---
title: "Hyperoptic vs Vodafone: Which is searched more in the United Kingdom?"
description: "Is Hyperoptic or Vodafone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Broadband providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/compare/hyperoptic-vs-vodafone-uk"
publisher: "Brandwave"
---

# Hyperoptic vs Vodafone: Which is searched more in the United Kingdom?

Is Hyperoptic or Vodafone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Broadband providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hyperoptic and Vodafone
- **Competitive set**: Broadband providers
- **Market**: United Kingdom
- **Month measured**: Sep 2026
- **Hyperoptic Share of Search**: 5.5%
- **Vodafone Share of Search**: 3.7%

## Is Hyperoptic or Vodafone more popular in search?

- In September 2026, Hyperoptic had more branded searches than Vodafone among broadband providers in the United Kingdom. Hyperoptic had about 135,000 branded searches, while Vodafone had 90,500. Hyperoptic made up 5.5% of all broadband provider searches we track, and Vodafone accounted for 3.7%.
- The lead changed hands once in the 12 months ending September 2026: Hyperoptic took it in December 2025.
- Across the 12 months ending September 2026, Hyperoptic’s share of searches among broadband providers in the United Kingdom moved from 3.7% to 5.5%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, Vodafone’s share of searches among broadband providers in the United Kingdom moved from 6.7% to 3.7%, and its estimated monthly branded searches moved from 201K to 90.5K.

## How did search popularity change for United Kingdom broadband providers in September 2026?

- In September 2026, Hyperoptic overtook Sky and BT to rank 4th among broadband providers in the United Kingdom, with 5.5% of the searches.
- Estimated monthly branded searches for Vodafone in the United Kingdom fell 55% over 12 measured months, from 201K to 90.5K in September 2026.

## Month by month

| Month | Hyperoptic estimated searches | Hyperoptic Share of Search | Hyperoptic rank | Vodafone estimated searches | Vodafone Share of Search | Vodafone rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 3.7% | 9 | 201K | 6.7% | 3 |
| Nov 2025 | 90.5K | 3.6% | 8 | 90.5K | 3.6% | 9 |
| Dec 2025 | 74K | 3.3% | 8 | 60.5K | 2.7% | 9 |
| Jan 2026 | 110K | 4.4% | 7 | 74K | 2.9% | 9 |
| Feb 2026 | 90.5K | 3.8% | 8 | 74K | 3.1% | 9 |
| Mar 2026 | 110K | 3.9% | 7 | 90.5K | 3.2% | 9 |
| Apr 2026 | 90.5K | 3.7% | 8 | 74K | 3.1% | 10 |
| May 2026 | 110K | 4.7% | 6 | 74K | 3.2% | 9 |
| Jun 2026 | 110K | 4.6% | 6 | 74K | 3.1% | 9 |
| Jul 2026 | 110K | 4.7% | 6 | 74K | 3.2% | 9 |
| Aug 2026 | 110K | 4.7% | 6 | 90.5K | 3.8% | 9 |
| Sep 2026 | 135K | 5.5% | 4 | 90.5K | 3.7% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hyperoptic’s and Vodafone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hyperoptic**: Measured on the search term “hyperoptic”.
- **Vodafone**: Measured on the search term “vodafone broadband”.

- [Hyperoptic profile](/demand/uk/brands/hyperoptic)
- [Vodafone profile](/demand/uk/brands/vodafone-uk)
- [All broadband providers in the United Kingdom](/demand/uk/categories/uk-broadband-providers): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Hyperoptic or Vodafone more popular in search?

In September 2026, Hyperoptic had more branded searches than Vodafone among broadband providers in the United Kingdom. Hyperoptic had about 135,000 branded searches, while Vodafone had 90,500. Hyperoptic made up 5.5% of all broadband provider searches we track, and Vodafone accounted for 3.7%.

## Cite this page

Brandwave. "Hyperoptic vs Vodafone: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hyperoptic-vs-vodafone-uk

This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hyperoptic-vs-vodafone-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.