--- title: "Jo Malone vs Tom Ford: Which is searched more in the United Kingdom?" description: "Is Jo Malone or Tom Ford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/jo-malone-vs-tom-ford" publisher: "Brandwave" --- # Jo Malone vs Tom Ford: Which is searched more in the United Kingdom? Is Jo Malone or Tom Ford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jo Malone and Tom Ford - **Competitive set**: Fragrance brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Jo Malone Share of Search**: 17.8% - **Tom Ford Share of Search**: 6.5% ## Is Jo Malone or Tom Ford more popular in search? - In September 2026, Jo Malone had more branded searches than Tom Ford among fragrance brands in the United Kingdom. Jo Malone had about 90,500 branded searches, while Tom Ford had 33,100. Jo Malone made up 17.8% of all fragrance brand searches we track, and Tom Ford accounted for 6.5%. - Jo Malone was ahead of Tom Ford in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jo Malone’s share of searches among fragrance brands in the United Kingdom moved from 21.9% to 17.8%, and its estimated monthly branded searches moved from 135K to 90.5K. - Across the 12 months ending September 2026, Tom Ford’s share of searches among fragrance brands in the United Kingdom moved from 8% to 6.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jo Malone and Tom Ford were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yves Saint Laurent | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lancôme | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Chanel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dior Beauty | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Burberry | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Maison Francis Kurkdjian | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Tom Ford | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Jo Malone | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Versace | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | KAYALI | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Le Labo | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marc Jacobs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Creed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which perfume should I buy in the UK?": 1. Yves Saint Laurent, 2. Burberry, 3. Versace - Asked ChatGPT "What are the best perfume brands?": 1. Dior Beauty, 2. Chanel, 3. Yves Saint Laurent, 4. Lancôme, 5. Maison Francis Kurkdjian, 6. Tom Ford, 7. Jo Malone, 8. KAYALI, 9. Le Labo - Asked ChatGPT "What is the best perfume for women?": 1. Yves Saint Laurent, 2. Lancôme, 3. Chanel - Searched Google, AI Overview "perfume": 1. Yves Saint Laurent - Searched Google, AI Overview "perfume for women": named none of the brands we track Not named in any answer: Prada, Marc Jacobs, Creed and Gucci. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom fragrance brands in September 2026? - In September 2026, Chanel overtook Tom Ford to rank 5th among fragrance brands in the United Kingdom, with 6.5% of the searches. - In September 2026, Dior Beauty overtook Tom Ford to rank 6th among fragrance brands in the United Kingdom, with 6.5% of the searches. - In September 2026, Jo Malone lost share of searches among fragrance brands in the United Kingdom, from 23.2% to 17.8%. - Estimated monthly branded searches for Tom Ford in the United Kingdom fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026. ## Month by month | Month | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 21.9% | 1 | 49.5K | 8% | 5 | | Nov 2025 | 246K | 24.6% | 1 | 74K | 7.4% | 4 | | Dec 2025 | 301K | 25.5% | 1 | 74K | 6.3% | 6 | | Jan 2026 | 90.5K | 19.2% | 1 | 33.1K | 7% | 7 | | Feb 2026 | 74K | 18.3% | 1 | 33.1K | 8.2% | 3 | | Mar 2026 | 110K | 22.5% | 1 | 33.1K | 6.8% | 5 | | Apr 2026 | 90.5K | 22.1% | 1 | 27.1K | 6.6% | 6 | | May 2026 | 90.5K | 21.2% | 1 | 27.1K | 6.4% | 7 | | Jun 2026 | 90.5K | 22.4% | 1 | 27.1K | 6.7% | 6 | | Jul 2026 | 74K | 18.6% | 1 | 27.1K | 6.8% | 6 | | Aug 2026 | 110K | 23.2% | 1 | 33.1K | 7% | 5 | | Sep 2026 | 90.5K | 17.8% | 1 | 33.1K | 6.5% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Jo Malone’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jo Malone**: Measured on the search term “jo malone”. - **Tom Ford**: Measured on the search term “tom ford perfume”. - [Jo Malone profile](/demand/uk/brands/jo-malone) - [Tom Ford profile](/demand/uk/brands/tom-ford) - [All fragrance brands in the United Kingdom](/demand/uk/categories/uk-fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jo Malone or Tom Ford more popular in search? In September 2026, Jo Malone had more branded searches than Tom Ford among fragrance brands in the United Kingdom. Jo Malone had about 90,500 branded searches, while Tom Ford had 33,100. Jo Malone made up 17.8% of all fragrance brand searches we track, and Tom Ford accounted for 6.5%. ## Cite this page Brandwave. "Jo Malone vs Tom Ford: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/jo-malone-vs-tom-ford This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/jo-malone-vs-tom-ford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.