--- title: "Jack Daniel's vs Talisker: Which is more popular in the United Kingdom?" description: "Is Jack Daniel's or Talisker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/jack-daniels-vs-talisker" publisher: "Brandwave" --- # Jack Daniel's vs Talisker: Which is more popular in the United Kingdom? Is Jack Daniel's or Talisker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jack Daniel's and Talisker - **Competitive set**: Whisky brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Jack Daniel's Share of Search**: 24.1% - **Talisker Share of Search**: 24.1% ## Is Jack Daniel's or Talisker more popular in search? - In September 2026, Jack Daniel's and Talisker were level in searches among whisky brands in the United Kingdom, with an estimated 40.5K branded searches each, at 24.1% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Talisker took it in May 2026, Jack Daniel's took it in June 2026. - Across the 12 months ending September 2026, Jack Daniel's’ share of searches among whisky brands in the United Kingdom moved from 29.8% to 24.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K. - Across the 12 months ending September 2026, Talisker’s share of searches among whisky brands in the United Kingdom moved from 13.3% to 24.1%, and its estimated monthly branded searches moved from 27.1K to 40.5K. ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jack Daniel's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Talisker did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Johnnie Walker | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Monkey Shoulder | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Jameson | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Glenmorangie | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Glenfiddich | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Laphroaig | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Jack Daniel's | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Talisker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The Famous Grouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about whisky brands - Asked ChatGPT "What's the best whisky for a beginner?": 1. Monkey Shoulder, 2. Jameson, 3. Glenmorangie - Asked ChatGPT "Which Scotch whisky is best value in the UK?": 1. Johnnie Walker, 2. Glenmorangie - Asked ChatGPT "What's a good single malt to give as a gift?": 1. Glenmorangie - Searched Google, AI Overview "whisky brands": 1. Johnnie Walker, 2. Glenfiddich, 3. Laphroaig, 4. Jack Daniel's, 5. Jameson - Searched Google, AI Overview "best scotch whisky": named none of the brands we track Not named in any answer: Talisker and The Famous Grouse. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom whisky brands in September 2026? - Estimated monthly branded searches for Talisker in the United Kingdom rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. - Estimated monthly branded searches for Jack Daniel's in the United Kingdom fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. ## How has branded search for Jack Daniel's and Talisker changed in the United Kingdom over the last 12 months? | Month | Jack Daniel's estimated searches | Jack Daniel's Share of Search | Jack Daniel's rank | Talisker estimated searches | Talisker Share of Search | Talisker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 29.8% | 1 | 27.1K | 13.3% | 4 | | Nov 2025 | 74K | 35.8% | 1 | 14.8K | 7.2% | 7 | | Dec 2025 | 110K | 36.3% | 1 | 14.8K | 4.9% | 8 | | Jan 2026 | 40.5K | 27.4% | 1 | 9.9K | 6.7% | 8 | | Feb 2026 | 33.1K | 27.1% | 1 | 9.9K | 8.1% | 6 | | Mar 2026 | 40.5K | 29.8% | 1 | 18.1K | 13.3% | 3 | | Apr 2026 | 40.5K | 26.3% | 1 | 27.1K | 17.6% | 2 | | May 2026 | 40.5K | 21.6% | 2 | 49.5K | 26.4% | 1 | | Jun 2026 | 49.5K | 26.8% | 1 | 40.5K | 22% | 2 | | Jul 2026 | 40.5K | 24.5% | 1 | 40.5K | 24.5% | 2 | | Aug 2026 | 40.5K | 23.7% | 1 | 40.5K | 23.7% | 2 | | Sep 2026 | 40.5K | 24.1% | 1 | 40.5K | 24.1% | 2 | ## How are Jack Daniel's’ and Talisker’s branded searches counted? Brandwave collects information about searches that people make online using Jack Daniel's’ and Talisker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jack Daniel's**: Measured on the search term “jack daniels”. - **Talisker**: Measured on the search term “talisker”. - [Jack Daniel's profile](/demand/uk/brands/jack-daniels) - [Talisker profile](/demand/uk/brands/talisker) - [All whisky brands in the United Kingdom](/demand/uk/categories/uk-whisky-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jack Daniel's or Talisker more popular in search? In September 2026, Jack Daniel's and Talisker were level in searches among whisky brands in the United Kingdom, with an estimated 40.5K branded searches each, at 24.1% of the total each. ## Cite this page Brandwave. "Jack Daniel's vs Talisker: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/jack-daniels-vs-talisker This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/jack-daniels-vs-talisker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.