--- title: "iD Mobile vs Vodafone: Which is searched more in the United Kingdom?" description: "Is iD Mobile or Vodafone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile networks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/id-mobile-vs-vodafone-uk" publisher: "Brandwave" --- # iD Mobile vs Vodafone: Which is searched more in the United Kingdom? Is iD Mobile or Vodafone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mobile networks set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iD Mobile and Vodafone - **Competitive set**: Mobile networks - **Market**: United Kingdom - **Month measured**: Sep 2026 - **iD Mobile Share of Search**: 6.5% - **Vodafone Share of Search**: 11.9% ## Is iD Mobile or Vodafone more popular in search? - In September 2026, Vodafone had more branded searches than iD Mobile among mobile networks in the United Kingdom. Vodafone had about 550,000 branded searches, while iD Mobile had 301,000. Vodafone made up 11.9% of all mobile network searches we track, and iD Mobile accounted for 6.5%. - Vodafone was ahead of iD Mobile in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, iD Mobile’s share of searches among mobile networks in the United Kingdom moved from 5.4% to 6.5%, and its estimated monthly branded searches held steady at 301K. - Across the 12 months ending September 2026, Vodafone’s share of searches among mobile networks in the United Kingdom moved from 22.1% to 11.9%, and its estimated monthly branded searches moved from 1.2M to 550K. ## Top mobile networks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vodafone appeared in all five answers. iD Mobile was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vodafone was listed before iD Mobile in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vodafone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | EE | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Three | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | O2 | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | SMARTY | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lebara | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | iD Mobile | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | giffgaff | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Lyca Mobile | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | VOXI | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Tesco Mobile | 11th | 2 of 3 | 1 of 2 | 3 of 5 | | Sky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mobile networks - Asked ChatGPT "Which mobile network should I use in the UK?": 1. EE, 2. Vodafone, 3. O2, 4. Three, 5. VOXI, 6. Tesco Mobile, 7. giffgaff - Asked ChatGPT "What are the best mobile networks and SIM-only providers in the UK?": 1. EE, 2. Vodafone, 3. O2, 4. Three, 5. giffgaff, 6. SMARTY, 7. Lebara, 8. VOXI, 9. iD Mobile, 10. Tesco Mobile - Asked ChatGPT "What's the best SIM-only deal in the UK for lots of data?": 1. Lyca Mobile, 2. iD Mobile, 3. SMARTY, 4. Three, 5. Vodafone - Searched Google, AI Overview "sim only deals": 1. Lebara, 2. Vodafone, 3. EE - Searched Google, AI Overview "best mobile network": 1. EE, 2. Three, 3. Vodafone, 4. O2, 5. SMARTY, 6. iD Mobile, 7. giffgaff, 8. Tesco Mobile, 9. Lebara Not named in any answer: Sky. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom mobile networks in September 2026? - In September 2026, Sky overtook iD Mobile to rank 6th among mobile networks in the United Kingdom, with 8% of the searches. - In September 2026, Vodafone lost share of searches among mobile networks in the United Kingdom, from 13% to 11.9%. - In September 2026, iD Mobile lost share of searches among mobile networks in the United Kingdom, from 7.1% to 6.5%. ## Month by month | Month | iD Mobile estimated searches | iD Mobile Share of Search | iD Mobile rank | Vodafone estimated searches | Vodafone Share of Search | Vodafone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 5.4% | 6 | 1.2M | 22.1% | 1 | | Nov 2025 | 368K | 6.8% | 6 | 673K | 12.5% | 5 | | Dec 2025 | 246K | 5.7% | 6 | 550K | 12.8% | 4 | | Jan 2026 | 301K | 6.7% | 6 | 550K | 12.3% | 4 | | Feb 2026 | 246K | 6.3% | 6 | 450K | 11.5% | 4 | | Mar 2026 | 301K | 7.3% | 6 | 550K | 13.3% | 3 | | Apr 2026 | 246K | 6.2% | 6 | 550K | 14% | 3 | | May 2026 | 246K | 6.3% | 6 | 550K | 14.1% | 4 | | Jun 2026 | 246K | 6.4% | 6 | 550K | 14.4% | 3 | | Jul 2026 | 246K | 6.5% | 6 | 550K | 14.5% | 3 | | Aug 2026 | 301K | 7.1% | 6 | 550K | 13% | 4 | | Sep 2026 | 301K | 6.5% | 7 | 550K | 11.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using iD Mobile’s and Vodafone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iD Mobile**: Measured on the search term “id mobile”. - **Vodafone**: Measured on the search term “vodafone”. - [iD Mobile profile](/demand/uk/brands/id-mobile) - [Vodafone profile](/demand/uk/brands/vodafone-uk) - [All mobile networks in the United Kingdom](/demand/uk/categories/uk-mobile-networks): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is iD Mobile or Vodafone more popular in search? In September 2026, Vodafone had more branded searches than iD Mobile among mobile networks in the United Kingdom. Vodafone had about 550,000 branded searches, while iD Mobile had 301,000. Vodafone made up 11.9% of all mobile network searches we track, and iD Mobile accounted for 6.5%. ## Cite this page Brandwave. "iD Mobile vs Vodafone: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/id-mobile-vs-vodafone-uk This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/id-mobile-vs-vodafone-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.