--- title: "Hypnos vs Silentnight: Which is searched more in the United Kingdom?" description: "Is Hypnos or Silentnight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hypnos-beds-vs-silentnight" publisher: "Brandwave" --- # Hypnos vs Silentnight: Which is searched more in the United Kingdom? Is Hypnos or Silentnight more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mattress brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hypnos and Silentnight - **Competitive set**: Mattress brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Hypnos Share of Search**: 7.5% - **Silentnight Share of Search**: 7.7% ## Is Hypnos or Silentnight more popular in search? - In September 2026, Hypnos and Silentnight were level in searches among mattress brands in the United Kingdom, with an estimated 17.7K versus 18.1K branded searches, at 7.5% and 7.7% of the total. - The lead changed hands 2 times in the 12 months ending September 2026: Hypnos took it in February 2026, Silentnight took it in July 2026. - Across the 12 months ending September 2026, Hypnos’ share of searches among mattress brands in the United Kingdom moved from 7.1% to 7.5%, and its estimated monthly branded searches moved from 18.4K to 17.7K. - Across the 12 months ending September 2026, Silentnight’s share of searches among mattress brands in the United Kingdom moved from 8.5% to 7.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hypnos and Silentnight were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hypnos and Silentnight were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simba | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Emma Sleep | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Tempur | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Silentnight | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Hypnos | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Otty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Dormeo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eve Sleep | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about mattress brands - Asked ChatGPT "Which mattress brand should I buy in the UK?": 1. Emma Sleep, 2. Simba, 3. Silentnight, 4. Hypnos, 5. Tempur - Asked ChatGPT "What are the best mattress brands in the UK?": 1. Simba, 2. Tempur, 3. Emma Sleep, 4. Hypnos, 5. Silentnight - Asked ChatGPT "What's the best mattress in a box in the UK?": 1. Simba - Searched Google, AI Overview "mattress": named none of the brands we track Not named in any answer: Otty, Dormeo and Eve Sleep. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom mattress brands in September 2026? - Hypnos’ share of searches among mattress brands in the United Kingdom has gained ground for 3 months in a row, from 6.6% to 7.5% in September 2026. - Estimated monthly branded searches for Silentnight in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Hypnos estimated searches | Hypnos Share of Search | Hypnos rank | Silentnight estimated searches | Silentnight Share of Search | Silentnight rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.4K | 7.1% | 4 | 22.2K | 8.5% | 3 | | Nov 2025 | 18.4K | 5.1% | 4 | 49.5K | 13.8% | 3 | | Dec 2025 | 17.2K | 5.5% | 4 | 90.5K | 29.1% | 2 | | Jan 2026 | 18.4K | 6.5% | 4 | 22.2K | 7.8% | 3 | | Feb 2026 | 15K | 7% | 3 | 14.8K | 6.9% | 4 | | Mar 2026 | 15.7K | 6.8% | 3 | 14.8K | 6.4% | 4 | | Apr 2026 | 15K | 6.7% | 3 | 12.1K | 5.4% | 4 | | May 2026 | 15K | 7.3% | 3 | 12.1K | 5.9% | 4 | | Jun 2026 | 12.3K | 6.6% | 3 | 12.1K | 6.5% | 4 | | Jul 2026 | 12.8K | 6.6% | 4 | 18.1K | 9.4% | 3 | | Aug 2026 | 17.7K | 7.1% | 4 | 18.1K | 7.3% | 3 | | Sep 2026 | 17.7K | 7.5% | 4 | 18.1K | 7.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Hypnos’ and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hypnos**: Measured on the search terms “hypnos beds” and “hypnos mattress”, summed into one figure. - **Silentnight**: Measured on the search term “silentnight”. - [Hypnos profile](/demand/uk/brands/hypnos-beds) - [Silentnight profile](/demand/uk/brands/silentnight) - [All mattress brands in the United Kingdom](/demand/uk/categories/uk-mattress-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hypnos or Silentnight more popular in search? In September 2026, Hypnos and Silentnight were level in searches among mattress brands in the United Kingdom, with an estimated 17.7K versus 18.1K branded searches, at 7.5% and 7.7% of the total. ## Cite this page Brandwave. "Hypnos vs Silentnight: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hypnos-beds-vs-silentnight This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hypnos-beds-vs-silentnight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.