--- title: "Howdens vs Wren Kitchens: Which is searched more in the United Kingdom?" description: "Is Howdens or Wren Kitchens more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/howdens-vs-wren-kitchens" publisher: "Brandwave" --- # Howdens vs Wren Kitchens: Which is searched more in the United Kingdom? Is Howdens or Wren Kitchens more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Howdens and Wren Kitchens - **Competitive set**: Kitchen retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Howdens Share of Search**: 39.3% - **Wren Kitchens Share of Search**: 21.5% ## Is Howdens or Wren Kitchens more popular in search? - In September 2026, Howdens had more branded searches than Wren Kitchens among kitchen retailers in the United Kingdom. Howdens had about 301,000 branded searches, while Wren Kitchens had 165,000. Howdens made up 39.3% of all kitchen retailer searches we track, and Wren Kitchens accounted for 21.5%. - Howdens was ahead of Wren Kitchens in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Howdens’ share of searches among kitchen retailers in the United Kingdom moved from 36.1% to 39.3%, and its estimated monthly branded searches held steady at 301K. - Across the 12 months ending September 2026, Wren Kitchens’ share of searches among kitchen retailers in the United Kingdom moved from 24.1% to 21.5%, and its estimated monthly branded searches moved from 201K to 165K. ## Top kitchen retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Howdens and Wren Kitchens showed up in all four answers. Wren Kitchens was listed before Howdens in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DIY Kitchens | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | IKEA | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Wren Kitchens | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Magnet | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Howdens | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Wickes | 6th | 3 of 3 | 0 of 1 | 3 of 4 | | B&Q | 7th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about kitchen retailers - Asked ChatGPT "Where should I buy a new kitchen in the UK?": 1. DIY Kitchens, 2. IKEA, 3. Magnet, 4. Wren Kitchens, 5. Wickes, 6. Howdens - Asked ChatGPT "What are the best kitchen retailers in the UK?": 1. Magnet, 2. DIY Kitchens, 3. IKEA, 4. Wren Kitchens, 5. Howdens, 6. Wickes, 7. B&Q - Asked ChatGPT "What's the best value fitted kitchen company in the UK?": 1. DIY Kitchens, 2. Wickes, 3. IKEA, 4. Howdens, 5. Wren Kitchens - Searched Google, AI Overview "kitchens": 1. Wren Kitchens, 2. DIY Kitchens, 3. Howdens, 4. Magnet, 5. B&Q, 6. IKEA Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom kitchen retailers in September 2026? - In September 2026, Howdens gained share of searches among kitchen retailers in the United Kingdom, from 32.9% to 39.3%. - In September 2026, Wren Kitchens lost share of searches among kitchen retailers in the United Kingdom, from 26.9% to 21.5%. ## Month by month | Month | Howdens estimated searches | Howdens Share of Search | Howdens rank | Wren Kitchens estimated searches | Wren Kitchens Share of Search | Wren Kitchens rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 36.1% | 1 | 201K | 24.1% | 2 | | Nov 2025 | 301K | 40.6% | 1 | 165K | 22.3% | 2 | | Dec 2025 | 246K | 37.6% | 1 | 165K | 25.2% | 2 | | Jan 2026 | 301K | 30.8% | 1 | 246K | 25.1% | 2 | | Feb 2026 | 301K | 36.1% | 1 | 201K | 24.1% | 2 | | Mar 2026 | 301K | 36.9% | 1 | 201K | 24.6% | 2 | | Apr 2026 | 246K | 31% | 1 | 246K | 31% | 2 | | May 2026 | 246K | 34.1% | 1 | 201K | 27.8% | 2 | | Jun 2026 | 246K | 35.2% | 1 | 165K | 23.6% | 2 | | Jul 2026 | 246K | 36.5% | 1 | 165K | 24.5% | 2 | | Aug 2026 | 246K | 32.9% | 1 | 201K | 26.9% | 2 | | Sep 2026 | 301K | 39.3% | 1 | 165K | 21.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Howdens’ and Wren Kitchens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Howdens**: Measured on the search term “howdens”. - **Wren Kitchens**: Measured on the search term “wren kitchens”. - [Howdens profile](/demand/uk/brands/howdens) - [Wren Kitchens profile](/demand/uk/brands/wren-kitchens) - [All kitchen retailers in the United Kingdom](/demand/uk/categories/uk-kitchen-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Howdens or Wren Kitchens more popular in search? In September 2026, Howdens had more branded searches than Wren Kitchens among kitchen retailers in the United Kingdom. Howdens had about 301,000 branded searches, while Wren Kitchens had 165,000. Howdens made up 39.3% of all kitchen retailer searches we track, and Wren Kitchens accounted for 21.5%. ## Cite this page Brandwave. "Howdens vs Wren Kitchens: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/howdens-vs-wren-kitchens This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/howdens-vs-wren-kitchens. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.