--- title: "Apple iPad vs Samsung Galaxy Tab: Which is searched more in the United Kingdom?" description: "Is Apple iPad or Samsung Galaxy Tab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ipad-vs-samsung-galaxy-tab" publisher: "Brandwave" --- # Apple iPad vs Samsung Galaxy Tab: Which is searched more in the United Kingdom? Is Apple iPad or Samsung Galaxy Tab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple iPad and Samsung Galaxy Tab - **Competitive set**: Tablet brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Apple iPad Share of Search**: 70.8% - **Samsung Galaxy Tab Share of Search**: 14% ## Is Apple iPad or Samsung Galaxy Tab more popular in search? - In September 2026, Apple iPad had more branded searches than Samsung Galaxy Tab among tablet brands in the United Kingdom. Apple iPad had about 450,000 branded searches, while Samsung Galaxy Tab had 88,800. Apple iPad made up 70.8% of all tablet brand searches we track, and Samsung Galaxy Tab accounted for 14%. - Apple iPad was ahead of Samsung Galaxy Tab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in the United Kingdom moved from 72% to 70.8%, and its estimated monthly branded searches moved from 550K to 450K. - Across the 12 months ending September 2026, Samsung Galaxy Tab’s share of searches among tablet brands in the United Kingdom moved from 13.8% to 14%, and its estimated monthly branded searches moved from 105K to 88.8K. ## Top tablet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsung Galaxy Tab appeared in all five answers. Apple iPad was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apple iPad was listed before Samsung Galaxy Tab in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple iPad | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung Galaxy Tab | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | OnePlus | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Xiaomi | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Surface | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Lenovo Tab | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Amazon Fire Tablet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HONOR | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Google Pixel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tablet brands - Asked ChatGPT "Which tablet should I buy in the UK?": 1. Apple iPad, 2. Samsung Galaxy Tab, 3. Xiaomi - Asked ChatGPT "What are the best tablet brands?": 1. Apple iPad, 2. Samsung Galaxy Tab, 3. Lenovo Tab, 4. Microsoft Surface, 5. Xiaomi - Asked ChatGPT "What is the best Android tablet?": 1. OnePlus, 2. Samsung Galaxy Tab, 3. Xiaomi - Searched Google, AI Overview "tablet": 1. Apple iPad, 2. Samsung Galaxy Tab, 3. Microsoft Surface - Searched Google, AI Overview "android tablet": 1. HONOR, 2. Lenovo Tab, 3. Samsung Galaxy Tab, 4. Xiaomi Not named in any answer: Amazon Fire Tablet and Google Pixel. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom tablet brands in September 2026? - In September 2026, Apple iPad gained share of searches among tablet brands in the United Kingdom, from 70.2% to 70.8%. - Estimated monthly branded searches for Samsung Galaxy Tab in the United Kingdom fell 15.7% over 12 measured months, from 105K to 88.8K in September 2026. ## Month by month | Month | Apple iPad estimated searches | Apple iPad Share of Search | Apple iPad rank | Samsung Galaxy Tab estimated searches | Samsung Galaxy Tab Share of Search | Samsung Galaxy Tab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 72% | 1 | 105K | 13.8% | 2 | | Nov 2025 | 823K | 74.6% | 1 | 137K | 12.4% | 2 | | Dec 2025 | 673K | 74.9% | 1 | 113K | 12.5% | 2 | | Jan 2026 | 450K | 71.2% | 1 | 88.8K | 14% | 2 | | Feb 2026 | 368K | 70.7% | 1 | 72.6K | 14% | 2 | | Mar 2026 | 368K | 69.8% | 1 | 72.6K | 13.8% | 2 | | Apr 2026 | 301K | 69.1% | 1 | 61.6K | 14.1% | 2 | | May 2026 | 301K | 68.5% | 1 | 61.6K | 14% | 2 | | Jun 2026 | 301K | 69.2% | 1 | 59.4K | 13.7% | 2 | | Jul 2026 | 301K | 70.8% | 1 | 59.4K | 14% | 2 | | Aug 2026 | 368K | 70.2% | 1 | 72.6K | 13.8% | 2 | | Sep 2026 | 450K | 70.8% | 1 | 88.8K | 14% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple iPad’s and Samsung Galaxy Tab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple iPad**: Measured on the search term “ipad”. - **Samsung Galaxy Tab**: Measured on the search terms “samsung galaxy tab” and “samsung tablet”, summed into one figure. - [Apple iPad profile](/demand/uk/brands/ipad) - [Samsung Galaxy Tab profile](/demand/uk/brands/samsung-galaxy-tab) - [All tablet brands in the United Kingdom](/demand/uk/categories/uk-tablet-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple iPad or Samsung Galaxy Tab more popular in search? In September 2026, Apple iPad had more branded searches than Samsung Galaxy Tab among tablet brands in the United Kingdom. Apple iPad had about 450,000 branded searches, while Samsung Galaxy Tab had 88,800. Apple iPad made up 70.8% of all tablet brand searches we track, and Samsung Galaxy Tab accounted for 14%. ## Cite this page Brandwave. "Apple iPad vs Samsung Galaxy Tab: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ipad-vs-samsung-galaxy-tab This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ipad-vs-samsung-galaxy-tab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.