--- title: "Kelly's of Cornwall vs Magnum: Which is searched more in the United Kingdom?" description: "Is Kelly's of Cornwall or Magnum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/kellys-of-cornwall-vs-magnum" publisher: "Brandwave" --- # Kelly's of Cornwall vs Magnum: Which is searched more in the United Kingdom? Is Kelly's of Cornwall or Magnum more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kelly's of Cornwall and Magnum - **Competitive set**: Ice cream brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Kelly's of Cornwall Share of Search**: 1.2% - **Magnum Share of Search**: 19.8% ## Is Kelly's of Cornwall or Magnum more popular in search? - In September 2026, Magnum had more branded searches than Kelly's of Cornwall among ice cream brands in the United Kingdom. Magnum had about 9,900 branded searches, while Kelly's of Cornwall had 590. Magnum made up 19.8% of all ice cream brand searches we track, and Kelly's of Cornwall accounted for 1.2%. - Magnum was ahead of Kelly's of Cornwall in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kelly's of Cornwall’s share of searches among ice cream brands in the United Kingdom moved from 0.86% to 1.2%, and its estimated monthly branded searches moved from 390 to 590. - Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in the United Kingdom moved from 17.9% to 19.8%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kelly's of Cornwall was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Magnum was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kelly's of Cornwall and Magnum were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haagen-Dazs | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ben & Jerry's | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Magnum | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Kelly's of Cornwall | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Mackie's of Scotland | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Carte D'Or | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Jude's | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Halo Top | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about ice cream brands - Asked ChatGPT "What's the best ice cream brand in the UK?": 1. Haagen-Dazs, 2. Ben & Jerry's, 3. Mackie's of Scotland, 4. Jude's - Asked ChatGPT "Which supermarket ice cream is best in the UK?": 1. Haagen-Dazs - Asked ChatGPT "What are the most popular ice cream brands in the UK?": 1. Magnum, 2. Ben & Jerry's, 3. Haagen-Dazs, 4. Carte D'Or, 5. Kelly's of Cornwall, 6. Mackie's of Scotland - Searched Google, AI Overview "best ice cream": 1. Haagen-Dazs, 2. Kelly's of Cornwall Not named in any answer: Halo Top. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom ice cream brands in September 2026? - In September 2026, Magnum lost share of searches among ice cream brands in the United Kingdom, from 30% to 19.8%. - Estimated monthly branded searches for Kelly's of Cornwall in the United Kingdom rose 51.3% over 12 measured months, from 390 to 590 in September 2026. ## Month by month | Month | Kelly's of Cornwall estimated searches | Kelly's of Cornwall Share of Search | Kelly's of Cornwall rank | Magnum estimated searches | Magnum Share of Search | Magnum rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.86% | 8 | 8.1K | 17.9% | 2 | | Nov 2025 | 320 | 0.75% | 8 | 8.1K | 18.9% | 2 | | Dec 2025 | 320 | 0.78% | 8 | 8.1K | 19.7% | 2 | | Jan 2026 | 390 | 0.85% | 8 | 8.1K | 17.7% | 2 | | Feb 2026 | 390 | 0.88% | 8 | 8.1K | 18.3% | 2 | | Mar 2026 | 390 | 0.7% | 8 | 12.1K | 21.7% | 2 | | Apr 2026 | 590 | 0.88% | 8 | 14.8K | 22.1% | 2 | | May 2026 | 720 | 0.81% | 8 | 27.1K | 30.3% | 2 | | Jun 2026 | 720 | 0.82% | 8 | 27.1K | 31% | 2 | | Jul 2026 | 720 | 0.86% | 8 | 27.1K | 32.3% | 2 | | Aug 2026 | 720 | 0.97% | 8 | 22.2K | 30% | 2 | | Sep 2026 | 590 | 1.2% | 8 | 9.9K | 19.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Kelly's of Cornwall’s and Magnum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kelly's of Cornwall**: Measured on the search terms “kellys cornwall” and “kellys of cornwall”, summed into one figure. - **Magnum**: Measured on the search term “magnum ice cream”. - [Kelly's of Cornwall profile](/demand/uk/brands/kellys-of-cornwall) - [Magnum profile](/demand/uk/brands/magnum) - [All ice cream brands in the United Kingdom](/demand/uk/categories/uk-ice-cream-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kelly's of Cornwall or Magnum more popular in search? In September 2026, Magnum had more branded searches than Kelly's of Cornwall among ice cream brands in the United Kingdom. Magnum had about 9,900 branded searches, while Kelly's of Cornwall had 590. Magnum made up 19.8% of all ice cream brand searches we track, and Kelly's of Cornwall accounted for 1.2%. ## Cite this page Brandwave. "Kelly's of Cornwall vs Magnum: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/kellys-of-cornwall-vs-magnum This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/kellys-of-cornwall-vs-magnum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.