--- title: "Huawei vs Polar: Which is searched more in the United Kingdom?" description: "Is Huawei or Polar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/huawei-vs-polar" publisher: "Brandwave" --- # Huawei vs Polar: Which is searched more in the United Kingdom? Is Huawei or Polar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartwatch brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Huawei and Polar - **Competitive set**: Smartwatch brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Huawei Share of Search**: 2% - **Polar Share of Search**: 0.26% ## Is Huawei or Polar more popular in search? - In September 2026, Huawei had more branded searches than Polar among smartwatch brands in the United Kingdom. Huawei had about 18,100 branded searches, while Polar had 2,400. Huawei made up 2% of all smartwatch brand searches we track, and Polar accounted for 0.26%. - Huawei was ahead of Polar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Huawei’s share of searches among smartwatch brands in the United Kingdom moved from 2.4% to 2%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Polar’s share of searches among smartwatch brands in the United Kingdom moved from 0.32% to 0.26%, and its estimated monthly branded searches moved from 2.9K to 2.4K. ## Top smartwatch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Huawei was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Polar did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple Watch | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Fitbit | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Amazfit | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Samsung Galaxy Watch | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Huawei | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Google Pixel | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | WHOOP | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COROS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Polar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartwatch brands - Asked ChatGPT "Which smartwatch should I buy in the UK?": 1. Apple Watch, 2. Garmin, 3. Google Pixel, 4. Amazfit, 5. Fitbit - Asked ChatGPT "What are the best smartwatch brands?": 1. Garmin, 2. Huawei, 3. Amazfit, 4. Fitbit, 5. Apple Watch, 6. Google Pixel - Asked ChatGPT "What is the best fitness tracker?": 1. Garmin, 2. Fitbit - Searched Google, AI Overview "smart watch": 1. Samsung Galaxy Watch, 2. Apple Watch, 3. Garmin - Searched Google, AI Overview "fitness tracker": 1. Fitbit Not named in any answer: WHOOP, COROS and Polar. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom smartwatch brands in September 2026? - Estimated monthly branded searches for Huawei in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for Polar in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Month by month | Month | Huawei estimated searches | Huawei Share of Search | Huawei rank | Polar estimated searches | Polar Share of Search | Polar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 2.4% | 7 | 2.9K | 0.32% | 10 | | Nov 2025 | 22.2K | 1.8% | 7 | 3.6K | 0.29% | 10 | | Dec 2025 | 22.2K | 1.8% | 7 | 2.9K | 0.24% | 10 | | Jan 2026 | 18.1K | 1.8% | 8 | 3.6K | 0.37% | 10 | | Feb 2026 | 14.8K | 1.9% | 8 | 2.9K | 0.37% | 10 | | Mar 2026 | 14.8K | 1.9% | 8 | 2.9K | 0.37% | 10 | | Apr 2026 | 14.8K | 1.8% | 8 | 2.9K | 0.35% | 10 | | May 2026 | 18.1K | 2% | 8 | 2.9K | 0.33% | 10 | | Jun 2026 | 18.1K | 2.1% | 8 | 2.4K | 0.28% | 10 | | Jul 2026 | 14.8K | 2% | 8 | 2.4K | 0.32% | 10 | | Aug 2026 | 18.1K | 2.1% | 8 | 2.9K | 0.33% | 10 | | Sep 2026 | 18.1K | 2% | 8 | 2.4K | 0.26% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Huawei’s and Polar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Huawei**: Measured on the search term “huawei watch”. - **Polar**: Measured on the search term “polar watch”. - [Huawei profile](/demand/uk/brands/huawei) - [Polar profile](/demand/uk/brands/polar) - [All smartwatch brands in the United Kingdom](/demand/uk/categories/uk-smartwatch-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Huawei or Polar more popular in search? In September 2026, Huawei had more branded searches than Polar among smartwatch brands in the United Kingdom. Huawei had about 18,100 branded searches, while Polar had 2,400. Huawei made up 2% of all smartwatch brand searches we track, and Polar accounted for 0.26%. ## Cite this page Brandwave. "Huawei vs Polar: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/huawei-vs-polar This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/huawei-vs-polar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.