--- title: "Jo Malone vs Marc Jacobs: Which is searched more in the United Kingdom?" description: "Is Jo Malone or Marc Jacobs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/jo-malone-vs-marc-jacobs" publisher: "Brandwave" --- # Jo Malone vs Marc Jacobs: Which is searched more in the United Kingdom? Is Jo Malone or Marc Jacobs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jo Malone and Marc Jacobs - **Competitive set**: Fragrance brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Jo Malone Share of Search**: 17.8% - **Marc Jacobs Share of Search**: 5.3% ## Is Jo Malone or Marc Jacobs more popular in search? - In September 2026, Jo Malone had more branded searches than Marc Jacobs among fragrance brands in the United Kingdom. Jo Malone had about 90,500 branded searches, while Marc Jacobs had 27,100. Jo Malone made up 17.8% of all fragrance brand searches we track, and Marc Jacobs accounted for 5.3%. - Jo Malone was ahead of Marc Jacobs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jo Malone’s share of searches among fragrance brands in the United Kingdom moved from 21.9% to 17.8%, and its estimated monthly branded searches moved from 135K to 90.5K. - Across the 12 months ending September 2026, Marc Jacobs’ share of searches among fragrance brands in the United Kingdom moved from 5.4% to 5.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jo Malone was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Marc Jacobs did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yves Saint Laurent | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lancôme | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Chanel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dior Beauty | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Burberry | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Maison Francis Kurkdjian | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Tom Ford | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Jo Malone | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Versace | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | KAYALI | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Le Labo | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marc Jacobs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Creed | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which perfume should I buy in the UK?": 1. Yves Saint Laurent, 2. Burberry, 3. Versace - Asked ChatGPT "What are the best perfume brands?": 1. Dior Beauty, 2. Chanel, 3. Yves Saint Laurent, 4. Lancôme, 5. Maison Francis Kurkdjian, 6. Tom Ford, 7. Jo Malone, 8. KAYALI, 9. Le Labo - Asked ChatGPT "What is the best perfume for women?": 1. Yves Saint Laurent, 2. Lancôme, 3. Chanel - Searched Google, AI Overview "perfume": 1. Yves Saint Laurent - Searched Google, AI Overview "perfume for women": named none of the brands we track Not named in any answer: Prada, Marc Jacobs, Creed and Gucci. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom fragrance brands in September 2026? - In September 2026, Marc Jacobs gained share of searches among fragrance brands in the United Kingdom, from 4.7% to 5.3%. - In September 2026, Jo Malone lost share of searches among fragrance brands in the United Kingdom, from 23.2% to 17.8%. ## Month by month | Month | Jo Malone estimated searches | Jo Malone Share of Search | Jo Malone rank | Marc Jacobs estimated searches | Marc Jacobs Share of Search | Marc Jacobs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 21.9% | 1 | 33.1K | 5.4% | 8 | | Nov 2025 | 246K | 24.6% | 1 | 60.5K | 6.1% | 8 | | Dec 2025 | 301K | 25.5% | 1 | 74K | 6.3% | 5 | | Jan 2026 | 90.5K | 19.2% | 1 | 22.2K | 4.7% | 12 | | Feb 2026 | 74K | 18.3% | 1 | 22.2K | 5.5% | 9 | | Mar 2026 | 110K | 22.5% | 1 | 27.1K | 5.6% | 9 | | Apr 2026 | 90.5K | 22.1% | 1 | 18.1K | 4.4% | 13 | | May 2026 | 90.5K | 21.2% | 1 | 22.2K | 5.2% | 9 | | Jun 2026 | 90.5K | 22.4% | 1 | 22.2K | 5.5% | 9 | | Jul 2026 | 74K | 18.6% | 1 | 22.2K | 5.6% | 9 | | Aug 2026 | 110K | 23.2% | 1 | 22.2K | 4.7% | 9 | | Sep 2026 | 90.5K | 17.8% | 1 | 27.1K | 5.3% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Jo Malone’s and Marc Jacobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jo Malone**: Measured on the search term “jo malone”. - **Marc Jacobs**: Measured on the search term “marc jacobs perfume”. - [Jo Malone profile](/demand/uk/brands/jo-malone) - [Marc Jacobs profile](/demand/uk/brands/marc-jacobs) - [All fragrance brands in the United Kingdom](/demand/uk/categories/uk-fragrance-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jo Malone or Marc Jacobs more popular in search? In September 2026, Jo Malone had more branded searches than Marc Jacobs among fragrance brands in the United Kingdom. Jo Malone had about 90,500 branded searches, while Marc Jacobs had 27,100. Jo Malone made up 17.8% of all fragrance brand searches we track, and Marc Jacobs accounted for 5.3%. ## Cite this page Brandwave. "Jo Malone vs Marc Jacobs: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/jo-malone-vs-marc-jacobs This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/jo-malone-vs-marc-jacobs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.