--- title: "Jet2Villas vs Simpson Travel: Which is more popular in the United Kingdom?" description: "Is Jet2Villas or Simpson Travel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Villa holiday companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/jet2villas-vs-simpson-travel" publisher: "Brandwave" --- # Jet2Villas vs Simpson Travel: Which is more popular in the United Kingdom? Is Jet2Villas or Simpson Travel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Villa holiday companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jet2Villas and Simpson Travel - **Competitive set**: Villa holiday companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Jet2Villas Share of Search**: 28.4% - **Simpson Travel Share of Search**: 8.5% ## Is Jet2Villas or Simpson Travel more popular in search? - In September 2026, Jet2Villas had more branded searches than Simpson Travel among villa holiday companies in the United Kingdom. Jet2Villas had about 27,100 branded searches, while Simpson Travel had 8,100. Jet2Villas made up 28.4% of all villa holiday company searches we track, and Simpson Travel accounted for 8.5%. - Jet2Villas was ahead of Simpson Travel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jet2Villas’ share of searches among villa holiday companies in the United Kingdom moved from 34.4% to 28.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Simpson Travel’s share of searches among villa holiday companies in the United Kingdom moved from 6.9% to 8.5%, and its estimated monthly branded searches moved from 6.6K to 8.1K. ## Top villa holiday companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jet2Villas was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Simpson Travel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jet2Villas was listed before Simpson Travel in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jet2Villas | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Villa Plus | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | James Villas | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Oliver's Travels | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Simpson Travel | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Vintage Travel | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about villa holiday companies - Asked ChatGPT "What's the best company to book a villa holiday with from the UK?": 1. Jet2Villas, 2. Villa Plus, 3. Oliver's Travels, 4. James Villas - Asked ChatGPT "Which villa companies are best for families wanting a private pool?": 1. Villa Plus, 2. Simpson Travel, 3. Oliver's Travels, 4. Vintage Travel, 5. Jet2Villas - Asked ChatGPT "Is it better to book a villa through a tour operator or directly?": named none of the brands we track - Searched Google, AI Overview "villa holidays": 1. Jet2Villas, 2. Villa Plus - Searched Google, AI Overview "villas with private pool": 1. James Villas, 2. Jet2Villas Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom villa holiday companies in September 2026? - In September 2026, Jet2Villas lost share of searches among villa holiday companies in the United Kingdom, from 32.8% to 28.4%. - Estimated monthly branded searches for Simpson Travel in the United Kingdom rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. ## How has branded search for Jet2Villas and Simpson Travel changed in the United Kingdom over the last 12 months? | Month | Jet2Villas estimated searches | Jet2Villas Share of Search | Jet2Villas rank | Simpson Travel estimated searches | Simpson Travel Share of Search | Simpson Travel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 34.4% | 2 | 6.6K | 6.9% | 4 | | Nov 2025 | 22.2K | 33.1% | 2 | 5.4K | 8% | 4 | | Dec 2025 | 18.1K | 21.3% | 2 | 6.6K | 7.8% | 5 | | Jan 2026 | 60.5K | 24.6% | 2 | 14.8K | 6% | 5 | | Feb 2026 | 40.5K | 27.6% | 2 | 9.9K | 6.8% | 5 | | Mar 2026 | 33.1K | 29.5% | 2 | 9.9K | 8.8% | 5 | | Apr 2026 | 33.1K | 27.6% | 2 | 9.9K | 8.3% | 5 | | May 2026 | 40.5K | 28.1% | 2 | 12.1K | 8.4% | 5 | | Jun 2026 | 40.5K | 28.6% | 2 | 12.1K | 8.5% | 4 | | Jul 2026 | 60.5K | 36.8% | 1 | 14.8K | 9% | 3 | | Aug 2026 | 49.5K | 32.8% | 2 | 12.1K | 8% | 4 | | Sep 2026 | 27.1K | 28.4% | 2 | 8.1K | 8.5% | 4 | ## How are Jet2Villas’ and Simpson Travel’s branded searches counted? Brandwave collects information about searches that people make online using Jet2Villas’ and Simpson Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jet2Villas**: Measured on the search term “jet2villas”. - **Simpson Travel**: Measured on the search term “simpson travel”. - [Jet2Villas profile](/demand/uk/brands/jet2villas) - [Simpson Travel profile](/demand/uk/brands/simpson-travel) - [All villa holiday companies in the United Kingdom](/demand/uk/categories/uk-villa-holiday-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jet2Villas or Simpson Travel more popular in search? In September 2026, Jet2Villas had more branded searches than Simpson Travel among villa holiday companies in the United Kingdom. Jet2Villas had about 27,100 branded searches, while Simpson Travel had 8,100. Jet2Villas made up 28.4% of all villa holiday company searches we track, and Simpson Travel accounted for 8.5%. ## Cite this page Brandwave. "Jet2Villas vs Simpson Travel: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/jet2villas-vs-simpson-travel This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/jet2villas-vs-simpson-travel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.