--- title: "Jet2Villas vs Oliver's Travels: Which is more popular in the United Kingdom?" description: "Is Jet2Villas or Oliver's Travels more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Villa holiday companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/jet2villas-vs-olivers-travels" publisher: "Brandwave" --- # Jet2Villas vs Oliver's Travels: Which is more popular in the United Kingdom? Is Jet2Villas or Oliver's Travels more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Villa holiday companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jet2Villas and Oliver's Travels - **Competitive set**: Villa holiday companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Jet2Villas Share of Search**: 28.4% - **Oliver's Travels Share of Search**: 10.4% ## Is Jet2Villas or Oliver's Travels more popular in search? - In September 2026, Jet2Villas had more branded searches than Oliver's Travels among villa holiday companies in the United Kingdom. Jet2Villas had about 27,100 branded searches, while Oliver's Travels had 9,900. Jet2Villas made up 28.4% of all villa holiday company searches we track, and Oliver's Travels accounted for 10.4%. - Jet2Villas was ahead of Oliver's Travels in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jet2Villas’ share of searches among villa holiday companies in the United Kingdom moved from 34.4% to 28.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Oliver's Travels’ share of searches among villa holiday companies in the United Kingdom moved from 8.4% to 10.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top villa holiday companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jet2Villas was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Oliver's Travels was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jet2Villas was listed before Oliver's Travels in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jet2Villas | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Villa Plus | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | James Villas | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Oliver's Travels | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Simpson Travel | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Vintage Travel | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about villa holiday companies - Asked ChatGPT "What's the best company to book a villa holiday with from the UK?": 1. Jet2Villas, 2. Villa Plus, 3. Oliver's Travels, 4. James Villas - Asked ChatGPT "Which villa companies are best for families wanting a private pool?": 1. Villa Plus, 2. Simpson Travel, 3. Oliver's Travels, 4. Vintage Travel, 5. Jet2Villas - Asked ChatGPT "Is it better to book a villa through a tour operator or directly?": named none of the brands we track - Searched Google, AI Overview "villa holidays": 1. Jet2Villas, 2. Villa Plus - Searched Google, AI Overview "villas with private pool": 1. James Villas, 2. Jet2Villas Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom villa holiday companies in September 2026? - In September 2026, Oliver's Travels gained share of searches among villa holiday companies in the United Kingdom, from 8% to 10.4%. - In September 2026, Jet2Villas lost share of searches among villa holiday companies in the United Kingdom, from 32.8% to 28.4%. ## How has branded search for Jet2Villas and Oliver's Travels changed in the United Kingdom over the last 12 months? | Month | Jet2Villas estimated searches | Jet2Villas Share of Search | Jet2Villas rank | Oliver's Travels estimated searches | Oliver's Travels Share of Search | Oliver's Travels rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 34.4% | 2 | 8.1K | 8.4% | 3 | | Nov 2025 | 22.2K | 33.1% | 2 | 6.6K | 9.8% | 3 | | Dec 2025 | 18.1K | 21.3% | 2 | 12.1K | 14.3% | 4 | | Jan 2026 | 60.5K | 24.6% | 2 | 22.2K | 9% | 4 | | Feb 2026 | 40.5K | 27.6% | 2 | 12.1K | 8.3% | 4 | | Mar 2026 | 33.1K | 29.5% | 2 | 12.1K | 10.8% | 3 | | Apr 2026 | 33.1K | 27.6% | 2 | 9.9K | 8.3% | 4 | | May 2026 | 40.5K | 28.1% | 2 | 12.1K | 8.4% | 4 | | Jun 2026 | 40.5K | 28.6% | 2 | 9.9K | 7% | 5 | | Jul 2026 | 60.5K | 36.8% | 1 | 12.1K | 7.4% | 4 | | Aug 2026 | 49.5K | 32.8% | 2 | 12.1K | 8% | 3 | | Sep 2026 | 27.1K | 28.4% | 2 | 9.9K | 10.4% | 3 | ## How are Jet2Villas’ and Oliver's Travels’ branded searches counted? Brandwave collects information about searches that people make online using Jet2Villas’ and Oliver's Travels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jet2Villas**: Measured on the search term “jet2villas”. - **Oliver's Travels**: Measured on the search term “olivers travels”. - [Jet2Villas profile](/demand/uk/brands/jet2villas) - [Oliver's Travels profile](/demand/uk/brands/olivers-travels) - [All villa holiday companies in the United Kingdom](/demand/uk/categories/uk-villa-holiday-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jet2Villas or Oliver's Travels more popular in search? In September 2026, Jet2Villas had more branded searches than Oliver's Travels among villa holiday companies in the United Kingdom. Jet2Villas had about 27,100 branded searches, while Oliver's Travels had 9,900. Jet2Villas made up 28.4% of all villa holiday company searches we track, and Oliver's Travels accounted for 10.4%. ## Cite this page Brandwave. "Jet2Villas vs Oliver's Travels: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/jet2villas-vs-olivers-travels This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/jet2villas-vs-olivers-travels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.