--- title: "Hunter vs R.M. Williams: Which is searched more in the United Kingdom?" description: "Is Hunter or R.M. Williams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hunter-vs-rm-williams" publisher: "Brandwave" --- # Hunter vs R.M. Williams: Which is searched more in the United Kingdom? Is Hunter or R.M. Williams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hunter and R.M. Williams - **Competitive set**: Boot brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Hunter Share of Search**: 6.3% - **R.M. Williams Share of Search**: 4.2% ## Is Hunter or R.M. Williams more popular in search? - In September 2026, Hunter had more branded searches than R.M. Williams among boot brands in the United Kingdom. Hunter had about 33,100 branded searches, while R.M. Williams had 22,200. Hunter made up 6.3% of all boot brand searches we track, and R.M. Williams accounted for 4.2%. - The lead changed hands once in the 12 months ending September 2026: Hunter took it in September 2026. - Across the 12 months ending September 2026, Hunter’s share of searches among boot brands in the United Kingdom moved from 3.7% to 6.3%, and its estimated monthly branded searches moved from 27.1K to 33.1K. - Across the 12 months ending September 2026, R.M. Williams’ share of searches among boot brands in the United Kingdom moved from 3.7% to 4.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, R.M. Williams was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hunter did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Dr. Martens | 1 of 3 | 1 of 1 | 2 of 4 | | UGG | 0 of 3 | 0 of 1 | 0 of 4 | | Timberland | 1 of 3 | 0 of 1 | 1 of 4 | | Hunter | 0 of 3 | 0 of 1 | 0 of 4 | | Blundstone | 1 of 3 | 0 of 1 | 1 of 4 | | R.M. Williams | 2 of 3 | 0 of 1 | 2 of 4 | | Red Wing | 1 of 3 | 0 of 1 | 1 of 4 | | Grenson | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about boot brands - Asked ChatGPT "What are the best boot brands in the UK?": 1. R.M. Williams, 2. Grenson, 3. Red Wing, 4. Dr. Martens, 5. Blundstone, 6. Timberland - Asked ChatGPT "Which Chelsea boots last the longest?": 1. R.M. Williams - Asked ChatGPT "What are good waterproof boots for walking in the UK?": named none of the brands we track - Searched Google, AI Overview "boots for women": 1. Dr. Martens Not named in any answer: UGG and Hunter. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom boot brands in September 2026? - In September 2026, Hunter overtook R.M. Williams and Blundstone to rank 4th among boot brands in the United Kingdom, with 6.3% of the searches. - In September 2026, R.M. Williams lost share of searches among boot brands in the United Kingdom, from 5% to 4.2%. ## Month by month | Month | Hunter estimated searches | Hunter Share of Search | Hunter rank | R.M. Williams estimated searches | R.M. Williams Share of Search | R.M. Williams rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 3.7% | 5 | 27.1K | 3.7% | 6 | | Nov 2025 | 33.1K | 3.1% | 6 | 40.5K | 3.8% | 5 | | Dec 2025 | 27.1K | 3.1% | 6 | 40.5K | 4.6% | 5 | | Jan 2026 | 22.2K | 3.4% | 5 | 22.2K | 3.4% | 6 | | Feb 2026 | 14.8K | 3.8% | 6 | 22.2K | 5.8% | 5 | | Mar 2026 | 9.9K | 2.9% | 7 | 22.2K | 6.5% | 4 | | Apr 2026 | 6.6K | 2.5% | 7 | 18.1K | 6.8% | 3 | | May 2026 | 5.4K | 2.1% | 7 | 18.1K | 7% | 3 | | Jun 2026 | 5.4K | 2.4% | 7 | 22.2K | 10% | 3 | | Jul 2026 | 6.6K | 2.6% | 6 | 18.1K | 7.2% | 3 | | Aug 2026 | 14.8K | 4.1% | 6 | 18.1K | 5% | 4 | | Sep 2026 | 33.1K | 6.3% | 4 | 22.2K | 4.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Hunter’s and R.M. Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hunter**: Measured on the search term “hunter boots”. - **R.M. Williams**: Measured on the search term “r.m. williams”. - [Hunter profile](/demand/uk/brands/hunter) - [R.M. Williams profile](/demand/uk/brands/rm-williams) - [All boot brands in the United Kingdom](/demand/uk/categories/uk-boot-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hunter or R.M. Williams more popular in search? In September 2026, Hunter had more branded searches than R.M. Williams among boot brands in the United Kingdom. Hunter had about 33,100 branded searches, while R.M. Williams had 22,200. Hunter made up 6.3% of all boot brand searches we track, and R.M. Williams accounted for 4.2%. ## Cite this page Brandwave. "Hunter vs R.M. Williams: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hunter-vs-rm-williams This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hunter-vs-rm-williams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.