--- title: "Jet2holidays vs Trailfinders: Which is searched more in the United Kingdom?" description: "Is Jet2holidays or Trailfinders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Package holiday companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/jet2holidays-vs-trailfinders" publisher: "Brandwave" --- # Jet2holidays vs Trailfinders: Which is searched more in the United Kingdom? Is Jet2holidays or Trailfinders more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Package holiday companies set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jet2holidays and Trailfinders - **Competitive set**: Package holiday companies - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Jet2holidays Share of Search**: 32.4% - **Trailfinders Share of Search**: 1.3% ## Is Jet2holidays or Trailfinders more popular in search? - In September 2026, Jet2holidays had more branded searches than Trailfinders among package holiday companies in the United Kingdom. Jet2holidays had about 1.5 million branded searches, while Trailfinders had 60,500. Jet2holidays made up 32.4% of all package holiday company searches we track, and Trailfinders accounted for 1.3%. - Jet2holidays was ahead of Trailfinders in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jet2holidays’ share of searches among package holiday companies in the United Kingdom moved from 32.5% to 32.4%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Trailfinders’ share of searches among package holiday companies in the United Kingdom moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top package holiday companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jet2holidays appeared in all five answers. Trailfinders was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Jet2holidays was listed before Trailfinders in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jet2holidays | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TUI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | easyJet holidays | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Trailfinders | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | On the Beach | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Kuoni | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | loveholidays | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | British Airways Holidays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about package holiday companies - Asked ChatGPT "Which package holiday company should I book with in the UK?": 1. Jet2holidays, 2. TUI, 3. easyJet holidays, 4. Kuoni, 5. Trailfinders - Asked ChatGPT "What are the best package holiday companies in the UK?": 1. Jet2holidays, 2. TUI, 3. easyJet holidays, 4. Trailfinders, 5. Kuoni - Asked ChatGPT "What's the best company in the UK for an all-inclusive family holiday?": 1. Jet2holidays, 2. TUI, 3. Trailfinders - Searched Google, AI Overview "package holidays": 1. TUI, 2. Jet2holidays, 3. easyJet holidays, 4. On the Beach - Searched Google, AI Overview "all inclusive holidays": 1. Jet2holidays, 2. TUI, 3. On the Beach, 4. easyJet holidays, 5. loveholidays Not named in any answer: British Airways Holidays. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom package holiday companies in September 2026? - In September 2026, Jet2holidays gained share of searches among package holiday companies in the United Kingdom, from 30.7% to 32.4%. - Estimated monthly branded searches for Trailfinders in the United Kingdom fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Month by month | Month | Jet2holidays estimated searches | Jet2holidays Share of Search | Jet2holidays rank | Trailfinders estimated searches | Trailfinders Share of Search | Trailfinders rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 32.5% | 1 | 74K | 1.6% | 7 | | Nov 2025 | 1M | 28% | 2 | 60.5K | 1.7% | 7 | | Dec 2025 | 823K | 23.6% | 2 | 60.5K | 1.7% | 7 | | Jan 2026 | 2.2M | 29.4% | 1 | 110K | 1.4% | 7 | | Feb 2026 | 1.5M | 28.6% | 1 | 74K | 1.4% | 7 | | Mar 2026 | 1.5M | 29.6% | 1 | 74K | 1.5% | 7 | | Apr 2026 | 1.5M | 27% | 2 | 60.5K | 1.1% | 7 | | May 2026 | 1.5M | 26.6% | 2 | 60.5K | 1.1% | 7 | | Jun 2026 | 1.8M | 30.7% | 1 | 60.5K | 1% | 7 | | Jul 2026 | 1.8M | 29.9% | 1 | 74K | 1.2% | 7 | | Aug 2026 | 1.8M | 30.7% | 1 | 90.5K | 1.5% | 7 | | Sep 2026 | 1.5M | 32.4% | 1 | 60.5K | 1.3% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Jet2holidays’ and Trailfinders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jet2holidays**: Measured on the search term “jet2holidays”. - **Trailfinders**: Measured on the search term “trailfinders”. - [Jet2holidays profile](/demand/uk/brands/jet2holidays) - [Trailfinders profile](/demand/uk/brands/trailfinders) - [All package holiday companies in the United Kingdom](/demand/uk/categories/uk-package-holiday-companies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jet2holidays or Trailfinders more popular in search? In September 2026, Jet2holidays had more branded searches than Trailfinders among package holiday companies in the United Kingdom. Jet2holidays had about 1.5 million branded searches, while Trailfinders had 60,500. Jet2holidays made up 32.4% of all package holiday company searches we track, and Trailfinders accounted for 1.3%. ## Cite this page Brandwave. "Jet2holidays vs Trailfinders: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/jet2holidays-vs-trailfinders This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/jet2holidays-vs-trailfinders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.