--- title: "HP vs Apple MacBook: Which is searched more in the United Kingdom?" description: "Is HP or Apple MacBook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hp-vs-macbook" publisher: "Brandwave" --- # HP vs Apple MacBook: Which is searched more in the United Kingdom? Is HP or Apple MacBook more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Laptop brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HP and Apple MacBook - **Competitive set**: Laptop brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **HP Share of Search**: 14.9% - **Apple MacBook Share of Search**: 49.5% ## Is HP or Apple MacBook more popular in search? - In September 2026, Apple MacBook had more branded searches than HP among laptop brands in the United Kingdom. Apple MacBook had about 201,000 branded searches, while HP had 60,500. Apple MacBook made up 49.5% of all laptop brand searches we track, and HP accounted for 14.9%. - Apple MacBook was ahead of HP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United Kingdom moved from 15.3% to 14.9%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in the United Kingdom moved from 41.6% to 49.5%, and its estimated monthly branded searches moved from 165K to 201K. ## Top laptop brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Apple MacBook appeared in all five answers. HP was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Apple MacBook was listed before HP in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple MacBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lenovo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HP | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Acer | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ASUS | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Dell | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Microsoft Surface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huawei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MSI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Razer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about laptop brands - Asked ChatGPT "Which laptop should I buy in the UK?": 1. Apple MacBook, 2. ASUS, 3. Lenovo, 4. HP, 5. Acer - Asked ChatGPT "What are the best laptop brands?": 1. Lenovo, 2. ASUS, 3. Dell, 4. HP, 5. Acer, 6. Apple MacBook - Asked ChatGPT "What is the best laptop for students?": 1. Apple MacBook, 2. Lenovo, 3. Acer - Searched Google, AI Overview "laptop": 1. Acer, 2. HP, 3. Apple MacBook - Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. HP, 3. Dell, 4. Lenovo Not named in any answer: Samsung, Microsoft Surface, Huawei, MSI and Razer. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom laptop brands in September 2026? - In September 2026, HP gained share of searches among laptop brands in the United Kingdom, from 12.2% to 14.9%. - Estimated monthly branded searches for Apple MacBook in the United Kingdom rose 21.8% over 12 measured months, from 165K to 201K in September 2026. ## Month by month | Month | HP estimated searches | HP Share of Search | HP rank | Apple MacBook estimated searches | Apple MacBook Share of Search | Apple MacBook rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 15.3% | 2 | 165K | 41.6% | 1 | | Nov 2025 | 74K | 17.4% | 2 | 165K | 38.9% | 1 | | Dec 2025 | 60.5K | 18.6% | 2 | 135K | 41.4% | 1 | | Jan 2026 | 49.5K | 15.6% | 2 | 135K | 42.5% | 1 | | Feb 2026 | 49.5K | 16.3% | 2 | 135K | 44.4% | 1 | | Mar 2026 | 49.5K | 11.6% | 2 | 246K | 57.8% | 1 | | Apr 2026 | 40.5K | 14.7% | 2 | 135K | 48.8% | 1 | | May 2026 | 33.1K | 13.7% | 2 | 110K | 45.5% | 1 | | Jun 2026 | 33.1K | 13.4% | 2 | 110K | 44.6% | 1 | | Jul 2026 | 33.1K | 13.9% | 2 | 110K | 46.3% | 1 | | Aug 2026 | 40.5K | 12.2% | 2 | 165K | 49.9% | 1 | | Sep 2026 | 60.5K | 14.9% | 2 | 201K | 49.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using HP’s and Apple MacBook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HP**: Measured on the search term “hp laptop”. - **Apple MacBook**: Measured on the search term “macbook”. - [HP profile](/demand/uk/brands/hp) - [Apple MacBook profile](/demand/uk/brands/macbook) - [All laptop brands in the United Kingdom](/demand/uk/categories/uk-laptop-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HP or Apple MacBook more popular in search? In September 2026, Apple MacBook had more branded searches than HP among laptop brands in the United Kingdom. Apple MacBook had about 201,000 branded searches, while HP had 60,500. Apple MacBook made up 49.5% of all laptop brand searches we track, and HP accounted for 14.9%. ## Cite this page Brandwave. "HP vs Apple MacBook: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hp-vs-macbook This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hp-vs-macbook. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.