--- title: "Jo Malone vs The White Company: Which is searched more in the United Kingdom?" description: "Is Jo Malone or The White Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/jo-malone-vs-the-white-company" publisher: "Brandwave" --- # Jo Malone vs The White Company: Which is searched more in the United Kingdom? Is Jo Malone or The White Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candle brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jo Malone and The White Company - **Competitive set**: Candle brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Jo Malone Share of Search**: 20.7% - **The White Company Share of Search**: 1.8% ## Is Jo Malone or The White Company more popular in search? - In September 2026, Jo Malone had more branded searches than The White Company among candle brands in the United Kingdom. Jo Malone had about 27,100 branded searches, while The White Company had 2,400. Jo Malone made up 20.7% of all candle brand searches we track, and The White Company accounted for 1.8%. - Jo Malone was ahead of The White Company in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands in the United Kingdom moved from 18.5% to 20.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, The White Company’s share of searches among candle brands in the United Kingdom moved from 2% to 1.8%, and its estimated monthly branded searches moved from 3.6K to 2.4K. ## Top candle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jo Malone was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The White Company was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jo Malone was listed before The White Company in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jo Malone | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Diptyque | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Neom | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | The White Company | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yankee Candle | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Wax Lyrical | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candle brands - Asked ChatGPT "What are the best candle brands in the UK?": 1. Diptyque, 2. Jo Malone, 3. Neom, 4. The White Company, 5. Yankee Candle - Asked ChatGPT "Which scented candle makes the best gift?": 1. Jo Malone, 2. Diptyque, 3. Neom - Asked ChatGPT "What's a luxury candle that's worth the money?": 1. Diptyque - Searched Google, AI Overview "candles": named none of the brands we track - Searched Google, AI Overview "luxury candles": 1. Jo Malone, 2. Diptyque Not named in any answer: Wax Lyrical. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom candle brands in September 2026? - In September 2026, Jo Malone lost share of searches among candle brands in the United Kingdom, from 22.8% to 20.7%. - Estimated monthly branded searches for The White Company in the United Kingdom fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026. ## Month by month | Month | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | The White Company estimated searches | The White Company Share of Search | The White Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 18.5% | 2 | 3.6K | 2% | 6 | | Nov 2025 | 74K | 19.5% | 2 | 8.1K | 2.1% | 5 | | Dec 2025 | 90.5K | 22.2% | 2 | 9.9K | 2.4% | 5 | | Jan 2026 | 27.1K | 19.7% | 2 | 2.9K | 2.1% | 6 | | Feb 2026 | 22.2K | 20.3% | 2 | 1.9K | 1.7% | 6 | | Mar 2026 | 27.1K | 23.6% | 2 | 2.4K | 2.1% | 6 | | Apr 2026 | 18.1K | 22.3% | 2 | 1.6K | 2% | 6 | | May 2026 | 18.1K | 23.4% | 2 | 1.6K | 2.1% | 6 | | Jun 2026 | 18.1K | 23% | 2 | 1.6K | 2% | 6 | | Jul 2026 | 18.1K | 23% | 2 | 1.6K | 2% | 6 | | Aug 2026 | 22.2K | 22.8% | 2 | 1.9K | 2% | 6 | | Sep 2026 | 27.1K | 20.7% | 2 | 2.4K | 1.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Jo Malone’s and The White Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jo Malone**: Measured on the search term “jo malone candle”. - **The White Company**: Measured on the search term “the white company candle”. - [Jo Malone profile](/demand/uk/brands/jo-malone) - [The White Company profile](/demand/uk/brands/the-white-company) - [All candle brands in the United Kingdom](/demand/uk/categories/uk-candle-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jo Malone or The White Company more popular in search? In September 2026, Jo Malone had more branded searches than The White Company among candle brands in the United Kingdom. Jo Malone had about 27,100 branded searches, while The White Company had 2,400. Jo Malone made up 20.7% of all candle brand searches we track, and The White Company accounted for 1.8%. ## Cite this page Brandwave. "Jo Malone vs The White Company: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/jo-malone-vs-the-white-company This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/jo-malone-vs-the-white-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.