--- title: "John Lewis vs Sofology: Which is searched more in the United Kingdom?" description: "Is John Lewis or Sofology more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/john-lewis-vs-sofology" publisher: "Brandwave" --- # John Lewis vs Sofology: Which is searched more in the United Kingdom? Is John Lewis or Sofology more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Furniture retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Lewis and Sofology - **Competitive set**: Furniture retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **John Lewis Share of Search**: 0.1% - **Sofology Share of Search**: 1.7% ## Is John Lewis or Sofology more popular in search? - In September 2026, Sofology had more branded searches than John Lewis among furniture retailers in the United Kingdom. Sofology had about 135,000 branded searches, while John Lewis had 8,100. Sofology made up 1.7% of all furniture retailer searches we track, and John Lewis accounted for 0.1%. - Sofology was ahead of John Lewis in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John Lewis’ share of searches among furniture retailers in the United Kingdom moved from 0.11% to 0.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Sofology’s share of searches among furniture retailers in the United Kingdom moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 165K to 135K. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, John Lewis was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sofology was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. John Lewis was listed before Sofology in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Lewis | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | IKEA | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Heal's | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | DFS | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Oak Furnitureland | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Loaf | 6th | 3 of 3 | 0 of 1 | 3 of 4 | | Sofology | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Habitat | 8th | 2 of 3 | 0 of 1 | 2 of 4 | | Dunelm | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Furniture Village | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Swoon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about furniture retailers - Asked ChatGPT "Where should I buy a sofa in the UK?": 1. John Lewis, 2. DFS, 3. IKEA, 4. Sofology, 5. Loaf, 6. Habitat - Asked ChatGPT "What are the best furniture stores in the UK?": 1. John Lewis, 2. IKEA, 3. Heal's, 4. DFS, 5. Oak Furnitureland, 6. Loaf, 7. Habitat - Asked ChatGPT "What's the best place in the UK to buy good quality furniture?": 1. John Lewis, 2. Heal's, 3. Oak Furnitureland, 4. IKEA, 5. Loaf - Searched Google, AI Overview "sofa": named none of the brands we track Not named in any answer: Dunelm, Furniture Village and Swoon. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom furniture retailers in September 2026? - Estimated monthly branded searches for John Lewis in the United Kingdom fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. - Estimated monthly branded searches for Sofology in the United Kingdom fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | John Lewis estimated searches | John Lewis Share of Search | John Lewis rank | Sofology estimated searches | Sofology Share of Search | Sofology rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.11% | 10 | 165K | 1.8% | 6 | | Nov 2025 | 8.1K | 0.09% | 10 | 165K | 1.8% | 6 | | Dec 2025 | 6.6K | 0.07% | 10 | 165K | 1.8% | 6 | | Jan 2026 | 9.9K | 0.1% | 10 | 201K | 2% | 6 | | Feb 2026 | 8.1K | 0.1% | 10 | 135K | 1.7% | 6 | | Mar 2026 | 6.6K | 0.09% | 10 | 135K | 1.9% | 6 | | Apr 2026 | 5.4K | 0.07% | 10 | 135K | 1.8% | 6 | | May 2026 | 5.4K | 0.08% | 10 | 110K | 1.5% | 6 | | Jun 2026 | 5.4K | 0.08% | 10 | 110K | 1.7% | 6 | | Jul 2026 | 6.6K | 0.1% | 10 | 110K | 1.7% | 6 | | Aug 2026 | 8.1K | 0.1% | 10 | 135K | 1.7% | 6 | | Sep 2026 | 8.1K | 0.1% | 10 | 135K | 1.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using John Lewis’ and Sofology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Lewis**: Measured on the search term “john lewis furniture”. - **Sofology**: Measured on the search term “sofology”. - [John Lewis profile](/demand/uk/brands/john-lewis) - [Sofology profile](/demand/uk/brands/sofology) - [All furniture retailers in the United Kingdom](/demand/uk/categories/uk-furniture-retailers): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Lewis or Sofology more popular in search? In September 2026, Sofology had more branded searches than John Lewis among furniture retailers in the United Kingdom. Sofology had about 135,000 branded searches, while John Lewis had 8,100. Sofology made up 1.7% of all furniture retailer searches we track, and John Lewis accounted for 0.1%. ## Cite this page Brandwave. "John Lewis vs Sofology: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/john-lewis-vs-sofology This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/john-lewis-vs-sofology. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.