--- title: "Inov-8 vs New Balance: Which is searched more in the United Kingdom?" description: "Is Inov-8 or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/inov-8-vs-new-balance" publisher: "Brandwave" --- # Inov-8 vs New Balance: Which is searched more in the United Kingdom? Is Inov-8 or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Inov-8 and New Balance - **Competitive set**: Running shoe brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Inov-8 Share of Search**: 5.3% - **New Balance Share of Search**: 8% ## Is Inov-8 or New Balance more popular in search? - In September 2026, New Balance had more branded searches than Inov-8 among running shoe brands in the United Kingdom. New Balance had about 12,100 branded searches, while Inov-8 had 8,100. New Balance made up 8% of all running shoe brand searches we track, and Inov-8 accounted for 5.3%. - The lead changed hands once in the 12 months ending September 2026: New Balance took it in December 2025. - Across the 12 months ending September 2026, Inov-8’s share of searches among running shoe brands in the United Kingdom moved from 8.3% to 5.3%, and its estimated monthly branded searches moved from 12.1K to 8.1K. - Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in the United Kingdom moved from 8.3% to 8%, and its estimated monthly branded searches held steady at 12.1K. ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Balance was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Inov-8 did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Brooks | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | New Balance | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nike | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Adidas | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Puma | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Saucony | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Altra | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | On | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Inov-8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "Which running shoes should I buy?": 1. ASICS, 2. Puma, 3. HOKA, 4. Brooks - Asked ChatGPT "What are the best running shoe brands?": 1. ASICS, 2. Nike, 3. Brooks, 4. HOKA, 5. New Balance, 6. Saucony, 7. Adidas, 8. Altra, 9. On, 10. Puma - Asked ChatGPT "What are the best running shoes for beginners?": 1. ASICS, 2. Brooks, 3. HOKA, 4. Nike - Searched Google, AI Overview "running shoes": 1. ASICS, 2. HOKA, 3. Adidas, 4. Nike - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. ASICS, 3. Adidas, 4. Puma Not named in any answer: Inov-8 and Mizuno. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom running shoe brands in September 2026? - In September 2026, Altra overtook Inov-8 and Saucony to rank 8th among running shoe brands in the United Kingdom, with 6.5% of the searches. - In September 2026, Inov-8 lost share of searches among running shoe brands in the United Kingdom, from 6.7% to 5.3%. ## Month by month | Month | Inov-8 estimated searches | Inov-8 Share of Search | Inov-8 rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 8.3% | 7 | 12.1K | 8.3% | 8 | | Nov 2025 | 14.8K | 9.3% | 6 | 12.1K | 7.6% | 8 | | Dec 2025 | 12.1K | 7.6% | 8 | 14.8K | 9.3% | 6 | | Jan 2026 | 14.8K | 7.7% | 7 | 18.1K | 9.4% | 5 | | Feb 2026 | 9.9K | 6.5% | 8 | 14.8K | 9.7% | 6 | | Mar 2026 | 9.9K | 5.6% | 9 | 14.8K | 8.4% | 6 | | Apr 2026 | 9.9K | 4.9% | 10 | 18.1K | 9% | 5 | | May 2026 | 9.9K | 5.6% | 9 | 14.8K | 8.4% | 6 | | Jun 2026 | 9.9K | 6.9% | 7 | 9.9K | 6.9% | 8 | | Jul 2026 | 8.1K | 5.8% | 9 | 9.9K | 7.1% | 7 | | Aug 2026 | 9.9K | 6.7% | 8 | 12.1K | 8.2% | 7 | | Sep 2026 | 8.1K | 5.3% | 10 | 12.1K | 8% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Inov-8’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Inov-8**: Measured on the search term “inov8”. - **New Balance**: Measured on the search term “new balance running shoes”. - [Inov-8 profile](/demand/uk/brands/inov-8) - [New Balance profile](/demand/uk/brands/new-balance) - [All running shoe brands in the United Kingdom](/demand/uk/categories/uk-running-shoe-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Inov-8 or New Balance more popular in search? In September 2026, New Balance had more branded searches than Inov-8 among running shoe brands in the United Kingdom. New Balance had about 12,100 branded searches, while Inov-8 had 8,100. New Balance made up 8% of all running shoe brand searches we track, and Inov-8 accounted for 5.3%. ## Cite this page Brandwave. "Inov-8 vs New Balance: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/inov-8-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/inov-8-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.