--- title: "iCandy vs Nuna: Which is searched more in the United Kingdom?" description: "Is iCandy or Nuna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and pushchair brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/icandy-vs-nuna" publisher: "Brandwave" --- # iCandy vs Nuna: Which is searched more in the United Kingdom? Is iCandy or Nuna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pram and pushchair brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iCandy and Nuna - **Competitive set**: Pram and pushchair brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **iCandy Share of Search**: 22.3% - **Nuna Share of Search**: 7.9% ## Is iCandy or Nuna more popular in search? - In September 2026, iCandy had more branded searches than Nuna among pram and pushchair brands in the United Kingdom. iCandy had about 34,300 branded searches, while Nuna had 12,100. iCandy made up 22.3% of all pram and pushchair brand searches we track, and Nuna accounted for 7.9%. - iCandy was ahead of Nuna in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, iCandy’s share of searches among pram and pushchair brands in the United Kingdom moved from 22.6% to 22.3%, and its estimated monthly branded searches moved from 37K to 34.3K. - Across the 12 months ending September 2026, Nuna’s share of searches among pram and pushchair brands in the United Kingdom moved from 7.4% to 7.9%, and its estimated monthly branded searches held steady at 12.1K. ## Top pram and pushchair brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, iCandy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nuna was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. iCandy was listed before Nuna in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bugaboo | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | iCandy | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Nuna | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Joie | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Silver Cross | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Joolz | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ickle Bubba | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Cybex | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mamas & Papas | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Venicci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Babyzen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | UPPAbaby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pram and pushchair brands - Asked ChatGPT "What's the best pram for a newborn in the UK?": 1. Bugaboo, 2. Nuna, 3. Silver Cross - Asked ChatGPT "Which pushchair is best for city living?": 1. Joolz, 2. Bugaboo, 3. Cybex - Asked ChatGPT "What's the best travel system pram?": 1. iCandy, 2. Bugaboo, 3. Nuna, 4. Silver Cross, 5. Joie - Searched Google, AI Overview "prams": 1. Joie, 2. Ickle Bubba, 3. iCandy, 4. Silver Cross, 5. Mamas & Papas - Searched Google, AI Overview "pushchairs": 1. Joie Not named in any answer: Venicci, Babyzen and UPPAbaby. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom pram and pushchair brands in September 2026? - In September 2026, iCandy gained share of searches among pram and pushchair brands in the United Kingdom, from 20.3% to 22.3%. - In September 2026, Nuna lost share of searches among pram and pushchair brands in the United Kingdom, from 9.3% to 7.9%. ## Month by month | Month | iCandy estimated searches | iCandy Share of Search | iCandy rank | Nuna estimated searches | Nuna Share of Search | Nuna rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 37K | 22.6% | 1 | 12.1K | 7.4% | 6 | | Nov 2025 | 34.3K | 20.7% | 1 | 12.1K | 7.3% | 6 | | Dec 2025 | 30.2K | 23.5% | 1 | 9.9K | 7.7% | 6 | | Jan 2026 | 41.9K | 22.5% | 1 | 12.1K | 6.5% | 6 | | Feb 2026 | 34.3K | 22.9% | 1 | 9.9K | 6.6% | 6 | | Mar 2026 | 34.3K | 20.7% | 1 | 12.1K | 7.3% | 6 | | Apr 2026 | 34.3K | 21.4% | 1 | 14.8K | 9.2% | 5 | | May 2026 | 34.3K | 22.2% | 1 | 12.1K | 7.8% | 6 | | Jun 2026 | 28K | 18.8% | 1 | 12.1K | 8.1% | 6 | | Jul 2026 | 28K | 18.4% | 1 | 14.8K | 9.7% | 5 | | Aug 2026 | 32.1K | 20.3% | 1 | 14.8K | 9.3% | 6 | | Sep 2026 | 34.3K | 22.3% | 1 | 12.1K | 7.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using iCandy’s and Nuna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iCandy**: Measured on the search terms “icandy” and “icandy pram”, summed into one figure. - **Nuna**: Measured on the search term “nuna pram”. - [iCandy profile](/demand/uk/brands/icandy) - [Nuna profile](/demand/uk/brands/nuna) - [All pram and pushchair brands in the United Kingdom](/demand/uk/categories/uk-pram-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is iCandy or Nuna more popular in search? In September 2026, iCandy had more branded searches than Nuna among pram and pushchair brands in the United Kingdom. iCandy had about 34,300 branded searches, while Nuna had 12,100. iCandy made up 22.3% of all pram and pushchair brand searches we track, and Nuna accounted for 7.9%. ## Cite this page Brandwave. "iCandy vs Nuna: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/icandy-vs-nuna This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/icandy-vs-nuna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.