--- title: "Kayak vs Skyscanner: Which is searched more in the United Kingdom?" description: "Is Kayak or Skyscanner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel booking sites set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/kayak-travel-vs-skyscanner" publisher: "Brandwave" --- # Kayak vs Skyscanner: Which is searched more in the United Kingdom? Is Kayak or Skyscanner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel booking sites set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kayak and Skyscanner - **Competitive set**: Travel booking sites - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Kayak Share of Search**: 0.41% - **Skyscanner Share of Search**: 61.3% ## Is Kayak or Skyscanner more popular in search? - In September 2026, Skyscanner had more branded searches than Kayak among travel booking sites in the United Kingdom. Skyscanner had about 6.1 million branded searches, while Kayak had 40,500. Skyscanner made up 61.3% of all travel booking site searches we track, and Kayak accounted for 0.41%. - Skyscanner was ahead of Kayak in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kayak’s share of searches among travel booking sites in the United Kingdom held steady at 0.41%, and its estimated monthly branded searches moved from 33.1K to 40.5K. - Across the 12 months ending September 2026, Skyscanner’s share of searches among travel booking sites in the United Kingdom moved from 61.4% to 61.3%, and its estimated monthly branded searches moved from 5M to 6.1M. ## Top travel booking sites in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Skyscanner was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Kayak was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Skyscanner was listed before Kayak in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Flights | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Skyscanner | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Booking.com | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Hotels.com | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | trivago | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Kayak | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Expedia | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | lastminute.com | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Trip.com | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Opodo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about travel booking sites - Asked ChatGPT "What's the best site to book cheap flights from the UK?": 1. Skyscanner, 2. Google Flights, 3. Kayak - Asked ChatGPT "Which website has the best hotel deals?": 1. Booking.com, 2. Hotels.com, 3. trivago - Asked ChatGPT "Is it cheaper to book flights through a comparison site or directly with the airline?": 1. Google Flights, 2. Skyscanner - Searched Google, AI Overview "cheap flights": 1. Google Flights, 2. Skyscanner Not named in any answer: Expedia, lastminute.com, Trip.com and Opodo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom travel booking sites in September 2026? - In September 2026, Skyscanner gained share of searches among travel booking sites in the United Kingdom, from 58.2% to 61.3%. - In September 2026, Kayak rose from 10th to 9th among travel booking sites in the United Kingdom. ## Month by month | Month | Kayak estimated searches | Kayak Share of Search | Kayak rank | Skyscanner estimated searches | Skyscanner Share of Search | Skyscanner rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 0.41% | 10 | 5M | 61.4% | 1 | | Nov 2025 | 40.5K | 0.52% | 8 | 5M | 63.8% | 1 | | Dec 2025 | 40.5K | 0.52% | 8 | 5M | 63.9% | 1 | | Jan 2026 | 74K | 0.63% | 7 | 7.5M | 63.2% | 1 | | Feb 2026 | 60.5K | 0.6% | 7 | 6.1M | 61.1% | 1 | | Mar 2026 | 49.5K | 0.48% | 9 | 6.1M | 59.3% | 1 | | Apr 2026 | 33.1K | 0.34% | 10 | 6.1M | 62.1% | 1 | | May 2026 | 33.1K | 0.32% | 10 | 6.1M | 59.8% | 1 | | Jun 2026 | 33.1K | 0.32% | 10 | 6.1M | 59% | 1 | | Jul 2026 | 33.1K | 0.32% | 10 | 6.1M | 58.7% | 1 | | Aug 2026 | 33.1K | 0.31% | 10 | 6.1M | 58.2% | 1 | | Sep 2026 | 40.5K | 0.41% | 9 | 6.1M | 61.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Kayak’s and Skyscanner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kayak**: Measured on the search term “kayak flights”. - **Skyscanner**: Measured on the search term “skyscanner”. - [Kayak profile](/demand/uk/brands/kayak-travel) - [Skyscanner profile](/demand/uk/brands/skyscanner) - [All travel booking sites in the United Kingdom](/demand/uk/categories/uk-travel-booking-sites): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kayak or Skyscanner more popular in search? In September 2026, Skyscanner had more branded searches than Kayak among travel booking sites in the United Kingdom. Skyscanner had about 6.1 million branded searches, while Kayak had 40,500. Skyscanner made up 61.3% of all travel booking site searches we track, and Kayak accounted for 0.41%. ## Cite this page Brandwave. "Kayak vs Skyscanner: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/kayak-travel-vs-skyscanner This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/kayak-travel-vs-skyscanner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.