--- title: "Jura vs Sage: Which is searched more in the United Kingdom?" description: "Is Jura or Sage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/jura-vs-sage-appliances" publisher: "Brandwave" --- # Jura vs Sage: Which is searched more in the United Kingdom? Is Jura or Sage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jura and Sage - **Competitive set**: Coffee machine brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Jura Share of Search**: 1.4% - **Sage Share of Search**: 19.3% ## Is Jura or Sage more popular in search? - In September 2026, Sage had more branded searches than Jura among coffee machine brands in the United Kingdom. Sage had about 74,000 branded searches, while Jura had 5,400. Sage made up 19.3% of all coffee machine brand searches we track, and Jura accounted for 1.4%. - Sage was ahead of Jura in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jura’s share of searches among coffee machine brands in the United Kingdom moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 8.1K to 5.4K. - Across the 12 months ending September 2026, Sage’s share of searches among coffee machine brands in the United Kingdom moved from 20.5% to 19.3%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top coffee machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sage was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Jura was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jura and Sage were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | De'Longhi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Philips | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sage | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Jura | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tassimo | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Nespresso | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gaggia | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lavazza | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dolce Gusto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Krups | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Melitta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee machine brands - Asked ChatGPT "Which coffee machine should I buy in the UK?": 1. De'Longhi, 2. Philips, 3. Sage, 4. Nespresso - Asked ChatGPT "What are the best coffee machine brands?": 1. De'Longhi, 2. Jura, 3. Sage, 4. Philips, 5. Nespresso, 6. Gaggia - Asked ChatGPT "What is the best bean to cup coffee machine?": 1. De'Longhi, 2. Philips, 3. Jura - Searched Google, AI Overview "coffee machine": 1. De'Longhi, 2. Tassimo, 3. Sage - Searched Google, AI Overview "bean to cup coffee machine": 1. Philips, 2. De'Longhi Not named in any answer: Ninja, Lavazza, Smeg, Dolce Gusto, Krups and Melitta. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom coffee machine brands in September 2026? - In September 2026, De'Longhi overtook Sage to rank 2nd among coffee machine brands in the United Kingdom, with 19.3% of the searches. - In September 2026, Sage lost share of searches among coffee machine brands in the United Kingdom, from 20.8% to 19.3%. - Estimated monthly branded searches for Jura in the United Kingdom fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. ## Month by month | Month | Jura estimated searches | Jura Share of Search | Jura rank | Sage estimated searches | Sage Share of Search | Sage rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 1.8% | 10 | 90.5K | 20.5% | 2 | | Nov 2025 | 8.1K | 1.2% | 10 | 135K | 19.5% | 2 | | Dec 2025 | 6.6K | 1.1% | 11 | 110K | 18.4% | 3 | | Jan 2026 | 6.6K | 1.5% | 10 | 90.5K | 20.6% | 2 | | Feb 2026 | 5.4K | 1.7% | 10 | 60.5K | 18.7% | 3 | | Mar 2026 | 5.4K | 1.7% | 10 | 60.5K | 18.8% | 3 | | Apr 2026 | 5.4K | 1.7% | 10 | 60.5K | 18.9% | 2 | | May 2026 | 6.6K | 2.1% | 10 | 60.5K | 19.1% | 3 | | Jun 2026 | 5.4K | 1.8% | 10 | 49.5K | 16.3% | 3 | | Jul 2026 | 4.4K | 1.4% | 11 | 60.5K | 19.5% | 2 | | Aug 2026 | 5.4K | 1.5% | 11 | 74K | 20.8% | 2 | | Sep 2026 | 5.4K | 1.4% | 11 | 74K | 19.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Jura’s and Sage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jura**: Measured on the search term “jura coffee machine”. - **Sage**: Measured on the search term “sage coffee machine”. - [Jura profile](/demand/uk/brands/jura) - [Sage profile](/demand/uk/brands/sage-appliances) - [All coffee machine brands in the United Kingdom](/demand/uk/categories/uk-coffee-machine-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jura or Sage more popular in search? In September 2026, Sage had more branded searches than Jura among coffee machine brands in the United Kingdom. Sage had about 74,000 branded searches, while Jura had 5,400. Sage made up 19.3% of all coffee machine brand searches we track, and Jura accounted for 1.4%. ## Cite this page Brandwave. "Jura vs Sage: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/jura-vs-sage-appliances This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/jura-vs-sage-appliances. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.