--- title: "Johnnie Walker vs Laphroaig: Which is searched more in the United Kingdom?" description: "Is Johnnie Walker or Laphroaig more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/johnnie-walker-vs-laphroaig" publisher: "Brandwave" --- # Johnnie Walker vs Laphroaig: Which is searched more in the United Kingdom? Is Johnnie Walker or Laphroaig more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Johnnie Walker and Laphroaig - **Competitive set**: Whisky brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Johnnie Walker Share of Search**: 8.8% - **Laphroaig Share of Search**: 7.2% ## Is Johnnie Walker or Laphroaig more popular in search? - In September 2026, Johnnie Walker had more branded searches than Laphroaig among whisky brands in the United Kingdom. Johnnie Walker had about 14,800 branded searches, while Laphroaig had 12,100. Johnnie Walker made up 8.8% of all whisky brand searches we track, and Laphroaig accounted for 7.2%. - Johnnie Walker was ahead of Laphroaig in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Johnnie Walker’s share of searches among whisky brands in the United Kingdom moved from 13.3% to 8.8%, and its estimated monthly branded searches moved from 27.1K to 14.8K. - Across the 12 months ending September 2026, Laphroaig’s share of searches among whisky brands in the United Kingdom moved from 7.3% to 7.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Johnnie Walker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Laphroaig was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Johnnie Walker was listed before Laphroaig in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Johnnie Walker | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Monkey Shoulder | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Jameson | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Glenmorangie | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Glenfiddich | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Laphroaig | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Jack Daniel's | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Talisker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The Famous Grouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about whisky brands - Asked ChatGPT "What's the best whisky for a beginner?": 1. Monkey Shoulder, 2. Jameson, 3. Glenmorangie - Asked ChatGPT "Which Scotch whisky is best value in the UK?": 1. Johnnie Walker, 2. Glenmorangie - Asked ChatGPT "What's a good single malt to give as a gift?": 1. Glenmorangie - Searched Google, AI Overview "whisky brands": 1. Johnnie Walker, 2. Glenfiddich, 3. Laphroaig, 4. Jack Daniel's, 5. Jameson - Searched Google, AI Overview "best scotch whisky": named none of the brands we track Not named in any answer: Talisker and The Famous Grouse. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom whisky brands in September 2026? - Estimated monthly branded searches for Johnnie Walker in the United Kingdom fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. - Estimated monthly branded searches for Laphroaig in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | Johnnie Walker estimated searches | Johnnie Walker Share of Search | Johnnie Walker rank | Laphroaig estimated searches | Laphroaig Share of Search | Laphroaig rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 13.3% | 3 | 14.8K | 7.3% | 6 | | Nov 2025 | 18.1K | 8.8% | 4 | 14.8K | 7.2% | 6 | | Dec 2025 | 33.1K | 10.9% | 4 | 22.2K | 7.3% | 5 | | Jan 2026 | 18.1K | 12.2% | 4 | 12.1K | 8.2% | 5 | | Feb 2026 | 18.1K | 14.8% | 3 | 9.9K | 8.1% | 5 | | Mar 2026 | 14.8K | 10.9% | 5 | 9.9K | 7.3% | 7 | | Apr 2026 | 14.8K | 9.6% | 5 | 12.1K | 7.9% | 6 | | May 2026 | 14.8K | 7.9% | 5 | 14.8K | 7.9% | 6 | | Jun 2026 | 18.1K | 9.8% | 5 | 12.1K | 6.6% | 6 | | Jul 2026 | 18.1K | 10.9% | 5 | 9.9K | 6% | 6 | | Aug 2026 | 14.8K | 8.7% | 5 | 12.1K | 7.1% | 6 | | Sep 2026 | 14.8K | 8.8% | 5 | 12.1K | 7.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Johnnie Walker’s and Laphroaig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Johnnie Walker**: Measured on the search term “johnnie walker”. - **Laphroaig**: Measured on the search term “laphroaig”. - [Johnnie Walker profile](/demand/uk/brands/johnnie-walker) - [Laphroaig profile](/demand/uk/brands/laphroaig) - [All whisky brands in the United Kingdom](/demand/uk/categories/uk-whisky-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Johnnie Walker or Laphroaig more popular in search? In September 2026, Johnnie Walker had more branded searches than Laphroaig among whisky brands in the United Kingdom. Johnnie Walker had about 14,800 branded searches, while Laphroaig had 12,100. Johnnie Walker made up 8.8% of all whisky brand searches we track, and Laphroaig accounted for 7.2%. ## Cite this page Brandwave. "Johnnie Walker vs Laphroaig: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/johnnie-walker-vs-laphroaig This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/johnnie-walker-vs-laphroaig. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.