--- title: "IKEA vs Wickes: Which is searched more in the United Kingdom?" description: "Is IKEA or Wickes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ikea-vs-wickes" publisher: "Brandwave" --- # IKEA vs Wickes: Which is searched more in the United Kingdom? Is IKEA or Wickes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Wickes - **Competitive set**: Kitchen retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **IKEA Share of Search**: 6.5% - **Wickes Share of Search**: 4.3% ## Is IKEA or Wickes more popular in search? - In September 2026, IKEA had more branded searches than Wickes among kitchen retailers in the United Kingdom. IKEA had about 49,500 branded searches, while Wickes had 33,100. IKEA made up 6.5% of all kitchen retailer searches we track, and Wickes accounted for 4.3%. - IKEA was ahead of Wickes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among kitchen retailers in the United Kingdom moved from 7.3% to 6.5%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Wickes’ share of searches among kitchen retailers in the United Kingdom moved from 4.9% to 4.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top kitchen retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, IKEA appeared in all four answers. Wickes was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. IKEA was listed before Wickes in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DIY Kitchens | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | IKEA | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Wren Kitchens | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Magnet | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Howdens | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Wickes | 6th | 3 of 3 | 0 of 1 | 3 of 4 | | B&Q | 7th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about kitchen retailers - Asked ChatGPT "Where should I buy a new kitchen in the UK?": 1. DIY Kitchens, 2. IKEA, 3. Magnet, 4. Wren Kitchens, 5. Wickes, 6. Howdens - Asked ChatGPT "What are the best kitchen retailers in the UK?": 1. Magnet, 2. DIY Kitchens, 3. IKEA, 4. Wren Kitchens, 5. Howdens, 6. Wickes, 7. B&Q - Asked ChatGPT "What's the best value fitted kitchen company in the UK?": 1. DIY Kitchens, 2. Wickes, 3. IKEA, 4. Howdens, 5. Wren Kitchens - Searched Google, AI Overview "kitchens": 1. Wren Kitchens, 2. DIY Kitchens, 3. Howdens, 4. Magnet, 5. B&Q, 6. IKEA Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom kitchen retailers in September 2026? - Estimated monthly branded searches for Wickes in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. - Estimated monthly branded searches for IKEA in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Wickes estimated searches | Wickes Share of Search | Wickes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 7.3% | 5 | 40.5K | 4.9% | 6 | | Nov 2025 | 49.5K | 6.7% | 5 | 33.1K | 4.5% | 6 | | Dec 2025 | 40.5K | 6.2% | 5 | 33.1K | 5.1% | 6 | | Jan 2026 | 74K | 7.6% | 5 | 49.5K | 5.1% | 6 | | Feb 2026 | 60.5K | 7.3% | 5 | 40.5K | 4.9% | 6 | | Mar 2026 | 49.5K | 6.1% | 5 | 33.1K | 4.1% | 6 | | Apr 2026 | 49.5K | 6.2% | 5 | 33.1K | 4.2% | 6 | | May 2026 | 49.5K | 6.9% | 5 | 33.1K | 4.6% | 6 | | Jun 2026 | 40.5K | 5.8% | 5 | 33.1K | 4.7% | 6 | | Jul 2026 | 40.5K | 6% | 5 | 33.1K | 4.9% | 6 | | Aug 2026 | 49.5K | 6.6% | 5 | 33.1K | 4.4% | 6 | | Sep 2026 | 49.5K | 6.5% | 5 | 33.1K | 4.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea kitchens”. - **Wickes**: Measured on the search term “wickes kitchens”. - [IKEA profile](/demand/uk/brands/ikea) - [Wickes profile](/demand/uk/brands/wickes) - [All kitchen retailers in the United Kingdom](/demand/uk/categories/uk-kitchen-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Wickes more popular in search? In September 2026, IKEA had more branded searches than Wickes among kitchen retailers in the United Kingdom. IKEA had about 49,500 branded searches, while Wickes had 33,100. IKEA made up 6.5% of all kitchen retailer searches we track, and Wickes accounted for 4.3%. ## Cite this page Brandwave. "IKEA vs Wickes: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ikea-vs-wickes This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ikea-vs-wickes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.