--- title: "Joie vs UPPAbaby: Which is searched more in the United Kingdom?" description: "Is Joie or UPPAbaby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and pushchair brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/joie-vs-uppababy" publisher: "Brandwave" --- # Joie vs UPPAbaby: Which is searched more in the United Kingdom? Is Joie or UPPAbaby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and pushchair brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Joie and UPPAbaby - **Competitive set**: Pram and pushchair brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Joie Share of Search**: 4.3% - **UPPAbaby Share of Search**: 1.6% ## Is Joie or UPPAbaby more popular in search? - In September 2026, Joie had more branded searches than UPPAbaby among pram and pushchair brands in the United Kingdom. Joie had about 6,600 branded searches, while UPPAbaby had 2,400. Joie made up 4.3% of all pram and pushchair brand searches we track, and UPPAbaby accounted for 1.6%. - Joie was ahead of UPPAbaby in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Joie’s share of searches among pram and pushchair brands in the United Kingdom moved from 4% to 4.3%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, UPPAbaby’s share of searches among pram and pushchair brands in the United Kingdom moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top pram and pushchair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Joie was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. UPPAbaby did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bugaboo | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | iCandy | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Nuna | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Joie | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Silver Cross | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Joolz | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ickle Bubba | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Cybex | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mamas & Papas | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Venicci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Babyzen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | UPPAbaby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pram and pushchair brands - Asked ChatGPT "What's the best pram for a newborn in the UK?": 1. Bugaboo, 2. Nuna, 3. Silver Cross - Asked ChatGPT "Which pushchair is best for city living?": 1. Joolz, 2. Bugaboo, 3. Cybex - Asked ChatGPT "What's the best travel system pram?": 1. iCandy, 2. Bugaboo, 3. Nuna, 4. Silver Cross, 5. Joie - Searched Google, AI Overview "prams": 1. Joie, 2. Ickle Bubba, 3. iCandy, 4. Silver Cross, 5. Mamas & Papas - Searched Google, AI Overview "pushchairs": 1. Joie Not named in any answer: Venicci, Babyzen and UPPAbaby. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom pram and pushchair brands in September 2026? - In September 2026, Joie lost share of searches among pram and pushchair brands in the United Kingdom, from 5.1% to 4.3%. - Estimated monthly branded searches for UPPAbaby in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Month by month | Month | Joie estimated searches | Joie Share of Search | Joie rank | UPPAbaby estimated searches | UPPAbaby Share of Search | UPPAbaby rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 4% | 8 | 2.9K | 1.8% | 12 | | Nov 2025 | 6.6K | 4% | 8 | 3.6K | 2.2% | 12 | | Dec 2025 | 5.4K | 4.2% | 8 | 2.4K | 1.9% | 12 | | Jan 2026 | 8.1K | 4.3% | 8 | 3.6K | 1.9% | 12 | | Feb 2026 | 6.6K | 4.4% | 8 | 2.9K | 1.9% | 12 | | Mar 2026 | 8.1K | 4.9% | 8 | 2.9K | 1.7% | 12 | | Apr 2026 | 8.1K | 5% | 8 | 2.9K | 1.8% | 12 | | May 2026 | 6.6K | 4.3% | 8 | 2.9K | 1.9% | 12 | | Jun 2026 | 6.6K | 4.4% | 8 | 2.4K | 1.6% | 12 | | Jul 2026 | 6.6K | 4.3% | 8 | 2.4K | 1.6% | 12 | | Aug 2026 | 8.1K | 5.1% | 8 | 2.9K | 1.8% | 12 | | Sep 2026 | 6.6K | 4.3% | 8 | 2.4K | 1.6% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Joie’s and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Joie**: Measured on the search term “joie pram”. - **UPPAbaby**: Measured on the search term “uppababy”. - [Joie profile](/demand/uk/brands/joie) - [UPPAbaby profile](/demand/uk/brands/uppababy) - [All pram and pushchair brands in the United Kingdom](/demand/uk/categories/uk-pram-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Joie or UPPAbaby more popular in search? In September 2026, Joie had more branded searches than UPPAbaby among pram and pushchair brands in the United Kingdom. Joie had about 6,600 branded searches, while UPPAbaby had 2,400. Joie made up 4.3% of all pram and pushchair brand searches we track, and UPPAbaby accounted for 1.6%. ## Cite this page Brandwave. "Joie vs UPPAbaby: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/joie-vs-uppababy This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/joie-vs-uppababy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.