's among skincare brands in the United Kingdom. La Roche-Posay had about 74,000 branded searches, while Kiehl's had 33,100. La Roche-Posay made up 10.8% of all skincare brand searches we track, and Kiehl's accounted for 4.8%. - La Roche-Posay was ahead of Kiehl's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kiehl's’ share of searches among skincare brands in the United Kingdom held steady at 4.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among skincare brands in the United Kingdom moved from 8.7% to 10.8%, and its estimated monthly branded searches held steady at 74K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kiehl's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Byoma | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Medik8 | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Elemis | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | No7 | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Liz Earle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clarins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I use in the UK?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Byoma, 6. Medik8, 7. No7 - Asked ChatGPT "What is a good skincare routine for dry skin?": 1. CeraVe, 2. La Roche-Posay - Searched Google, AI Overview "skincare": 1. The Ordinary - Searched Google, AI Overview "skin care products": 1. The Ordinary, 2. CeraVe, 3. Byoma, 4. La Roche-Posay, 5. Elemis, 6. Paula's Choice, 7. Medik8 Not named in any answer: Clinique, Aesop, Liz Earle, Clarins, Kiehl's, Glow Recipe and Drunk Elephant. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom skincare brands in September 2026? - In September 2026, La Roche-Posay lost share of searches among skincare brands in the United Kingdom, from 12.9% to 10.8%. - Estimated monthly branded searches for Kiehl's in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 4.8% | 12 | 74K | 8.7% | 6 | | Nov 2025 | 74K | 5.3% | 10 | 110K | 7.9% | 6 | | Dec 2025 | 60.5K | 5.1% | 11 | 90.5K | 7.6% | 6 | | Jan 2026 | 40.5K | 4.5% | 11 | 90.5K | 10.1% | 2 | | Feb 2026 | 40.5K | 5.3% | 10 | 90.5K | 11.7% | 1 | | Mar 2026 | 40.5K | 4.8% | 11 | 110K | 13% | 1 | | Apr 2026 | 40.5K | 4.5% | 11 | 135K | 15% | 1 | | May 2026 | 40.5K | 4.8% | 11 | 135K | 15.9% | 1 | | Jun 2026 | 33.1K | 4.6% | 11 | 110K | 15.4% | 1 | | Jul 2026 | 33.1K | 4.8% | 11 | 90.5K | 13.1% | 1 | | Aug 2026 | 33.1K | 4.7% | 11 | 90.5K | 12.9% | 1 | | Sep 2026 | 33.1K | 4.8% | 11 | 74K | 10.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kiehl's’ and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kiehl's**: Measured on the search term “kiehls”. - **La Roche-Posay**: Measured on the search term “la roche posay”. - [Kiehl's profile](/demand/uk/brands/kiehl-s) - [La Roche-Posay profile](/demand/uk/brands/la-roche-posay) - [All skincare brands in the United Kingdom](/demand/uk/categories/uk-skincare-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kiehl's or La Roche-Posay more popular in search? In September 2026, La Roche-Posay had more branded searches than Kiehl's among skincare brands in the United Kingdom. La Roche-Posay had about 74,000 branded searches, while Kiehl's had 33,100. La Roche-Posay made up 10.8% of all skincare brand searches we track, and Kiehl's accounted for 4.8%. ## Cite this page Brandwave. "Kiehl's vs La Roche-Posay: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/kiehl-s-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/kiehl-s-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.