--- title: "Howdens vs Tapi: Which is searched more in the United Kingdom?" description: "Is Howdens or Tapi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flooring retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/howdens-vs-tapi" publisher: "Brandwave" --- # Howdens vs Tapi: Which is searched more in the United Kingdom? Is Howdens or Tapi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flooring retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Howdens and Tapi - **Competitive set**: Flooring retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Howdens Share of Search**: 2.4% - **Tapi Share of Search**: 62.5% ## Is Howdens or Tapi more popular in search? - In September 2026, Tapi had more branded searches than Howdens among flooring retailers in the United Kingdom. Tapi had about 113,000 branded searches, while Howdens had 4,400. Tapi made up 62.5% of all flooring retailer searches we track, and Howdens accounted for 2.4%. - Tapi was ahead of Howdens in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Howdens’ share of searches among flooring retailers in the United Kingdom moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Tapi’s share of searches among flooring retailers in the United Kingdom moved from 62.4% to 62.5%, and its estimated monthly branded searches moved from 132K to 113K. ## Top flooring retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Tapi was mentioned in two out of three: in two of the three ChatGPT answers. Howdens was mentioned in one out of three: in one of the three ChatGPT answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | | Tapi | 2 of 3 | 2 of 3 | | Flooring Superstore | 1 of 3 | 1 of 3 | | Direct Wood Flooring | 1 of 3 | 1 of 3 | | Walls and Floors | 0 of 3 | 0 of 3 | | B&Q | 0 of 3 | 0 of 3 | | Howdens | 1 of 3 | 1 of 3 | | Leader Floors | 0 of 3 | 0 of 3 | ## Every AI answer about flooring retailers - Asked ChatGPT "Where's the best place to buy flooring in the UK?": 1. Flooring Superstore, 2. Howdens, 3. Tapi - Asked ChatGPT "Which UK shop is best for buying carpet and having it fitted?": 1. Tapi - Asked ChatGPT "Where can I buy good quality engineered wood flooring online in the UK?": 1. Direct Wood Flooring Not named in any answer: Walls and Floors, B&Q and Leader Floors. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## How did search popularity change for United Kingdom flooring retailers in September 2026? - In September 2026, Tapi gained share of searches among flooring retailers in the United Kingdom, from 62% to 62.5%. - Estimated monthly branded searches for Howdens in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Howdens estimated searches | Howdens Share of Search | Howdens rank | Tapi estimated searches | Tapi Share of Search | Tapi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 2.5% | 6 | 132K | 62.4% | 1 | | Nov 2025 | 4.4K | 2.4% | 6 | 113K | 62% | 1 | | Dec 2025 | 2.9K | 2.3% | 6 | 75.3K | 58.5% | 1 | | Jan 2026 | 5.4K | 2.9% | 6 | 113K | 60.6% | 1 | | Feb 2026 | 4.4K | 2.7% | 6 | 96.2K | 58.6% | 1 | | Mar 2026 | 4.4K | 2.4% | 6 | 113K | 61.7% | 1 | | Apr 2026 | 3.6K | 2% | 6 | 113K | 63.4% | 1 | | May 2026 | 3.6K | 2.3% | 6 | 92.1K | 58.6% | 1 | | Jun 2026 | 3.6K | 2.4% | 6 | 92.1K | 61.6% | 1 | | Jul 2026 | 3.6K | 2.3% | 6 | 92.1K | 59.2% | 1 | | Aug 2026 | 4.4K | 2.4% | 6 | 113K | 62% | 1 | | Sep 2026 | 4.4K | 2.4% | 6 | 113K | 62.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Howdens’ and Tapi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Howdens**: Measured on the search term “howdens flooring”. - **Tapi**: Measured on the search terms “tapi” and “tapi carpets”, summed into one figure. - [Howdens profile](/demand/uk/brands/howdens) - [Tapi profile](/demand/uk/brands/tapi) - [All flooring retailers in the United Kingdom](/demand/uk/categories/uk-flooring-retailers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Howdens or Tapi more popular in search? In September 2026, Tapi had more branded searches than Howdens among flooring retailers in the United Kingdom. Tapi had about 113,000 branded searches, while Howdens had 4,400. Tapi made up 62.5% of all flooring retailer searches we track, and Howdens accounted for 2.4%. ## Cite this page Brandwave. "Howdens vs Tapi: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/howdens-vs-tapi This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/howdens-vs-tapi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.