---
title: "KatKin vs Untamed: Which is searched more in United Kingdom?"
description: "Which is more popular in search, KatKin or Untamed? Compare estimated monthly branded-search demand and Share of Search inside the Cat food subscription brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/katkin-vs-untamed"
publisher: "Brandwave"
---

# KatKin vs Untamed: Which is searched more in United Kingdom?

Which is more popular in search, KatKin or Untamed? Compare estimated monthly branded-search demand and Share of Search inside the Cat food subscription brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KatKin and Untamed
- **Competitive set**: Cat food subscription brands
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **KatKin Share of Search**: 38.5%
- **Untamed Share of Search**: 49.6%

## Which is more popular in search, KatKin or Untamed?

- In September 2026, Untamed had more branded searches than KatKin among cat food subscription brands in United Kingdom. Untamed was estimated to have 50.2K branded searches compared to KatKin’s 39K, and held a 49.6% Share of Search versus KatKin’s 38.5%.
- The lead changed hands 4 times in the 12 months ending September 2026: KatKin took it in November 2025, Untamed took it in December 2025, KatKin took it in January 2026, Untamed took it in February 2026.
- Across the 12 months ending September 2026, KatKin’s estimated Share of Search among cat food subscription brands in United Kingdom moved from 42.4% to 38.5%, and its estimated monthly branded searches moved from 41.3K to 39K.
- Across the 12 months ending September 2026, Untamed’s estimated Share of Search among cat food subscription brands in United Kingdom moved from 42.5% to 49.6%, and its estimated monthly branded searches moved from 41.3K to 50.2K.

## How did search popularity change for United Kingdom cat food subscription brands in September 2026?

- In September 2026, Untamed gained estimated Share of Search among cat food subscription brands in United Kingdom, from 48.6% to 49.6%.

## Month by month

| Month | KatKin estimated searches | KatKin Share of Search | KatKin rank | Untamed estimated searches | Untamed Share of Search | Untamed rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 41.3K | 42.4% | 2 | 41.3K | 42.5% | 1 |
| Nov 2025 | 44K | 44.8% | 1 | 41.3K | 42% | 2 |
| Dec 2025 | 39.1K | 38.7% | 2 | 50.1K | 49.7% | 1 |
| Jan 2026 | 52K | 44.1% | 1 | 50.2K | 42.6% | 2 |
| Feb 2026 | 40K | 38.4% | 2 | 50K | 48.1% | 1 |
| Mar 2026 | 40K | 38.3% | 2 | 50K | 47.9% | 1 |
| Apr 2026 | 42.3K | 39.7% | 2 | 50K | 47% | 1 |
| May 2026 | 39.5K | 41.7% | 2 | 41K | 43.3% | 1 |
| Jun 2026 | 34.6K | 39% | 2 | 41K | 46.2% | 1 |
| Jul 2026 | 40K | 43% | 2 | 41K | 44.1% | 1 |
| Aug 2026 | 40K | 38.7% | 2 | 50.2K | 48.6% | 1 |
| Sep 2026 | 39K | 38.5% | 2 | 50.2K | 49.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using KatKin’s and Untamed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KatKin**: Measured on the search terms “kat kin”, “katkin”, “katkin cat food” and “katkin food”, summed into one figure.
- **Untamed**: Measured on the search terms “untamed cat food”, “untamed cats”, “untamed food” and “untamed pet food”, summed into one figure.

- [KatKin profile](/demand/uk/brands/katkin)
- [Untamed profile](/demand/uk/brands/untamed)
- [All cat food subscription brands in United Kingdom](/demand/uk/categories/uk-cat-food-subscription-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KatKin or Untamed?

In September 2026, Untamed had more branded searches than KatKin among cat food subscription brands in United Kingdom. Untamed was estimated to have 50.2K branded searches compared to KatKin’s 39K, and held a 49.6% Share of Search versus KatKin’s 38.5%.

## Cite this page

Brandwave. "KatKin vs Untamed: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/katkin-vs-untamed

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/katkin-vs-untamed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.