--- title: "HP vs Samsung: Which is searched more in the United Kingdom?" description: "Is HP or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hp-vs-samsung" publisher: "Brandwave" --- # HP vs Samsung: Which is searched more in the United Kingdom? Is HP or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HP and Samsung - **Competitive set**: Laptop brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **HP Share of Search**: 14.9% - **Samsung Share of Search**: 4.5% ## Is HP or Samsung more popular in search? - In September 2026, HP had more branded searches than Samsung among laptop brands in the United Kingdom. HP had about 60,500 branded searches, while Samsung had 18,100. HP made up 14.9% of all laptop brand searches we track, and Samsung accounted for 4.5%. - HP was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United Kingdom moved from 15.3% to 14.9%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Samsung’s share of searches among laptop brands in the United Kingdom moved from 4.6% to 4.5%, and its estimated monthly branded searches held steady at 18.1K. ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HP was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Samsung did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple MacBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HP | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Acer | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ASUS | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dell | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Surface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huawei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MSI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Razer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "Which laptop should I buy in the UK?": 1. Apple MacBook, 2. ASUS, 3. Lenovo, 4. HP, 5. Acer - Asked ChatGPT "What are the best laptop brands?": 1. Lenovo, 2. ASUS, 3. Dell, 4. HP, 5. Acer, 6. Apple MacBook - Asked ChatGPT "What is the best laptop for students?": 1. Apple MacBook, 2. Lenovo, 3. Acer - Searched Google, AI Overview "laptop": 1. Acer, 2. HP, 3. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. HP, 3. Dell, 4. Lenovo Not named in any answer: Samsung, Microsoft Surface, Huawei, MSI and Razer. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom laptop brands in September 2026? - In September 2026, HP gained share of searches among laptop brands in the United Kingdom, from 12.2% to 14.9%. ## Month by month | Month | HP estimated searches | HP Share of Search | HP rank | Samsung estimated searches | Samsung Share of Search | Samsung rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 15.3% | 2 | 18.1K | 4.6% | 6 | | Nov 2025 | 74K | 17.4% | 2 | 18.1K | 4.3% | 6 | | Dec 2025 | 60.5K | 18.6% | 2 | 14.8K | 4.5% | 6 | | Jan 2026 | 49.5K | 15.6% | 2 | 14.8K | 4.7% | 6 | | Feb 2026 | 49.5K | 16.3% | 2 | 14.8K | 4.9% | 6 | | Mar 2026 | 49.5K | 11.6% | 2 | 14.8K | 3.5% | 6 | | Apr 2026 | 40.5K | 14.7% | 2 | 12.1K | 4.4% | 6 | | May 2026 | 33.1K | 13.7% | 2 | 12.1K | 5% | 6 | | Jun 2026 | 33.1K | 13.4% | 2 | 12.1K | 4.9% | 6 | | Jul 2026 | 33.1K | 13.9% | 2 | 9.9K | 4.2% | 6 | | Aug 2026 | 40.5K | 12.2% | 2 | 14.8K | 4.5% | 6 | | Sep 2026 | 60.5K | 14.9% | 2 | 18.1K | 4.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using HP’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HP**: Measured on the search term “hp laptop”. - **Samsung**: Measured on the search term “samsung laptop”. - [HP profile](/demand/uk/brands/hp) - [Samsung profile](/demand/uk/brands/samsung) - [All laptop brands in the United Kingdom](/demand/uk/categories/uk-laptop-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HP or Samsung more popular in search? In September 2026, HP had more branded searches than Samsung among laptop brands in the United Kingdom. HP had about 60,500 branded searches, while Samsung had 18,100. HP made up 14.9% of all laptop brand searches we track, and Samsung accounted for 4.5%. ## Cite this page Brandwave. "HP vs Samsung: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hp-vs-samsung This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hp-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.