--- title: "JD Sports vs schuh: Which is searched more in the United Kingdom?" description: "Is JD Sports or schuh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoe retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/jd-sports-vs-schuh" publisher: "Brandwave" --- # JD Sports vs schuh: Which is searched more in the United Kingdom? Is JD Sports or schuh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoe retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: JD Sports and schuh - **Competitive set**: Shoe retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **JD Sports Share of Search**: 23.2% - **schuh Share of Search**: 8.5% ## Is JD Sports or schuh more popular in search? - In September 2026, JD Sports had more branded searches than schuh among shoe retailers in the United Kingdom. JD Sports had about 1.5 million branded searches, while schuh had 550,000. JD Sports made up 23.2% of all shoe retailer searches we track, and schuh accounted for 8.5%. - JD Sports was ahead of schuh in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, JD Sports’ share of searches among shoe retailers in the United Kingdom moved from 25.9% to 23.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M. - Across the 12 months ending September 2026, schuh’s share of searches among shoe retailers in the United Kingdom moved from 9.5% to 8.5%, and its estimated monthly branded searches moved from 673K to 550K. ## Top shoe retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, schuh appeared in all four answers. JD Sports was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. JD Sports and schuh were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | schuh | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | JD Sports | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Office | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Sports Direct | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Clarks | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Foot Locker | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Kurt Geiger | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about shoe retailers - Asked ChatGPT "Where should I buy shoes and trainers in the UK?": 1. JD Sports, 2. Sports Direct, 3. schuh, 4. Office, 5. Clarks, 6. Foot Locker - Asked ChatGPT "What are the best shoe shops in the UK?": 1. schuh, 2. Clarks, 3. Office, 4. JD Sports - Asked ChatGPT "Which UK shoe shop has the best range of trainers?": 1. JD Sports, 2. schuh, 3. Sports Direct, 4. Foot Locker - Searched Google, AI Overview "shoes": 1. schuh, 2. Office Not named in any answer: Kurt Geiger. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom shoe retailers in September 2026? - In September 2026, schuh overtook Clarks to rank 3rd among shoe retailers in the United Kingdom, with 8.5% of the searches. - In September 2026, JD Sports lost share of searches among shoe retailers in the United Kingdom, from 26.3% to 23.2%. ## Month by month | Month | JD Sports estimated searches | JD Sports Share of Search | JD Sports rank | schuh estimated searches | schuh Share of Search | schuh rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 25.9% | 2 | 673K | 9.5% | 3 | | Nov 2025 | 2.7M | 29.3% | 2 | 1M | 10.7% | 3 | | Dec 2025 | 3.4M | 34% | 2 | 1M | 10.2% | 3 | | Jan 2026 | 1.5M | 22.5% | 2 | 673K | 10.1% | 3 | | Feb 2026 | 1.2M | 22.8% | 2 | 450K | 8.4% | 3 | | Mar 2026 | 1.8M | 27.3% | 2 | 550K | 8.2% | 3 | | Apr 2026 | 1.8M | 26.7% | 2 | 550K | 8% | 3 | | May 2026 | 1.8M | 24% | 2 | 550K | 7.2% | 3 | | Jun 2026 | 2.2M | 30.7% | 2 | 550K | 7.5% | 3 | | Jul 2026 | 1.8M | 26.2% | 2 | 550K | 7.9% | 4 | | Aug 2026 | 2.2M | 26.3% | 2 | 673K | 7.9% | 4 | | Sep 2026 | 1.5M | 23.2% | 2 | 550K | 8.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using JD Sports’ and schuh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **JD Sports**: Measured on the search term “jd sports”. - **schuh**: Measured on the search term “schuh”. - [JD Sports profile](/demand/uk/brands/jd-sports) - [schuh profile](/demand/uk/brands/schuh) - [All shoe retailers in the United Kingdom](/demand/uk/categories/uk-shoe-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is JD Sports or schuh more popular in search? In September 2026, JD Sports had more branded searches than schuh among shoe retailers in the United Kingdom. JD Sports had about 1.5 million branded searches, while schuh had 550,000. JD Sports made up 23.2% of all shoe retailer searches we track, and schuh accounted for 8.5%. ## Cite this page Brandwave. "JD Sports vs schuh: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/jd-sports-vs-schuh This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/jd-sports-vs-schuh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.