--- title: "Inov-8 vs On: Which is searched more in the United Kingdom?" description: "Is Inov-8 or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/inov-8-vs-on" publisher: "Brandwave" --- # Inov-8 vs On: Which is searched more in the United Kingdom? Is Inov-8 or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Inov-8 and On - **Competitive set**: Running shoe brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Inov-8 Share of Search**: 5.3% - **On Share of Search**: 9.7% ## Is Inov-8 or On more popular in search? - In September 2026, On had more branded searches than Inov-8 among running shoe brands in the United Kingdom. On had about 14,800 branded searches, while Inov-8 had 8,100. On made up 9.7% of all running shoe brand searches we track, and Inov-8 accounted for 5.3%. - On was ahead of Inov-8 in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Inov-8’s share of searches among running shoe brands in the United Kingdom moved from 8.3% to 5.3%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, On’s share of searches among running shoe brands in the United Kingdom moved from 10.1% to 9.7%, and its estimated monthly branded searches held steady at 14.8K. ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, On was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Inov-8 did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Brooks | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | New Balance | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nike | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Adidas | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Puma | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Saucony | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Altra | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | On | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Inov-8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "Which running shoes should I buy?": 1. ASICS, 2. Puma, 3. HOKA, 4. Brooks - Asked ChatGPT "What are the best running shoe brands?": 1. ASICS, 2. Nike, 3. Brooks, 4. HOKA, 5. New Balance, 6. Saucony, 7. Adidas, 8. Altra, 9. On, 10. Puma - Asked ChatGPT "What are the best running shoes for beginners?": 1. ASICS, 2. Brooks, 3. HOKA, 4. Nike - Searched Google, AI Overview "running shoes": 1. ASICS, 2. HOKA, 3. Adidas, 4. Nike - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. ASICS, 3. Adidas, 4. Puma Not named in any answer: Inov-8 and Mizuno. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom running shoe brands in September 2026? - In September 2026, Altra overtook Inov-8 and Saucony to rank 8th among running shoe brands in the United Kingdom, with 6.5% of the searches. - In September 2026, ASICS overtook HOKA and On to rank 3rd among running shoe brands in the United Kingdom, with 9.7% of the searches. - In September 2026, Inov-8 lost share of searches among running shoe brands in the United Kingdom, from 6.7% to 5.3%. ## Month by month | Month | Inov-8 estimated searches | Inov-8 Share of Search | Inov-8 rank | On estimated searches | On Share of Search | On rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 8.3% | 7 | 14.8K | 10.1% | 4 | | Nov 2025 | 14.8K | 9.3% | 6 | 18.1K | 11.4% | 4 | | Dec 2025 | 12.1K | 7.6% | 8 | 18.1K | 11.4% | 4 | | Jan 2026 | 14.8K | 7.7% | 7 | 14.8K | 7.7% | 8 | | Feb 2026 | 9.9K | 6.5% | 8 | 12.1K | 7.9% | 7 | | Mar 2026 | 9.9K | 5.6% | 9 | 14.8K | 8.4% | 7 | | Apr 2026 | 9.9K | 4.9% | 10 | 14.8K | 7.4% | 7 | | May 2026 | 9.9K | 5.6% | 9 | 14.8K | 8.4% | 7 | | Jun 2026 | 9.9K | 6.9% | 7 | 12.1K | 8.5% | 6 | | Jul 2026 | 8.1K | 5.8% | 9 | 12.1K | 8.6% | 6 | | Aug 2026 | 9.9K | 6.7% | 8 | 14.8K | 10% | 4 | | Sep 2026 | 8.1K | 5.3% | 10 | 14.8K | 9.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Inov-8’s and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Inov-8**: Measured on the search term “inov8”. - **On**: Measured on the search term “on running shoes”. - [Inov-8 profile](/demand/uk/brands/inov-8) - [On profile](/demand/uk/brands/on) - [All running shoe brands in the United Kingdom](/demand/uk/categories/uk-running-shoe-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Inov-8 or On more popular in search? In September 2026, On had more branded searches than Inov-8 among running shoe brands in the United Kingdom. On had about 14,800 branded searches, while Inov-8 had 8,100. On made up 9.7% of all running shoe brand searches we track, and Inov-8 accounted for 5.3%. ## Cite this page Brandwave. "Inov-8 vs On: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/inov-8-vs-on This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/inov-8-vs-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.