--- title: "Jameson vs Laphroaig: Which is more popular in the United Kingdom?" description: "Is Jameson or Laphroaig more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/jameson-vs-laphroaig" publisher: "Brandwave" --- # Jameson vs Laphroaig: Which is more popular in the United Kingdom? Is Jameson or Laphroaig more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jameson and Laphroaig - **Competitive set**: Whisky brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Jameson Share of Search**: 4.8% - **Laphroaig Share of Search**: 7.2% ## Is Jameson or Laphroaig more popular in search? - In September 2026, Laphroaig had more branded searches than Jameson among whisky brands in the United Kingdom. Laphroaig had about 12,100 branded searches, while Jameson had 8,100. Laphroaig made up 7.2% of all whisky brand searches we track, and Jameson accounted for 4.8%. - Laphroaig was ahead of Jameson in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jameson’s share of searches among whisky brands in the United Kingdom moved from 6% to 4.8%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, Laphroaig’s share of searches among whisky brands in the United Kingdom moved from 7.3% to 7.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jameson was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Laphroaig was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Jameson and Laphroaig were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Johnnie Walker | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Monkey Shoulder | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Jameson | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Glenmorangie | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Glenfiddich | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Laphroaig | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Jack Daniel's | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Talisker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The Famous Grouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about whisky brands - Asked ChatGPT "What's the best whisky for a beginner?": 1. Monkey Shoulder, 2. Jameson, 3. Glenmorangie - Asked ChatGPT "Which Scotch whisky is best value in the UK?": 1. Johnnie Walker, 2. Glenmorangie - Asked ChatGPT "What's a good single malt to give as a gift?": 1. Glenmorangie - Searched Google, AI Overview "whisky brands": 1. Johnnie Walker, 2. Glenfiddich, 3. Laphroaig, 4. Jack Daniel's, 5. Jameson - Searched Google, AI Overview "best scotch whisky": named none of the brands we track Not named in any answer: Talisker and The Famous Grouse. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom whisky brands in September 2026? - In September 2026, Monkey Shoulder overtook Jameson to rank 7th among whisky brands in the United Kingdom, with 5.9% of the searches. - Estimated monthly branded searches for Jameson in the United Kingdom fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026. - Estimated monthly branded searches for Laphroaig in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## How has branded search for Jameson and Laphroaig changed in the United Kingdom over the last 12 months? | Month | Jameson estimated searches | Jameson Share of Search | Jameson rank | Laphroaig estimated searches | Laphroaig Share of Search | Laphroaig rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 6% | 7 | 14.8K | 7.3% | 6 | | Nov 2025 | 14.8K | 7.2% | 5 | 14.8K | 7.2% | 6 | | Dec 2025 | 18.1K | 6% | 6 | 22.2K | 7.3% | 5 | | Jan 2026 | 9.9K | 6.7% | 6 | 12.1K | 8.2% | 5 | | Feb 2026 | 8.1K | 6.6% | 7 | 9.9K | 8.1% | 5 | | Mar 2026 | 9.9K | 7.3% | 6 | 9.9K | 7.3% | 7 | | Apr 2026 | 8.1K | 5.3% | 7 | 12.1K | 7.9% | 6 | | May 2026 | 8.1K | 4.3% | 7 | 14.8K | 7.9% | 6 | | Jun 2026 | 9.9K | 5.4% | 7 | 12.1K | 6.6% | 6 | | Jul 2026 | 8.1K | 4.9% | 7 | 9.9K | 6% | 6 | | Aug 2026 | 8.1K | 4.7% | 7 | 12.1K | 7.1% | 6 | | Sep 2026 | 8.1K | 4.8% | 8 | 12.1K | 7.2% | 6 | ## How are Jameson’s and Laphroaig’s branded searches counted? Brandwave collects information about searches that people make online using Jameson’s and Laphroaig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jameson**: Measured on the search term “jameson”. - **Laphroaig**: Measured on the search term “laphroaig”. - [Jameson profile](/demand/uk/brands/jameson) - [Laphroaig profile](/demand/uk/brands/laphroaig) - [All whisky brands in the United Kingdom](/demand/uk/categories/uk-whisky-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jameson or Laphroaig more popular in search? In September 2026, Laphroaig had more branded searches than Jameson among whisky brands in the United Kingdom. Laphroaig had about 12,100 branded searches, while Jameson had 8,100. Laphroaig made up 7.2% of all whisky brand searches we track, and Jameson accounted for 4.8%. ## Cite this page Brandwave. "Jameson vs Laphroaig: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/jameson-vs-laphroaig This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/jameson-vs-laphroaig. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.