--- title: "Apple iPhone vs Samsung Galaxy: Which is searched more in the United Kingdom?" description: "Is Apple iPhone or Samsung Galaxy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/iphone-vs-samsung-galaxy" publisher: "Brandwave" --- # Apple iPhone vs Samsung Galaxy: Which is searched more in the United Kingdom? Is Apple iPhone or Samsung Galaxy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple iPhone and Samsung Galaxy - **Competitive set**: Smartphone brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Apple iPhone Share of Search**: 63.3% - **Samsung Galaxy Share of Search**: 9.4% ## Is Apple iPhone or Samsung Galaxy more popular in search? - In September 2026, Apple iPhone had more branded searches than Samsung Galaxy among smartphone brands in the United Kingdom. Apple iPhone had about 673,000 branded searches, while Samsung Galaxy had 100,000. Apple iPhone made up 63.3% of all smartphone brand searches we track, and Samsung Galaxy accounted for 9.4%. - Apple iPhone was ahead of Samsung Galaxy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands in the United Kingdom moved from 46.5% to 63.3%, and its estimated monthly branded searches moved from 301K to 673K. - Across the 12 months ending September 2026, Samsung Galaxy’s share of searches among smartphone brands in the United Kingdom moved from 15.2% to 9.4%, and its estimated monthly branded searches moved from 98.6K to 100K. ## Top smartphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Apple iPhone and Samsung Galaxy showed up in all five answers. Samsung Galaxy was listed before Apple iPhone in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Pixel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPhone | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Motorola | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nothing | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Xiaomi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | OnePlus | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | OPPO | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sony | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "Which phone should I buy in the UK?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel - Asked ChatGPT "What are the best smartphone brands?": 1. Samsung Galaxy, 2. Google Pixel, 3. Xiaomi, 4. OnePlus, 5. Motorola, 6. Nothing, 7. Apple iPhone - Asked ChatGPT "What is the best phone for the money?": 1. Google Pixel, 2. Nothing, 3. Samsung Galaxy, 4. Apple iPhone - Searched Google, AI Overview "smartphone": 1. Samsung Galaxy, 2. Motorola, 3. Apple iPhone - Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel Not named in any answer: HONOR, Sony and vivo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom smartphone brands in September 2026? - In September 2026, Apple iPhone gained share of searches among smartphone brands in the United Kingdom, from 53.6% to 63.3%. ## Month by month | Month | Apple iPhone estimated searches | Apple iPhone Share of Search | Apple iPhone rank | Samsung Galaxy estimated searches | Samsung Galaxy Share of Search | Samsung Galaxy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 46.5% | 1 | 98.6K | 15.2% | 2 | | Nov 2025 | 368K | 47% | 1 | 120K | 15.3% | 2 | | Dec 2025 | 368K | 51.7% | 1 | 98.6K | 13.8% | 2 | | Jan 2026 | 301K | 48.1% | 1 | 82.1K | 13.1% | 2 | | Feb 2026 | 301K | 49.4% | 1 | 80.6K | 13.2% | 2 | | Mar 2026 | 368K | 50.7% | 1 | 82.1K | 11.3% | 3 | | Apr 2026 | 368K | 55.7% | 1 | 67.1K | 10.2% | 3 | | May 2026 | 368K | 55.1% | 1 | 67.1K | 10% | 3 | | Jun 2026 | 368K | 53.4% | 1 | 67.1K | 9.7% | 4 | | Jul 2026 | 368K | 51.3% | 1 | 82.1K | 11.4% | 3 | | Aug 2026 | 450K | 53.6% | 1 | 82.1K | 9.8% | 3 | | Sep 2026 | 673K | 63.3% | 1 | 100K | 9.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple iPhone’s and Samsung Galaxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple iPhone**: Measured on the search term “iphone”. - **Samsung Galaxy**: Measured on the search terms “samsung galaxy phone” and “samsung phone”, summed into one figure. - [Apple iPhone profile](/demand/uk/brands/iphone) - [Samsung Galaxy profile](/demand/uk/brands/samsung-galaxy) - [All smartphone brands in the United Kingdom](/demand/uk/categories/uk-smartphone-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple iPhone or Samsung Galaxy more popular in search? In September 2026, Apple iPhone had more branded searches than Samsung Galaxy among smartphone brands in the United Kingdom. Apple iPhone had about 673,000 branded searches, while Samsung Galaxy had 100,000. Apple iPhone made up 63.3% of all smartphone brand searches we track, and Samsung Galaxy accounted for 9.4%. ## Cite this page Brandwave. "Apple iPhone vs Samsung Galaxy: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/iphone-vs-samsung-galaxy This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/iphone-vs-samsung-galaxy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.