--- title: "HSS Hire vs Sunbelt Rentals: Which is searched more in United Kingdom?" description: "Which is more popular in search, HSS Hire or Sunbelt Rentals? Compare estimated monthly branded-search demand and Share of Search inside the Equipment hire brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hss-hire-vs-sunbelt-rentals" publisher: "Brandwave" --- # HSS Hire vs Sunbelt Rentals: Which is searched more in United Kingdom? Which is more popular in search, HSS Hire or Sunbelt Rentals? Compare estimated monthly branded-search demand and Share of Search inside the Equipment hire brands set in United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HSS Hire and Sunbelt Rentals - **Competitive set**: Equipment hire brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **HSS Hire Share of Search**: 36.1% - **Sunbelt Rentals Share of Search**: 19.7% ## Which is more popular in search, HSS Hire or Sunbelt Rentals? - In September 2026, HSS Hire had more branded searches than Sunbelt Rentals among equipment hire brands in United Kingdom. HSS Hire was estimated to have 33.1K branded searches compared to Sunbelt Rentals’ 18.1K, and held a 36.1% Share of Search versus Sunbelt Rentals’ 19.7%. - HSS Hire was ahead of Sunbelt Rentals in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HSS Hire’s estimated Share of Search among equipment hire brands in United Kingdom moved from 42.3% to 36.1%, and its estimated monthly branded searches moved from 49.5K to 33.1K. - Across the 12 months ending September 2026, Sunbelt Rentals’ estimated Share of Search among equipment hire brands in United Kingdom moved from 15.5% to 19.7%, and its estimated monthly branded searches held steady at 18.1K. ## How did search popularity change for United Kingdom equipment hire brands in September 2026? - In September 2026, Sunbelt Rentals gained estimated Share of Search among equipment hire brands in United Kingdom, from 16.7% to 19.7%. - In September 2026, HSS Hire lost estimated Share of Search among equipment hire brands in United Kingdom, from 37.4% to 36.1%. ## Month by month | Month | HSS Hire estimated searches | HSS Hire Share of Search | HSS Hire rank | Sunbelt Rentals estimated searches | Sunbelt Rentals Share of Search | Sunbelt Rentals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 42.3% | 1 | 18.1K | 15.5% | 3 | | Nov 2025 | 40.5K | 37.5% | 2 | 18.1K | 16.7% | 3 | | Dec 2025 | 27.1K | 37.5% | 2 | 12.1K | 16.7% | 3 | | Jan 2026 | 33.1K | 36.1% | 2 | 18.1K | 19.7% | 3 | | Feb 2026 | 33.1K | 36.1% | 2 | 18.1K | 19.7% | 3 | | Mar 2026 | 40.5K | 36.1% | 2 | 22.2K | 19.8% | 3 | | Apr 2026 | 40.5K | 40.9% | 1 | 18.1K | 18.3% | 3 | | May 2026 | 40.5K | 42.3% | 1 | 14.8K | 15.4% | 3 | | Jun 2026 | 49.5K | 42.3% | 1 | 18.1K | 15.5% | 3 | | Jul 2026 | 40.5K | 40.9% | 1 | 18.1K | 18.3% | 3 | | Aug 2026 | 33.1K | 37.4% | 2 | 14.8K | 16.7% | 3 | | Sep 2026 | 33.1K | 36.1% | 2 | 18.1K | 19.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using HSS Hire’s and Sunbelt Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HSS Hire**: Measured on the search term “hss hire”. - **Sunbelt Rentals**: Measured on the search term “sunbelt rentals”. - [HSS Hire profile](/demand/uk/brands/hss-hire) - [Sunbelt Rentals profile](/demand/uk/brands/sunbelt-rentals) - [All equipment hire brands in United Kingdom](/demand/uk/categories/uk-equipment-hire-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, HSS Hire or Sunbelt Rentals? In September 2026, HSS Hire had more branded searches than Sunbelt Rentals among equipment hire brands in United Kingdom. HSS Hire was estimated to have 33.1K branded searches compared to Sunbelt Rentals’ 18.1K, and held a 36.1% Share of Search versus Sunbelt Rentals’ 19.7%. ## Cite this page Brandwave. "HSS Hire vs Sunbelt Rentals: Which is searched more in United Kingdom?". https://gobrandwave.com/demand/uk/compare/hss-hire-vs-sunbelt-rentals This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hss-hire-vs-sunbelt-rentals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.