--- title: "Jordans vs Kellogg's: Which is searched more in the United Kingdom?" description: "Is Jordans or Kellogg's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cereal brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/jordans-cereals-vs-kelloggs" publisher: "Brandwave" --- # Jordans vs Kellogg's: Which is searched more in the United Kingdom? Is Jordans or Kellogg's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cereal brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jordans and Kellogg's - **Competitive set**: Cereal brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Jordans Share of Search**: 5.4% - **Kellogg's Share of Search**: 17.7% ## Is Jordans or Kellogg's more popular in search? - In September 2026, Kellogg's had more branded searches than Jordans among cereal brands in the United Kingdom. Kellogg's had about 18,100 branded searches, while Jordans had 5,500. Kellogg's made up 17.7% of all cereal brand searches we track, and Jordans accounted for 5.4%. - Kellogg's was ahead of Jordans in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jordans’ share of searches among cereal brands in the United Kingdom moved from 5.2% to 5.4%, and its estimated monthly branded searches moved from 5.3K to 5.5K. - Across the 12 months ending September 2026, Kellogg's’ share of searches among cereal brands in the United Kingdom moved from 17.6% to 17.7%, and its estimated monthly branded searches held steady at 18.1K. ## Top cereal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kellogg's appeared in all four answers. Jordans was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kellogg's was listed before Jordans in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weetabix | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Kellogg's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Shreddies | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Alpen | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Jordans | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Dorset Cereals | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cereal brands - Asked ChatGPT "What's the best breakfast cereal in the UK?": 1. Weetabix, 2. Shreddies, 3. Kellogg's - Asked ChatGPT "Which cereal brands are healthiest in the UK?": 1. Weetabix, 2. Kellogg's, 3. Alpen - Asked ChatGPT "What are the most popular cereal brands in the UK?": 1. Weetabix, 2. Kellogg's, 3. Jordans, 4. Alpen, 5. Shreddies - Searched Google, AI Overview "breakfast cereal": 1. Weetabix, 2. Shreddies, 3. Kellogg's Not named in any answer: Dorset Cereals. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom cereal brands in September 2026? - In September 2026, Kellogg's gained share of searches among cereal brands in the United Kingdom, from 16.8% to 17.7%. - In September 2026, Jordans lost share of searches among cereal brands in the United Kingdom, from 6.3% to 5.4%. ## Month by month | Month | Jordans estimated searches | Jordans Share of Search | Jordans rank | Kellogg's estimated searches | Kellogg's Share of Search | Kellogg's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.3K | 5.2% | 4 | 18.1K | 17.6% | 2 | | Nov 2025 | 4.3K | 4.8% | 4 | 18.1K | 20.2% | 2 | | Dec 2025 | 3.5K | 4.8% | 4 | 14.8K | 20.2% | 2 | | Jan 2026 | 6K | 4.8% | 5 | 18.1K | 14.4% | 2 | | Feb 2026 | 5.5K | 5.5% | 4 | 14.8K | 14.8% | 2 | | Mar 2026 | 5.5K | 5.2% | 4 | 18.1K | 17.1% | 2 | | Apr 2026 | 5.5K | 5.8% | 4 | 18.1K | 19.2% | 2 | | May 2026 | 5.5K | 6.1% | 4 | 18.1K | 20.1% | 2 | | Jun 2026 | 5.2K | 6.1% | 4 | 14.8K | 17.2% | 2 | | Jul 2026 | 5.2K | 6.1% | 4 | 14.8K | 17.5% | 2 | | Aug 2026 | 5.5K | 6.3% | 4 | 14.8K | 16.8% | 2 | | Sep 2026 | 5.5K | 5.4% | 4 | 18.1K | 17.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Jordans’ and Kellogg's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jordans**: Measured on the search terms “jordans cereal” and “jordans granola”, summed into one figure. - **Kellogg's**: Measured on the search term “kelloggs”. - [Jordans profile](/demand/uk/brands/jordans-cereals) - [Kellogg's profile](/demand/uk/brands/kelloggs) - [All cereal brands in the United Kingdom](/demand/uk/categories/uk-cereal-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jordans or Kellogg's more popular in search? In September 2026, Kellogg's had more branded searches than Jordans among cereal brands in the United Kingdom. Kellogg's had about 18,100 branded searches, while Jordans had 5,500. Kellogg's made up 17.7% of all cereal brand searches we track, and Jordans accounted for 5.4%. ## Cite this page Brandwave. "Jordans vs Kellogg's: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/jordans-cereals-vs-kelloggs This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/jordans-cereals-vs-kelloggs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.