--- title: "Kettle vs Tyrrells: Which is searched more in the United Kingdom?" description: "Is Kettle or Tyrrells more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crisp brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/kettle-chips-vs-tyrrells" publisher: "Brandwave" --- # Kettle vs Tyrrells: Which is searched more in the United Kingdom? Is Kettle or Tyrrells more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crisp brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kettle and Tyrrells - **Competitive set**: Crisp brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Kettle Share of Search**: 2.9% - **Tyrrells Share of Search**: 5.9% ## Is Kettle or Tyrrells more popular in search? - In September 2026, Tyrrells had more branded searches than Kettle among crisp brands in the United Kingdom. Tyrrells had about 9,000 branded searches, while Kettle had 4,400. Tyrrells made up 5.9% of all crisp brand searches we track, and Kettle accounted for 2.9%. - Tyrrells was ahead of Kettle in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kettle’s share of searches among crisp brands in the United Kingdom moved from 3.3% to 2.9%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Tyrrells’ share of searches among crisp brands in the United Kingdom moved from 5.2% to 5.9%, and its estimated monthly branded searches moved from 8.5K to 9K. ## Top crisp brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Tyrrells appeared in all four answers. Kettle was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tyrrells was listed before Kettle in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Walkers | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | McCoy's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Tyrrells | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Monster Munch | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Kettle | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Pringles | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Golden Wonder | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Doritos | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about crisp brands - Asked ChatGPT "What's the best crisp brand in the UK?": 1. Tyrrells, 2. Kettle, 3. Walkers - Asked ChatGPT "What are the most popular crisp brands in the UK?": 1. Walkers, 2. Pringles, 3. McCoy's, 4. Monster Munch, 5. Doritos, 6. Kettle, 7. Tyrrells, 8. Golden Wonder - Asked ChatGPT "Which crisp brand in the UK makes the best salt and vinegar crisps?": 1. McCoy's, 2. Walkers, 3. Golden Wonder, 4. Tyrrells - Searched Google, AI Overview "best crisps": 1. Walkers, 2. McCoy's, 3. Monster Munch, 4. Tyrrells Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom crisp brands in September 2026? - In September 2026, Tyrrells lost share of searches among crisp brands in the United Kingdom, from 6.7% to 5.9%. - Estimated monthly branded searches for Kettle in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Kettle estimated searches | Kettle Share of Search | Kettle rank | Tyrrells estimated searches | Tyrrells Share of Search | Tyrrells rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 3.3% | 7 | 8.5K | 5.2% | 6 | | Nov 2025 | 4.4K | 3.2% | 7 | 7K | 5% | 6 | | Dec 2025 | 4.4K | 3% | 7 | 8.2K | 5.7% | 6 | | Jan 2026 | 4.4K | 2.5% | 7 | 8.5K | 4.8% | 6 | | Feb 2026 | 4.4K | 2.3% | 7 | 12.5K | 6.4% | 6 | | Mar 2026 | 4.4K | 2.8% | 7 | 12.5K | 7.9% | 6 | | Apr 2026 | 4.4K | 3% | 7 | 8.5K | 5.8% | 6 | | May 2026 | 4.4K | 2.9% | 7 | 8.5K | 5.6% | 6 | | Jun 2026 | 4.4K | 3% | 7 | 10.5K | 7.2% | 6 | | Jul 2026 | 3.6K | 2.6% | 7 | 8.5K | 6.2% | 6 | | Aug 2026 | 3.6K | 2.7% | 7 | 9K | 6.7% | 6 | | Sep 2026 | 4.4K | 2.9% | 7 | 9K | 5.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Kettle’s and Tyrrells’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kettle**: Measured on the search term “kettle chips”. - **Tyrrells**: Measured on the search terms “tyrrells” and “tyrrells crisps”, summed into one figure. - [Kettle profile](/demand/uk/brands/kettle-chips) - [Tyrrells profile](/demand/uk/brands/tyrrells) - [All crisp brands in the United Kingdom](/demand/uk/categories/uk-crisp-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kettle or Tyrrells more popular in search? In September 2026, Tyrrells had more branded searches than Kettle among crisp brands in the United Kingdom. Tyrrells had about 9,000 branded searches, while Kettle had 4,400. Tyrrells made up 5.9% of all crisp brand searches we track, and Kettle accounted for 2.9%. ## Cite this page Brandwave. "Kettle vs Tyrrells: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/kettle-chips-vs-tyrrells This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/kettle-chips-vs-tyrrells. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.