--- title: "itsu vs YO! Sushi: Which is searched more in the United Kingdom?" description: "Is itsu or YO! Sushi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asian restaurant chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/itsu-uk-vs-yo-sushi" publisher: "Brandwave" --- # itsu vs YO! Sushi: Which is searched more in the United Kingdom? Is itsu or YO! Sushi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asian restaurant chains set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: itsu and YO! Sushi - **Competitive set**: Asian restaurant chains - **Market**: United Kingdom - **Month measured**: Sep 2026 - **itsu Share of Search**: 16% - **YO! Sushi Share of Search**: 16% ## Is itsu or YO! Sushi more popular in search? - In September 2026, itsu and YO! Sushi were level in searches among Asian restaurant chains in the United Kingdom, with an estimated 74K branded searches each, at 16% of the total each. - itsu was ahead of YO! Sushi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, itsu’s share of searches among Asian restaurant chains in the United Kingdom moved from 20.4% to 16%, and its estimated monthly branded searches moved from 135K to 74K. - Across the 12 months ending September 2026, YO! Sushi’s share of searches among Asian restaurant chains in the United Kingdom moved from 9.1% to 16%, and its estimated monthly branded searches moved from 60.5K to 74K. ## Top Asian restaurant chains in ChatGPT and Google AI Overviews In three ChatGPT questions, itsu appeared in all three answers. YO! Sushi was mentioned in two out of three: in two of the three ChatGPT answers. itsu was listed before YO! Sushi in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | itsu | 1st | 3 of 3 | 3 of 3 | | wagamama | 2nd | 2 of 3 | 2 of 3 | | YO! Sushi | 3rd | 2 of 3 | 2 of 3 | | Wasabi | 4th | 1 of 3 | 1 of 3 | | Tampopo | Not ranked | 0 of 3 | 0 of 3 | | Banana Tree | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Asian restaurant chains - Asked ChatGPT "What's the best Asian restaurant chain in the UK?": 1. wagamama, 2. itsu - Asked ChatGPT "Which UK chain has the best sushi?": 1. itsu, 2. YO! Sushi - Asked ChatGPT "What are the most popular noodle and sushi chains in the UK?": 1. wagamama, 2. itsu, 3. YO! Sushi, 4. Wasabi Not named in any answer: Tampopo and Banana Tree. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom Asian restaurant chains in September 2026? - In September 2026, YO! Sushi gained share of searches among Asian restaurant chains in the United Kingdom, from 13.4% to 16%. - itsu’s share of searches among Asian restaurant chains in the United Kingdom has lost ground for 3 months in a row, from 19.8% to 16% in September 2026. ## Month by month | Month | itsu estimated searches | itsu Share of Search | itsu rank | YO! Sushi estimated searches | YO! Sushi Share of Search | YO! Sushi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 20.4% | 2 | 60.5K | 9.1% | 3 | | Nov 2025 | 135K | 23.6% | 2 | 49.5K | 8.7% | 3 | | Dec 2025 | 110K | 19.8% | 2 | 60.5K | 10.9% | 3 | | Jan 2026 | 110K | 19% | 2 | 74K | 12.8% | 3 | | Feb 2026 | 110K | 19.7% | 2 | 60.5K | 10.9% | 3 | | Mar 2026 | 110K | 23.1% | 2 | 49.5K | 10.4% | 3 | | Apr 2026 | 74K | 16.8% | 2 | 49.5K | 11.2% | 3 | | May 2026 | 74K | 19.3% | 2 | 49.5K | 12.9% | 3 | | Jun 2026 | 74K | 19.8% | 2 | 40.5K | 10.8% | 3 | | Jul 2026 | 74K | 19.3% | 2 | 49.5K | 12.9% | 3 | | Aug 2026 | 74K | 16.4% | 2 | 60.5K | 13.4% | 3 | | Sep 2026 | 74K | 16% | 2 | 74K | 16% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using itsu’s and YO! Sushi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **itsu**: Measured on the search term “itsu”. - **YO! Sushi**: Measured on the search term “yo sushi”. - [itsu profile](/demand/uk/brands/itsu-uk) - [YO! Sushi profile](/demand/uk/brands/yo-sushi) - [All Asian restaurant chains in the United Kingdom](/demand/uk/categories/uk-asian-restaurant-chains): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is itsu or YO! Sushi more popular in search? In September 2026, itsu and YO! Sushi were level in searches among Asian restaurant chains in the United Kingdom, with an estimated 74K branded searches each, at 16% of the total each. ## Cite this page Brandwave. "itsu vs YO! Sushi: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/itsu-uk-vs-yo-sushi This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/itsu-uk-vs-yo-sushi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.