--- title: "Jim Lawrence vs John Lewis: Which is searched more in the United Kingdom?" description: "Is Jim Lawrence or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lighting retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/jim-lawrence-vs-john-lewis" publisher: "Brandwave" --- # Jim Lawrence vs John Lewis: Which is searched more in the United Kingdom? Is Jim Lawrence or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lighting retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jim Lawrence and John Lewis - **Competitive set**: Lighting retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Jim Lawrence Share of Search**: 11% - **John Lewis Share of Search**: 13.5% ## Is Jim Lawrence or John Lewis more popular in search? - In September 2026, John Lewis had more branded searches than Jim Lawrence among lighting retailers in the United Kingdom. John Lewis had about 12,100 branded searches, while Jim Lawrence had 9,900. John Lewis made up 13.5% of all lighting retailer searches we track, and Jim Lawrence accounted for 11%. - The lead changed hands 2 times in the 12 months ending September 2026: Jim Lawrence took it in May 2026, John Lewis took it in September 2026. - Across the 12 months ending September 2026, Jim Lawrence’s share of searches among lighting retailers in the United Kingdom moved from 9.7% to 11%, and its estimated monthly branded searches moved from 12.1K to 9.9K. - Across the 12 months ending September 2026, John Lewis’ share of searches among lighting retailers in the United Kingdom moved from 14.5% to 13.5%, and its estimated monthly branded searches moved from 18.1K to 12.1K. ## Top lighting retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, John Lewis was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jim Lawrence was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. John Lewis was listed before Jim Lawrence in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dunelm | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | John Lewis | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pooky | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Habitat | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lights.co.uk | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jim Lawrence | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Litecraft | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lights4fun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dowsing & Reynolds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pagazzi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lighting retailers - Asked ChatGPT "Where's the best place to buy ceiling lights in the UK?": 1. John Lewis, 2. Lights.co.uk, 3. Dunelm, 4. Pooky - Asked ChatGPT "Which UK shops sell stylish lamps that aren't too expensive?": 1. Dunelm, 2. Habitat, 3. John Lewis - Asked ChatGPT "What are good UK lighting shops for a kitchen renovation?": 1. Pooky, 2. Jim Lawrence, 3. Litecraft - Searched Google, AI Overview "ceiling lights": named none of the brands we track - Searched Google, AI Overview "table lamps": 1. Dunelm, 2. Habitat Not named in any answer: Lights4fun, Dowsing & Reynolds and Pagazzi. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom lighting retailers in September 2026? - In September 2026, John Lewis overtook Jim Lawrence to rank 4th among lighting retailers in the United Kingdom, with 13.5% of the searches. - Estimated monthly branded searches for Jim Lawrence in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Month by month | Month | Jim Lawrence estimated searches | Jim Lawrence Share of Search | Jim Lawrence rank | John Lewis estimated searches | John Lewis Share of Search | John Lewis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 9.7% | 5 | 18.1K | 14.5% | 3 | | Nov 2025 | 12.1K | 7.3% | 5 | 18.1K | 10.9% | 4 | | Dec 2025 | 9.9K | 8.2% | 5 | 12.1K | 10% | 4 | | Jan 2026 | 12.1K | 10.4% | 4 | 14.8K | 12.7% | 3 | | Feb 2026 | 9.9K | 11.1% | 4 | 12.1K | 13.6% | 3 | | Mar 2026 | 9.9K | 10.9% | 4 | 12.1K | 13.3% | 3 | | Apr 2026 | 9.9K | 12.7% | 3 | 9.9K | 12.7% | 4 | | May 2026 | 9.9K | 13% | 3 | 8.1K | 10.6% | 5 | | Jun 2026 | 8.1K | 11.4% | 3 | 8.1K | 11.4% | 4 | | Jul 2026 | 8.1K | 10.5% | 4 | 8.1K | 10.5% | 5 | | Aug 2026 | 9.9K | 11% | 4 | 9.9K | 11% | 5 | | Sep 2026 | 9.9K | 11% | 5 | 12.1K | 13.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Jim Lawrence’s and John Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jim Lawrence**: Measured on the search term “jim lawrence”. - **John Lewis**: Measured on the search term “john lewis lighting”. - [Jim Lawrence profile](/demand/uk/brands/jim-lawrence) - [John Lewis profile](/demand/uk/brands/john-lewis) - [All lighting retailers in the United Kingdom](/demand/uk/categories/uk-lighting-retailers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jim Lawrence or John Lewis more popular in search? In September 2026, John Lewis had more branded searches than Jim Lawrence among lighting retailers in the United Kingdom. John Lewis had about 12,100 branded searches, while Jim Lawrence had 9,900. John Lewis made up 13.5% of all lighting retailer searches we track, and Jim Lawrence accounted for 11%. ## Cite this page Brandwave. "Jim Lawrence vs John Lewis: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/jim-lawrence-vs-john-lewis This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/jim-lawrence-vs-john-lewis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.