--- title: "Howdens vs Wickes: Which is searched more in the United Kingdom?" description: "Is Howdens or Wickes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/howdens-vs-wickes" publisher: "Brandwave" --- # Howdens vs Wickes: Which is searched more in the United Kingdom? Is Howdens or Wickes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Howdens and Wickes - **Competitive set**: Kitchen retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Howdens Share of Search**: 39.3% - **Wickes Share of Search**: 4.3% ## Is Howdens or Wickes more popular in search? - In September 2026, Howdens had more branded searches than Wickes among kitchen retailers in the United Kingdom. Howdens had about 301,000 branded searches, while Wickes had 33,100. Howdens made up 39.3% of all kitchen retailer searches we track, and Wickes accounted for 4.3%. - Howdens was ahead of Wickes in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Howdens’ share of searches among kitchen retailers in the United Kingdom moved from 36.1% to 39.3%, and its estimated monthly branded searches held steady at 301K. - Across the 12 months ending September 2026, Wickes’ share of searches among kitchen retailers in the United Kingdom moved from 4.9% to 4.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top kitchen retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Howdens appeared in all four answers. Wickes was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Howdens and Wickes were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DIY Kitchens | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | IKEA | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Wren Kitchens | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Magnet | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Howdens | 5th | 3 of 3 | 1 of 1 | 4 of 4 | | Wickes | 6th | 3 of 3 | 0 of 1 | 3 of 4 | | B&Q | 7th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about kitchen retailers - Asked ChatGPT "Where should I buy a new kitchen in the UK?": 1. DIY Kitchens, 2. IKEA, 3. Magnet, 4. Wren Kitchens, 5. Wickes, 6. Howdens - Asked ChatGPT "What are the best kitchen retailers in the UK?": 1. Magnet, 2. DIY Kitchens, 3. IKEA, 4. Wren Kitchens, 5. Howdens, 6. Wickes, 7. B&Q - Asked ChatGPT "What's the best value fitted kitchen company in the UK?": 1. DIY Kitchens, 2. Wickes, 3. IKEA, 4. Howdens, 5. Wren Kitchens - Searched Google, AI Overview "kitchens": 1. Wren Kitchens, 2. DIY Kitchens, 3. Howdens, 4. Magnet, 5. B&Q, 6. IKEA Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## How did search popularity change for United Kingdom kitchen retailers in September 2026? - In September 2026, Howdens gained share of searches among kitchen retailers in the United Kingdom, from 32.9% to 39.3%. - Estimated monthly branded searches for Wickes in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | Howdens estimated searches | Howdens Share of Search | Howdens rank | Wickes estimated searches | Wickes Share of Search | Wickes rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 36.1% | 1 | 40.5K | 4.9% | 6 | | Nov 2025 | 301K | 40.6% | 1 | 33.1K | 4.5% | 6 | | Dec 2025 | 246K | 37.6% | 1 | 33.1K | 5.1% | 6 | | Jan 2026 | 301K | 30.8% | 1 | 49.5K | 5.1% | 6 | | Feb 2026 | 301K | 36.1% | 1 | 40.5K | 4.9% | 6 | | Mar 2026 | 301K | 36.9% | 1 | 33.1K | 4.1% | 6 | | Apr 2026 | 246K | 31% | 1 | 33.1K | 4.2% | 6 | | May 2026 | 246K | 34.1% | 1 | 33.1K | 4.6% | 6 | | Jun 2026 | 246K | 35.2% | 1 | 33.1K | 4.7% | 6 | | Jul 2026 | 246K | 36.5% | 1 | 33.1K | 4.9% | 6 | | Aug 2026 | 246K | 32.9% | 1 | 33.1K | 4.4% | 6 | | Sep 2026 | 301K | 39.3% | 1 | 33.1K | 4.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Howdens’ and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Howdens**: Measured on the search term “howdens”. - **Wickes**: Measured on the search term “wickes kitchens”. - [Howdens profile](/demand/uk/brands/howdens) - [Wickes profile](/demand/uk/brands/wickes) - [All kitchen retailers in the United Kingdom](/demand/uk/categories/uk-kitchen-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Howdens or Wickes more popular in search? In September 2026, Howdens had more branded searches than Wickes among kitchen retailers in the United Kingdom. Howdens had about 301,000 branded searches, while Wickes had 33,100. Howdens made up 39.3% of all kitchen retailer searches we track, and Wickes accounted for 4.3%. ## Cite this page Brandwave. "Howdens vs Wickes: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/howdens-vs-wickes This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/howdens-vs-wickes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.