--- title: "Jack Daniel's vs Laphroaig: Which is searched more in the United Kingdom?" description: "Is Jack Daniel's or Laphroaig more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/jack-daniels-vs-laphroaig" publisher: "Brandwave" --- # Jack Daniel's vs Laphroaig: Which is searched more in the United Kingdom? Is Jack Daniel's or Laphroaig more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whisky brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Jack Daniel's and Laphroaig - **Competitive set**: Whisky brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Jack Daniel's Share of Search**: 24.1% - **Laphroaig Share of Search**: 7.2% ## Is Jack Daniel's or Laphroaig more popular in search? - In September 2026, Jack Daniel's had more branded searches than Laphroaig among whisky brands in the United Kingdom. Jack Daniel's had about 40,500 branded searches, while Laphroaig had 12,100. Jack Daniel's made up 24.1% of all whisky brand searches we track, and Laphroaig accounted for 7.2%. - Jack Daniel's was ahead of Laphroaig in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Jack Daniel's’ share of searches among whisky brands in the United Kingdom moved from 29.8% to 24.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K. - Across the 12 months ending September 2026, Laphroaig’s share of searches among whisky brands in the United Kingdom moved from 7.3% to 7.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K. ## Top whisky brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Jack Daniel's and Laphroaig were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Johnnie Walker | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Monkey Shoulder | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Jameson | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Glenmorangie | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Glenfiddich | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Laphroaig | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Jack Daniel's | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Talisker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The Famous Grouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about whisky brands - Asked ChatGPT "What's the best whisky for a beginner?": 1. Monkey Shoulder, 2. Jameson, 3. Glenmorangie - Asked ChatGPT "Which Scotch whisky is best value in the UK?": 1. Johnnie Walker, 2. Glenmorangie - Asked ChatGPT "What's a good single malt to give as a gift?": 1. Glenmorangie - Searched Google, AI Overview "whisky brands": 1. Johnnie Walker, 2. Glenfiddich, 3. Laphroaig, 4. Jack Daniel's, 5. Jameson - Searched Google, AI Overview "best scotch whisky": named none of the brands we track Not named in any answer: Talisker and The Famous Grouse. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom whisky brands in September 2026? - Estimated monthly branded searches for Jack Daniel's in the United Kingdom fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026. - Estimated monthly branded searches for Laphroaig in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Month by month | Month | Jack Daniel's estimated searches | Jack Daniel's Share of Search | Jack Daniel's rank | Laphroaig estimated searches | Laphroaig Share of Search | Laphroaig rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 29.8% | 1 | 14.8K | 7.3% | 6 | | Nov 2025 | 74K | 35.8% | 1 | 14.8K | 7.2% | 6 | | Dec 2025 | 110K | 36.3% | 1 | 22.2K | 7.3% | 5 | | Jan 2026 | 40.5K | 27.4% | 1 | 12.1K | 8.2% | 5 | | Feb 2026 | 33.1K | 27.1% | 1 | 9.9K | 8.1% | 5 | | Mar 2026 | 40.5K | 29.8% | 1 | 9.9K | 7.3% | 7 | | Apr 2026 | 40.5K | 26.3% | 1 | 12.1K | 7.9% | 6 | | May 2026 | 40.5K | 21.6% | 2 | 14.8K | 7.9% | 6 | | Jun 2026 | 49.5K | 26.8% | 1 | 12.1K | 6.6% | 6 | | Jul 2026 | 40.5K | 24.5% | 1 | 9.9K | 6% | 6 | | Aug 2026 | 40.5K | 23.7% | 1 | 12.1K | 7.1% | 6 | | Sep 2026 | 40.5K | 24.1% | 1 | 12.1K | 7.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Jack Daniel's’ and Laphroaig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Jack Daniel's**: Measured on the search term “jack daniels”. - **Laphroaig**: Measured on the search term “laphroaig”. - [Jack Daniel's profile](/demand/uk/brands/jack-daniels) - [Laphroaig profile](/demand/uk/brands/laphroaig) - [All whisky brands in the United Kingdom](/demand/uk/categories/uk-whisky-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Jack Daniel's or Laphroaig more popular in search? In September 2026, Jack Daniel's had more branded searches than Laphroaig among whisky brands in the United Kingdom. Jack Daniel's had about 40,500 branded searches, while Laphroaig had 12,100. Jack Daniel's made up 24.1% of all whisky brand searches we track, and Laphroaig accounted for 7.2%. ## Cite this page Brandwave. "Jack Daniel's vs Laphroaig: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/jack-daniels-vs-laphroaig This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/jack-daniels-vs-laphroaig. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.