--- title: "IKEA vs Oliver Bonas: Which is searched more in the United Kingdom?" description: "Is IKEA or Oliver Bonas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homeware retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/ikea-vs-oliver-bonas" publisher: "Brandwave" --- # IKEA vs Oliver Bonas: Which is searched more in the United Kingdom? Is IKEA or Oliver Bonas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Homeware retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and Oliver Bonas - **Competitive set**: Homeware retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **IKEA Share of Search**: 33.2% - **Oliver Bonas Share of Search**: 4.5% ## Is IKEA or Oliver Bonas more popular in search? - In September 2026, IKEA had more branded searches than Oliver Bonas among homeware retailers in the United Kingdom. IKEA had about 3.4 million branded searches, while Oliver Bonas had 450,000. IKEA made up 33.2% of all homeware retailer searches we track, and Oliver Bonas accounted for 4.5%. - IKEA was ahead of Oliver Bonas in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among homeware retailers in the United Kingdom moved from 29.1% to 33.2%, and its estimated monthly branded searches held steady at 3.4M. - Across the 12 months ending September 2026, Oliver Bonas’ share of searches among homeware retailers in the United Kingdom moved from 4.8% to 4.5%, and its estimated monthly branded searches moved from 550K to 450K. ## Top homeware retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Oliver Bonas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. IKEA was listed before Oliver Bonas in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | John Lewis | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dunelm | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | H&M Home | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | IKEA | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Oliver Bonas | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Next | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | The Range | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | The White Company | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Habitat | 9th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about homeware retailers - Asked ChatGPT "Where should I buy homeware in the UK?": 1. John Lewis, 2. H&M Home, 3. Dunelm, 4. IKEA, 5. Oliver Bonas, 6. Next, 7. The White Company, 8. Habitat - Asked ChatGPT "What are the best homeware shops in the UK?": 1. John Lewis, 2. Dunelm, 3. H&M Home, 4. Next, 5. Oliver Bonas, 6. IKEA, 7. The White Company, 8. Habitat - Asked ChatGPT "Which shop in the UK has the best affordable bedding and home decor?": 1. Dunelm, 2. The Range, 3. H&M Home, 4. IKEA - Searched Google, AI Overview "homeware": 1. John Lewis, 2. IKEA, 3. Oliver Bonas - Searched Google, AI Overview "homeware shops": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom homeware retailers in September 2026? - In September 2026, Oliver Bonas lost share of searches among homeware retailers in the United Kingdom, from 5.4% to 4.5%. - IKEA’s share of searches among homeware retailers in the United Kingdom has gained ground for 3 months in a row, from 25.4% to 33.2% in September 2026. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | Oliver Bonas estimated searches | Oliver Bonas Share of Search | Oliver Bonas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4M | 29.1% | 2 | 550K | 4.8% | 4 | | Nov 2025 | 3.4M | 26.4% | 2 | 823K | 6.5% | 4 | | Dec 2025 | 3.4M | 27.4% | 2 | 1M | 8.2% | 4 | | Jan 2026 | 4.1M | 34.8% | 2 | 550K | 4.7% | 4 | | Feb 2026 | 3.4M | 35% | 2 | 450K | 4.7% | 4 | | Mar 2026 | 2.7M | 28.8% | 2 | 550K | 5.8% | 4 | | Apr 2026 | 2.7M | 29.4% | 2 | 450K | 4.8% | 4 | | May 2026 | 2.7M | 29.4% | 2 | 450K | 4.8% | 4 | | Jun 2026 | 2.2M | 25.4% | 2 | 450K | 5.1% | 4 | | Jul 2026 | 2.7M | 31.2% | 2 | 550K | 6.3% | 4 | | Aug 2026 | 3.4M | 32.9% | 2 | 550K | 5.4% | 4 | | Sep 2026 | 3.4M | 33.2% | 2 | 450K | 4.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and Oliver Bonas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea”. - **Oliver Bonas**: Measured on the search term “oliver bonas”. - [IKEA profile](/demand/uk/brands/ikea) - [Oliver Bonas profile](/demand/uk/brands/oliver-bonas) - [All homeware retailers in the United Kingdom](/demand/uk/categories/uk-homeware-retailers): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or Oliver Bonas more popular in search? In September 2026, IKEA had more branded searches than Oliver Bonas among homeware retailers in the United Kingdom. IKEA had about 3.4 million branded searches, while Oliver Bonas had 450,000. IKEA made up 33.2% of all homeware retailer searches we track, and Oliver Bonas accounted for 4.5%. ## Cite this page Brandwave. "IKEA vs Oliver Bonas: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/ikea-vs-oliver-bonas This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/ikea-vs-oliver-bonas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.