--- title: "Irwin Mitchell vs Thompsons Solicitors: Which is searched more in the United Kingdom?" description: "Is Irwin Mitchell or Thompsons Solicitors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal injury solicitors set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/irwin-mitchell-vs-thompsons-solicitors" publisher: "Brandwave" --- # Irwin Mitchell vs Thompsons Solicitors: Which is searched more in the United Kingdom? Is Irwin Mitchell or Thompsons Solicitors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal injury solicitors set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Irwin Mitchell and Thompsons Solicitors - **Competitive set**: Personal injury solicitors - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Irwin Mitchell Share of Search**: 47.5% - **Thompsons Solicitors Share of Search**: 14.2% ## Is Irwin Mitchell or Thompsons Solicitors more popular in search? - In September 2026, Irwin Mitchell had more branded searches than Thompsons Solicitors among personal injury solicitors in the United Kingdom. Irwin Mitchell had about 27,100 branded searches, while Thompsons Solicitors had 8,100. Irwin Mitchell made up 47.5% of all personal injury solicitor searches we track, and Thompsons Solicitors accounted for 14.2%. - Irwin Mitchell was ahead of Thompsons Solicitors in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Irwin Mitchell’s share of searches among personal injury solicitors in the United Kingdom held steady at 47.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Thompsons Solicitors’ share of searches among personal injury solicitors in the United Kingdom moved from 11.6% to 14.2%, and its estimated monthly branded searches held steady at 8.1K. ## Top personal injury solicitors in ChatGPT and Google AI Overviews In three ChatGPT questions, Irwin Mitchell and Thompsons Solicitors were each mentioned in two out of three: in two of the three ChatGPT answers. Irwin Mitchell was listed before Thompsons Solicitors in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Irwin Mitchell | 1st | 2 of 3 | 2 of 3 | | Stewarts | 2nd | 2 of 3 | 2 of 3 | | Leigh Day | 3rd | 2 of 3 | 2 of 3 | | Slater and Gordon | 4th | 2 of 3 | 2 of 3 | | Thompsons Solicitors | 5th | 2 of 3 | 2 of 3 | | Simpson Millar | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about personal injury solicitors - Asked ChatGPT "What's the best personal injury solicitor in the UK?": 1. Irwin Mitchell, 2. Stewarts, 3. Leigh Day, 4. Slater and Gordon - Asked ChatGPT "Which UK law firm is best for a compensation claim?": 1. Thompsons Solicitors - Asked ChatGPT "What are the biggest personal injury law firms in the UK?": 1. Irwin Mitchell, 2. Slater and Gordon, 3. Leigh Day, 4. Stewarts, 5. Thompsons Solicitors Not named in any answer: Simpson Millar. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## How did search popularity change for United Kingdom personal injury solicitors in September 2026? - Thompsons Solicitors’ share of searches among personal injury solicitors in the United Kingdom has gained ground for 3 months in a row, from 11.9% to 14.2% in September 2026. - Estimated monthly branded searches for Irwin Mitchell in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Month by month | Month | Irwin Mitchell estimated searches | Irwin Mitchell Share of Search | Irwin Mitchell rank | Thompsons Solicitors estimated searches | Thompsons Solicitors Share of Search | Thompsons Solicitors rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 47.5% | 1 | 8.1K | 11.6% | 4 | | Nov 2025 | 33.1K | 52.5% | 1 | 6.6K | 10.5% | 4 | | Dec 2025 | 22.2K | 48.8% | 1 | 5.4K | 11.9% | 4 | | Jan 2026 | 27.1K | 46.2% | 1 | 8.1K | 13.8% | 4 | | Feb 2026 | 33.1K | 51.7% | 1 | 6.6K | 10.3% | 4 | | Mar 2026 | 27.1K | 37.6% | 1 | 8.1K | 11.2% | 3 | | Apr 2026 | 27.1K | 40.5% | 1 | 8.1K | 12.1% | 3 | | May 2026 | 27.1K | 49% | 1 | 6.6K | 11.9% | 4 | | Jun 2026 | 27.1K | 48.7% | 1 | 6.6K | 11.9% | 4 | | Jul 2026 | 27.1K | 51% | 1 | 6.6K | 12.4% | 4 | | Aug 2026 | 22.2K | 47.5% | 1 | 6.6K | 14.1% | 3 | | Sep 2026 | 27.1K | 47.5% | 1 | 8.1K | 14.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Irwin Mitchell’s and Thompsons Solicitors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Irwin Mitchell**: Measured on the search term “irwin mitchell”. - **Thompsons Solicitors**: Measured on the search term “thompsons solicitors”. - [Irwin Mitchell profile](/demand/uk/brands/irwin-mitchell) - [Thompsons Solicitors profile](/demand/uk/brands/thompsons-solicitors) - [All personal injury solicitors in the United Kingdom](/demand/uk/categories/uk-personal-injury-solicitors): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Irwin Mitchell or Thompsons Solicitors more popular in search? In September 2026, Irwin Mitchell had more branded searches than Thompsons Solicitors among personal injury solicitors in the United Kingdom. Irwin Mitchell had about 27,100 branded searches, while Thompsons Solicitors had 8,100. Irwin Mitchell made up 47.5% of all personal injury solicitor searches we track, and Thompsons Solicitors accounted for 14.2%. ## Cite this page Brandwave. "Irwin Mitchell vs Thompsons Solicitors: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/irwin-mitchell-vs-thompsons-solicitors This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/irwin-mitchell-vs-thompsons-solicitors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.