--- title: "iwoca vs Start Up Loans: Which is searched more in the United Kingdom?" description: "Is iwoca or Start Up Loans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business lenders set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/iwoca-vs-start-up-loans" publisher: "Brandwave" --- # iwoca vs Start Up Loans: Which is searched more in the United Kingdom? Is iwoca or Start Up Loans more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business lenders set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iwoca and Start Up Loans - **Competitive set**: Business lenders - **Market**: United Kingdom - **Month measured**: Sep 2026 - **iwoca Share of Search**: 26.5% - **Start Up Loans Share of Search**: 5.3% ## Is iwoca or Start Up Loans more popular in search? - In September 2026, iwoca had more branded searches than Start Up Loans among business lenders in the United Kingdom. iwoca had about 22,200 branded searches, while Start Up Loans had 4,400. iwoca made up 26.5% of all business lender searches we track, and Start Up Loans accounted for 5.3%. - iwoca was ahead of Start Up Loans in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, iwoca’s share of searches among business lenders in the United Kingdom moved from 24.7% to 26.5%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Start Up Loans’ share of searches among business lenders in the United Kingdom moved from 7.3% to 5.3%, and its estimated monthly branded searches moved from 6.6K to 4.4K. ## Top business lenders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both iwoca and Start Up Loans showed up in all five answers. iwoca was listed before Start Up Loans in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Funding Circle | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | iwoca | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Start Up Loans | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | NatWest | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Allica Bank | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Fleximize | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about business lenders - Asked ChatGPT "Which business lender should I use in the UK?": 1. Funding Circle, 2. iwoca, 3. Allica Bank, 4. Start Up Loans - Asked ChatGPT "What are the best business lenders in the UK?": 1. Funding Circle, 2. iwoca, 3. Allica Bank, 4. Start Up Loans, 5. NatWest - Asked ChatGPT "What's the best business lender in the UK for startup funding?": 1. Start Up Loans, 2. iwoca, 3. Funding Circle, 4. Fleximize - Searched Google, AI Overview "best business lender": 1. Funding Circle, 2. iwoca, 3. NatWest, 4. Start Up Loans - Searched Google, AI Overview "small business loans uk": 1. Start Up Loans, 2. NatWest, 3. iwoca, 4. Funding Circle Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 19, 2026. ## How did search popularity change for United Kingdom business lenders in September 2026? - In September 2026, Start Up Loans lost share of searches among business lenders in the United Kingdom, from 10% to 5.3%. - In September 2026, iwoca lost share of searches among business lenders in the United Kingdom, from 27.5% to 26.5%. ## Month by month | Month | iwoca estimated searches | iwoca Share of Search | iwoca rank | Start Up Loans estimated searches | Start Up Loans Share of Search | Start Up Loans rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 24.7% | 3 | 6.6K | 7.3% | 4 | | Nov 2025 | 18.1K | 24.5% | 3 | 5.4K | 7.3% | 4 | | Dec 2025 | 18.1K | 24.9% | 3 | 4.4K | 6% | 4 | | Jan 2026 | 22.2K | 24.5% | 3 | 6.6K | 7.3% | 4 | | Feb 2026 | 18.1K | 24.3% | 3 | 5.4K | 7.2% | 4 | | Mar 2026 | 22.2K | 24.6% | 3 | 6.6K | 7.3% | 4 | | Apr 2026 | 18.1K | 21.7% | 3 | 5.4K | 6.5% | 4 | | May 2026 | 18.1K | 23.4% | 3 | 4.4K | 5.7% | 4 | | Jun 2026 | 22.2K | 25.3% | 3 | 4.4K | 5% | 4 | | Jul 2026 | 22.2K | 25.4% | 3 | 4.4K | 5% | 4 | | Aug 2026 | 22.2K | 27.5% | 2 | 8.1K | 10% | 4 | | Sep 2026 | 22.2K | 26.5% | 2 | 4.4K | 5.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using iwoca’s and Start Up Loans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iwoca**: Measured on the search term “iwoca”. - **Start Up Loans**: Measured on the search terms “start up loans” and “startup loans”, summed into one figure. - [iwoca profile](/demand/uk/brands/iwoca) - [Start Up Loans profile](/demand/uk/brands/start-up-loans) - [All business lenders in the United Kingdom](/demand/uk/categories/uk-business-lenders): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is iwoca or Start Up Loans more popular in search? In September 2026, iwoca had more branded searches than Start Up Loans among business lenders in the United Kingdom. iwoca had about 22,200 branded searches, while Start Up Loans had 4,400. iwoca made up 26.5% of all business lender searches we track, and Start Up Loans accounted for 5.3%. ## Cite this page Brandwave. "iwoca vs Start Up Loans: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/iwoca-vs-start-up-loans This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/iwoca-vs-start-up-loans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.