--- title: "Apple iPhone vs OnePlus: Which is searched more in the United Kingdom?" description: "Is Apple iPhone or OnePlus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/iphone-vs-oneplus" publisher: "Brandwave" --- # Apple iPhone vs OnePlus: Which is searched more in the United Kingdom? Is Apple iPhone or OnePlus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple iPhone and OnePlus - **Competitive set**: Smartphone brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Apple iPhone Share of Search**: 63.3% - **OnePlus Share of Search**: 2.9% ## Is Apple iPhone or OnePlus more popular in search? - In September 2026, Apple iPhone had more branded searches than OnePlus among smartphone brands in the United Kingdom. Apple iPhone had about 673,000 branded searches, while OnePlus had 30,700. Apple iPhone made up 63.3% of all smartphone brand searches we track, and OnePlus accounted for 2.9%. - Apple iPhone was ahead of OnePlus in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple iPhone’s share of searches among smartphone brands in the United Kingdom moved from 46.5% to 63.3%, and its estimated monthly branded searches moved from 301K to 673K. - Across the 12 months ending September 2026, OnePlus’ share of searches among smartphone brands in the United Kingdom moved from 8.5% to 2.9%, and its estimated monthly branded searches moved from 54.9K to 30.7K. ## Top smartphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple iPhone appeared in all five answers. OnePlus was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Apple iPhone was listed before OnePlus in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Pixel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPhone | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Motorola | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nothing | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Xiaomi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | OnePlus | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | OPPO | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sony | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "Which phone should I buy in the UK?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel - Asked ChatGPT "What are the best smartphone brands?": 1. Samsung Galaxy, 2. Google Pixel, 3. Xiaomi, 4. OnePlus, 5. Motorola, 6. Nothing, 7. Apple iPhone - Asked ChatGPT "What is the best phone for the money?": 1. Google Pixel, 2. Nothing, 3. Samsung Galaxy, 4. Apple iPhone - Searched Google, AI Overview "smartphone": 1. Samsung Galaxy, 2. Motorola, 3. Apple iPhone - Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel Not named in any answer: HONOR, Sony and vivo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom smartphone brands in September 2026? - In September 2026, Apple iPhone gained share of searches among smartphone brands in the United Kingdom, from 53.6% to 63.3%. - In September 2026, OnePlus lost share of searches among smartphone brands in the United Kingdom, from 3.6% to 2.9%. ## Month by month | Month | Apple iPhone estimated searches | Apple iPhone Share of Search | Apple iPhone rank | OnePlus estimated searches | OnePlus Share of Search | OnePlus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 46.5% | 1 | 54.9K | 8.5% | 4 | | Nov 2025 | 368K | 47% | 1 | 64.9K | 8.3% | 4 | | Dec 2025 | 368K | 51.7% | 1 | 44.1K | 6.2% | 5 | | Jan 2026 | 301K | 48.1% | 1 | 44.1K | 7% | 5 | | Feb 2026 | 301K | 49.4% | 1 | 36K | 5.9% | 5 | | Mar 2026 | 368K | 50.7% | 1 | 52.4K | 7.2% | 5 | | Apr 2026 | 368K | 55.7% | 1 | 36K | 5.5% | 5 | | May 2026 | 368K | 55.1% | 1 | 36K | 5.4% | 5 | | Jun 2026 | 368K | 53.4% | 1 | 30K | 4.4% | 5 | | Jul 2026 | 368K | 51.3% | 1 | 41.2K | 5.7% | 5 | | Aug 2026 | 450K | 53.6% | 1 | 30K | 3.6% | 5 | | Sep 2026 | 673K | 63.3% | 1 | 30.7K | 2.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple iPhone’s and OnePlus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple iPhone**: Measured on the search term “iphone”. - **OnePlus**: Measured on the search terms “oneplus” and “oneplus phone”, summed into one figure. - [Apple iPhone profile](/demand/uk/brands/iphone) - [OnePlus profile](/demand/uk/brands/oneplus) - [All smartphone brands in the United Kingdom](/demand/uk/categories/uk-smartphone-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple iPhone or OnePlus more popular in search? In September 2026, Apple iPhone had more branded searches than OnePlus among smartphone brands in the United Kingdom. Apple iPhone had about 673,000 branded searches, while OnePlus had 30,700. Apple iPhone made up 63.3% of all smartphone brand searches we track, and OnePlus accounted for 2.9%. ## Cite this page Brandwave. "Apple iPhone vs OnePlus: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/iphone-vs-oneplus This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/iphone-vs-oneplus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.