--- title: "House of Fraser vs Selfridges: Which is searched more in the United Kingdom?" description: "Is House of Fraser or Selfridges more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/house-of-fraser-vs-selfridges" publisher: "Brandwave" --- # House of Fraser vs Selfridges: Which is searched more in the United Kingdom? Is House of Fraser or Selfridges more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Department stores set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: House of Fraser and Selfridges - **Competitive set**: Department stores - **Market**: United Kingdom - **Month measured**: Sep 2026 - **House of Fraser Share of Search**: 1.4% - **Selfridges Share of Search**: 8.6% ## Is House of Fraser or Selfridges more popular in search? - In September 2026, Selfridges had more branded searches than House of Fraser among department stores in the United Kingdom. Selfridges had about 1 million branded searches, while House of Fraser had 165,000. Selfridges made up 8.6% of all department store searches we track, and House of Fraser accounted for 1.4%. - Selfridges was ahead of House of Fraser in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, House of Fraser’s share of searches among department stores in the United Kingdom moved from 2.7% to 1.4%, and its estimated monthly branded searches moved from 368K to 165K. - Across the 12 months ending September 2026, Selfridges’ share of searches among department stores in the United Kingdom moved from 8.8% to 8.6%, and its estimated monthly branded searches moved from 1.2M to 1M. ## How did search popularity change for United Kingdom department stores in September 2026? - In September 2026, Selfridges lost share of searches among department stores in the United Kingdom, from 10% to 8.6%. - In September 2026, House of Fraser rose from 8th to 7th among department stores in the United Kingdom. ## Month by month | Month | House of Fraser estimated searches | House of Fraser Share of Search | House of Fraser rank | Selfridges estimated searches | Selfridges Share of Search | Selfridges rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 2.7% | 6 | 1.2M | 8.8% | 5 | | Nov 2025 | 450K | 2.4% | 6 | 1.8M | 9.8% | 4 | | Dec 2025 | 450K | 2.2% | 6 | 2.2M | 10.9% | 4 | | Jan 2026 | 301K | 2.3% | 6 | 1.2M | 9.4% | 4 | | Feb 2026 | 201K | 2% | 6 | 1M | 10% | 4 | | Mar 2026 | 201K | 1.7% | 6 | 1M | 8.5% | 5 | | Apr 2026 | 201K | 2% | 6 | 1M | 9.7% | 5 | | May 2026 | 201K | 1.7% | 7 | 1M | 8.3% | 5 | | Jun 2026 | 201K | 1.8% | 8 | 1.2M | 10.8% | 4 | | Jul 2026 | 165K | 1.5% | 8 | 1.2M | 10.9% | 4 | | Aug 2026 | 201K | 1.7% | 8 | 1.2M | 10% | 4 | | Sep 2026 | 165K | 1.4% | 7 | 1M | 8.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using House of Fraser’s and Selfridges’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **House of Fraser**: Measured on the search term “house of fraser”. - **Selfridges**: Measured on the search term “selfridges”. - [House of Fraser profile](/demand/uk/brands/house-of-fraser) - [Selfridges profile](/demand/uk/brands/selfridges) - [All department stores in the United Kingdom](/demand/uk/categories/uk-department-stores): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is House of Fraser or Selfridges more popular in search? In September 2026, Selfridges had more branded searches than House of Fraser among department stores in the United Kingdom. Selfridges had about 1 million branded searches, while House of Fraser had 165,000. Selfridges made up 8.6% of all department store searches we track, and House of Fraser accounted for 1.4%. ## Cite this page Brandwave. "House of Fraser vs Selfridges: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/house-of-fraser-vs-selfridges This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/house-of-fraser-vs-selfridges. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.