--- title: "John Lewis vs Liberty London: Which is searched more in the United Kingdom?" description: "Is John Lewis or Liberty London more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/john-lewis-vs-liberty-london" publisher: "Brandwave" --- # John Lewis vs Liberty London: Which is searched more in the United Kingdom? Is John Lewis or Liberty London more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: John Lewis and Liberty London - **Competitive set**: Department stores - **Market**: United Kingdom - **Month measured**: Sep 2026 - **John Lewis Share of Search**: 23.6% - **Liberty London Share of Search**: 2.1% ## Is John Lewis or Liberty London more popular in search? - In September 2026, John Lewis had more branded searches than Liberty London among department stores in the United Kingdom. John Lewis had about 2.7 million branded searches, while Liberty London had 246,000. John Lewis made up 23.6% of all department store searches we track, and Liberty London accounted for 2.1%. - John Lewis was ahead of Liberty London in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, John Lewis’ share of searches among department stores in the United Kingdom moved from 24.1% to 23.6%, and its estimated monthly branded searches moved from 3.4M to 2.7M. - Across the 12 months ending September 2026, Liberty London’s share of searches among department stores in the United Kingdom moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 246K. ## How did search popularity change for United Kingdom department stores in September 2026? - In September 2026, John Lewis gained share of searches among department stores in the United Kingdom, from 22.5% to 23.6%. - In September 2026, Liberty London rose from 7th to 6th among department stores in the United Kingdom. ## Month by month | Month | John Lewis estimated searches | John Lewis Share of Search | John Lewis rank | Liberty London estimated searches | Liberty London Share of Search | Liberty London rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4M | 24.1% | 2 | 246K | 1.8% | 7 | | Nov 2025 | 5M | 26.8% | 2 | 368K | 2% | 7 | | Dec 2025 | 5M | 24.2% | 2 | 450K | 2.2% | 7 | | Jan 2026 | 3.4M | 25.9% | 2 | 201K | 1.6% | 7 | | Feb 2026 | 2.2M | 22.3% | 2 | 165K | 1.6% | 7 | | Mar 2026 | 2.7M | 23.3% | 2 | 201K | 1.7% | 7 | | Apr 2026 | 2.2M | 21.8% | 2 | 201K | 2% | 7 | | May 2026 | 2.7M | 22.7% | 2 | 246K | 2% | 6 | | Jun 2026 | 2.7M | 24.2% | 2 | 246K | 2.2% | 6 | | Jul 2026 | 2.7M | 24.4% | 2 | 246K | 2.2% | 6 | | Aug 2026 | 2.7M | 22.5% | 2 | 246K | 2% | 7 | | Sep 2026 | 2.7M | 23.6% | 2 | 246K | 2.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using John Lewis’ and Liberty London’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **John Lewis**: Measured on the search term “john lewis”. - **Liberty London**: Measured on the search term “liberty london”. - [John Lewis profile](/demand/uk/brands/john-lewis) - [Liberty London profile](/demand/uk/brands/liberty-london) - [All department stores in the United Kingdom](/demand/uk/categories/uk-department-stores): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is John Lewis or Liberty London more popular in search? In September 2026, John Lewis had more branded searches than Liberty London among department stores in the United Kingdom. John Lewis had about 2.7 million branded searches, while Liberty London had 246,000. John Lewis made up 23.6% of all department store searches we track, and Liberty London accounted for 2.1%. ## Cite this page Brandwave. "John Lewis vs Liberty London: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/john-lewis-vs-liberty-london This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/john-lewis-vs-liberty-london. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.