--- title: "ITS vs Screwfix: Which is searched more in the United Kingdom?" description: "Is ITS or Screwfix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/its-tools-vs-screwfix" publisher: "Brandwave" --- # ITS vs Screwfix: Which is searched more in the United Kingdom? Is ITS or Screwfix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Power tool retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ITS and Screwfix - **Competitive set**: Power tool retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **ITS Share of Search**: 42.5% - **Screwfix Share of Search**: 0.41% ## Is ITS or Screwfix more popular in search? - In September 2026, ITS had more branded searches than Screwfix among power tool retailers in the United Kingdom. ITS had about 49,500 branded searches, while Screwfix had 480. ITS made up 42.5% of all power tool retailer searches we track, and Screwfix accounted for 0.41%. - ITS was ahead of Screwfix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ITS’s share of searches among power tool retailers in the United Kingdom moved from 38.5% to 42.5%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Screwfix’s share of searches among power tool retailers in the United Kingdom moved from 0.46% to 0.41%, and its estimated monthly branded searches moved from 590 to 480. ## Top power tool retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ITS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Screwfix was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Screwfix was listed before ITS in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toolstation | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Screwfix | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | ITS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Power Tool World | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Toolden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | D&M Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tooled-Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anglia Tool Centre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool retailers - Asked ChatGPT "What's the best online shop for power tools in the UK?": 1. Screwfix, 2. Toolstation, 3. ITS - Asked ChatGPT "Where do UK tradespeople get the best deals on cordless tool kits?": 1. ITS - Asked ChatGPT "Which UK tool shops have the fastest delivery?": 1. Toolstation, 2. Screwfix, 3. ITS - Searched Google, AI Overview "power tools": 1. Toolstation, 2. Screwfix, 3. Power Tool World - Searched Google, AI Overview "cordless drill": 1. Toolstation Not named in any answer: Toolden, D&M Tools, Tooled-Up and Anglia Tool Centre. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom power tool retailers in September 2026? - In September 2026, ITS gained share of searches among power tool retailers in the United Kingdom, from 39.4% to 42.5%. - Estimated monthly branded searches for Screwfix in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Month by month | Month | ITS estimated searches | ITS Share of Search | ITS rank | Screwfix estimated searches | Screwfix Share of Search | Screwfix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 38.5% | 1 | 590 | 0.46% | 7 | | Nov 2025 | 74K | 45.8% | 1 | 590 | 0.36% | 7 | | Dec 2025 | 40.5K | 40% | 1 | 590 | 0.58% | 7 | | Jan 2026 | 40.5K | 37.5% | 1 | 590 | 0.55% | 7 | | Feb 2026 | 49.5K | 44% | 1 | 480 | 0.43% | 7 | | Mar 2026 | 49.5K | 42.3% | 1 | 480 | 0.41% | 7 | | Apr 2026 | 40.5K | 37.5% | 1 | 480 | 0.44% | 7 | | May 2026 | 40.5K | 37.6% | 1 | 480 | 0.45% | 7 | | Jun 2026 | 40.5K | 39.3% | 1 | 390 | 0.38% | 7 | | Jul 2026 | 40.5K | 39.4% | 1 | 390 | 0.38% | 7 | | Aug 2026 | 40.5K | 39.4% | 1 | 390 | 0.38% | 7 | | Sep 2026 | 49.5K | 42.5% | 1 | 480 | 0.41% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using ITS’s and Screwfix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ITS**: Measured on the search term “its tools”. - **Screwfix**: Measured on the search term “screwfix power tools”. - [ITS profile](/demand/uk/brands/its-tools) - [Screwfix profile](/demand/uk/brands/screwfix) - [All power tool retailers in the United Kingdom](/demand/uk/categories/uk-power-tool-retailers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ITS or Screwfix more popular in search? In September 2026, ITS had more branded searches than Screwfix among power tool retailers in the United Kingdom. ITS had about 49,500 branded searches, while Screwfix had 480. ITS made up 42.5% of all power tool retailer searches we track, and Screwfix accounted for 0.41%. ## Cite this page Brandwave. "ITS vs Screwfix: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/its-tools-vs-screwfix This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/its-tools-vs-screwfix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.