--- title: "ITS vs Toolden: Which is more popular in the United Kingdom?" description: "Is ITS or Toolden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/its-tools-vs-toolden" publisher: "Brandwave" --- # ITS vs Toolden: Which is more popular in the United Kingdom? Is ITS or Toolden more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ITS and Toolden - **Competitive set**: Power tool retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **ITS Share of Search**: 42.5% - **Toolden Share of Search**: 28.4% ## Is ITS or Toolden more popular in search? - In September 2026, ITS had more branded searches than Toolden among power tool retailers in the United Kingdom. ITS had about 49,500 branded searches, while Toolden had 33,100. ITS made up 42.5% of all power tool retailer searches we track, and Toolden accounted for 28.4%. - ITS was ahead of Toolden in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ITS’s share of searches among power tool retailers in the United Kingdom moved from 38.5% to 42.5%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Toolden’s share of searches among power tool retailers in the United Kingdom moved from 31.5% to 28.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top power tool retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ITS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Toolden did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toolstation | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Screwfix | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | ITS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Power Tool World | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Toolden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D&M Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tooled-Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anglia Tool Centre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool retailers - Asked ChatGPT "What's the best online shop for power tools in the UK?": 1. Screwfix, 2. Toolstation, 3. ITS - Asked ChatGPT "Where do UK tradespeople get the best deals on cordless tool kits?": 1. ITS - Asked ChatGPT "Which UK tool shops have the fastest delivery?": 1. Toolstation, 2. Screwfix, 3. ITS - Searched Google, AI Overview "power tools": 1. Toolstation, 2. Screwfix, 3. Power Tool World - Searched Google, AI Overview "cordless drill": 1. Toolstation Not named in any answer: Toolden, D&M Tools, Tooled-Up and Anglia Tool Centre. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom power tool retailers in September 2026? - In September 2026, ITS gained share of searches among power tool retailers in the United Kingdom, from 39.4% to 42.5%. - In September 2026, Toolden lost share of searches among power tool retailers in the United Kingdom, from 32.2% to 28.4%. ## How has branded search for ITS and Toolden changed in the United Kingdom over the last 12 months? | Month | ITS estimated searches | ITS Share of Search | ITS rank | Toolden estimated searches | Toolden Share of Search | Toolden rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 38.5% | 1 | 40.5K | 31.5% | 2 | | Nov 2025 | 74K | 45.8% | 1 | 40.5K | 25% | 2 | | Dec 2025 | 40.5K | 40% | 1 | 27.1K | 26.8% | 2 | | Jan 2026 | 40.5K | 37.5% | 1 | 33.1K | 30.6% | 2 | | Feb 2026 | 49.5K | 44% | 1 | 33.1K | 29.4% | 2 | | Mar 2026 | 49.5K | 42.3% | 1 | 33.1K | 28.3% | 2 | | Apr 2026 | 40.5K | 37.5% | 1 | 33.1K | 30.7% | 2 | | May 2026 | 40.5K | 37.6% | 1 | 33.1K | 30.7% | 2 | | Jun 2026 | 40.5K | 39.3% | 1 | 33.1K | 32.1% | 2 | | Jul 2026 | 40.5K | 39.4% | 1 | 33.1K | 32.2% | 2 | | Aug 2026 | 40.5K | 39.4% | 1 | 33.1K | 32.2% | 2 | | Sep 2026 | 49.5K | 42.5% | 1 | 33.1K | 28.4% | 2 | ## How are ITS’s and Toolden’s branded searches counted? Brandwave collects information about searches that people make online using ITS’s and Toolden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ITS**: Measured on the search term “its tools”. - **Toolden**: Measured on the search term “toolden”. - [ITS profile](/demand/uk/brands/its-tools) - [Toolden profile](/demand/uk/brands/toolden) - [All power tool retailers in the United Kingdom](/demand/uk/categories/uk-power-tool-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ITS or Toolden more popular in search? In September 2026, ITS had more branded searches than Toolden among power tool retailers in the United Kingdom. ITS had about 49,500 branded searches, while Toolden had 33,100. ITS made up 42.5% of all power tool retailer searches we track, and Toolden accounted for 28.4%. ## Cite this page Brandwave. "ITS vs Toolden: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/its-tools-vs-toolden This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/its-tools-vs-toolden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.