--- title: "Joules vs Weird Fish: Which is searched more in the United Kingdom?" description: "Is Joules or Weird Fish more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual clothing brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/joules-vs-weird-fish" publisher: "Brandwave" --- # Joules vs Weird Fish: Which is searched more in the United Kingdom? Is Joules or Weird Fish more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual clothing brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Joules and Weird Fish - **Competitive set**: Casual clothing brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Joules Share of Search**: 3.1% - **Weird Fish Share of Search**: 4.5% ## Is Joules or Weird Fish more popular in search? - In September 2026, Weird Fish had more branded searches than Joules among casual clothing brands in the United Kingdom. Weird Fish had about 74,000 branded searches, while Joules had 51,200. Weird Fish made up 4.5% of all casual clothing brand searches we track, and Joules accounted for 3.1%. - Weird Fish was ahead of Joules in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Joules’ share of searches among casual clothing brands in the United Kingdom moved from 2.3% to 3.1%, and its estimated monthly branded searches moved from 45.2K to 51.2K. - Across the 12 months ending September 2026, Weird Fish’s share of searches among casual clothing brands in the United Kingdom moved from 5.7% to 4.5%, and its estimated monthly branded searches moved from 110K to 74K. ## Top casual clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Joules nor Weird Fish showed up in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | FatFace | 0 of 3 | 0 of 1 | 0 of 4 | | Boden | 1 of 3 | 0 of 1 | 1 of 4 | | Superdry | 0 of 3 | 0 of 1 | 0 of 4 | | White Stuff | 1 of 3 | 0 of 1 | 1 of 4 | | Crew Clothing | 0 of 3 | 0 of 1 | 0 of 4 | | Seasalt Cornwall | 1 of 3 | 0 of 1 | 1 of 4 | | Weird Fish | 0 of 3 | 0 of 1 | 0 of 4 | | Joules | 0 of 3 | 0 of 1 | 0 of 4 | | Saltrock | 0 of 3 | 0 of 1 | 0 of 4 | | Jack Wills | 0 of 3 | 0 of 1 | 0 of 4 | | Sunspel | 2 of 3 | 1 of 1 | 3 of 4 | | Hush | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about casual clothing brands - Asked ChatGPT "What are some good British casual clothing brands?": 1. Sunspel - Asked ChatGPT "Which UK brands sell nice clothes for weekends away?": 1. Boden, 2. Seasalt Cornwall, 3. Hush, 4. White Stuff - Asked ChatGPT "Where can I buy a good quality hoodie in the UK?": 1. Sunspel - Searched Google, AI Overview "clothing brands uk": 1. Sunspel Not named in any answer: FatFace, Superdry, Crew Clothing, Weird Fish, Joules, Saltrock and Jack Wills. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom casual clothing brands in September 2026? - In September 2026, Joules overtook Saltrock to rank 8th among casual clothing brands in the United Kingdom, with 3.1% of the searches. - In September 2026, Weird Fish lost share of searches among casual clothing brands in the United Kingdom, from 5.3% to 4.5%. ## Month by month | Month | Joules estimated searches | Joules Share of Search | Joules rank | Weird Fish estimated searches | Weird Fish Share of Search | Weird Fish rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 45.2K | 2.3% | 10 | 110K | 5.7% | 7 | | Nov 2025 | 49.3K | 1.9% | 10 | 165K | 6.5% | 7 | | Dec 2025 | 49.3K | 2% | 10 | 135K | 5.4% | 7 | | Jan 2026 | 34.3K | 1.9% | 10 | 90.5K | 5% | 7 | | Feb 2026 | 28K | 2.1% | 10 | 60.5K | 4.5% | 7 | | Mar 2026 | 34.3K | 2.2% | 9 | 74K | 4.7% | 7 | | Apr 2026 | 37K | 2.2% | 10 | 74K | 4.4% | 7 | | May 2026 | 37K | 2.1% | 9 | 90.5K | 5% | 7 | | Jun 2026 | 37K | 2.3% | 9 | 90.5K | 5.6% | 7 | | Jul 2026 | 30.2K | 1.9% | 11 | 74K | 4.6% | 7 | | Aug 2026 | 39.2K | 2.3% | 9 | 90.5K | 5.3% | 7 | | Sep 2026 | 51.2K | 3.1% | 8 | 74K | 4.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Joules’ and Weird Fish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Joules**: Measured on the search terms “joules clothing” and “joules uk”, summed into one figure. - **Weird Fish**: Measured on the search term “weird fish”. - [Joules profile](/demand/uk/brands/joules) - [Weird Fish profile](/demand/uk/brands/weird-fish) - [All casual clothing brands in the United Kingdom](/demand/uk/categories/uk-casual-clothing-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Joules or Weird Fish more popular in search? In September 2026, Weird Fish had more branded searches than Joules among casual clothing brands in the United Kingdom. Weird Fish had about 74,000 branded searches, while Joules had 51,200. Weird Fish made up 4.5% of all casual clothing brand searches we track, and Joules accounted for 3.1%. ## Cite this page Brandwave. "Joules vs Weird Fish: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/joules-vs-weird-fish This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/joules-vs-weird-fish. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.