--- title: "Hotpoint vs Miele: Which is searched more in the United Kingdom?" description: "Is Hotpoint or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/hotpoint-vs-miele" publisher: "Brandwave" --- # Hotpoint vs Miele: Which is searched more in the United Kingdom? Is Hotpoint or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Washing machine brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hotpoint and Miele - **Competitive set**: Washing machine brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Hotpoint Share of Search**: 12.2% - **Miele Share of Search**: 8.2% ## Is Hotpoint or Miele more popular in search? - In September 2026, Hotpoint had more branded searches than Miele among washing machine brands in the United Kingdom. Hotpoint had about 33,100 branded searches, while Miele had 22,200. Hotpoint made up 12.2% of all washing machine brand searches we track, and Miele accounted for 8.2%. - Hotpoint was ahead of Miele in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hotpoint’s share of searches among washing machine brands in the United Kingdom moved from 13.5% to 12.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Miele’s share of searches among washing machine brands in the United Kingdom moved from 9% to 8.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K. ## Top washing machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hotpoint did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beko | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Hoover | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Miele | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Samsung | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | AEG | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Hotpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Indesit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Haier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Zanussi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Candy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Whirlpool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about washing machine brands - Asked ChatGPT "Which washing machine should I buy in the UK?": 1. Bosch, 2. Beko, 3. Samsung, 4. LG - Asked ChatGPT "What are the most reliable washing machine brands?": 1. Miele, 2. LG, 3. Bosch, 4. AEG, 5. Beko - Asked ChatGPT "What is the best washing machine for a family?": 1. LG, 2. Bosch - Searched Google, AI Overview "washing machine": 1. Beko, 2. Hoover - Searched Google, AI Overview "washing machines": 1. Beko, 2. Hoover, 3. LG, 4. Samsung Not named in any answer: Hotpoint, Indesit, Hisense, Haier, Zanussi, Candy and Whirlpool. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom washing machine brands in September 2026? - In September 2026, Indesit overtook Miele and Hisense to rank 5th among washing machine brands in the United Kingdom, with 8.2% of the searches. - In September 2026, Hotpoint lost share of searches among washing machine brands in the United Kingdom, from 12.7% to 12.2%. - Estimated monthly branded searches for Miele in the United Kingdom fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. ## Month by month | Month | Hotpoint estimated searches | Hotpoint Share of Search | Hotpoint rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 13.5% | 2 | 27.1K | 9% | 5 | | Nov 2025 | 40.5K | 13.3% | 2 | 27.1K | 8.9% | 5 | | Dec 2025 | 33.1K | 12.4% | 3 | 22.2K | 8.3% | 5 | | Jan 2026 | 40.5K | 13.3% | 2 | 27.1K | 8.9% | 5 | | Feb 2026 | 33.1K | 12.3% | 2 | 22.2K | 8.2% | 6 | | Mar 2026 | 40.5K | 13.7% | 2 | 27.1K | 9.1% | 5 | | Apr 2026 | 33.1K | 12.6% | 2 | 27.1K | 10.3% | 5 | | May 2026 | 33.1K | 12.9% | 2 | 22.2K | 8.7% | 5 | | Jun 2026 | 33.1K | 13.5% | 2 | 22.2K | 9% | 5 | | Jul 2026 | 33.1K | 14.3% | 2 | 22.2K | 9.6% | 5 | | Aug 2026 | 33.1K | 12.7% | 2 | 22.2K | 8.5% | 5 | | Sep 2026 | 33.1K | 12.2% | 2 | 22.2K | 8.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Hotpoint’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hotpoint**: Measured on the search term “hotpoint washing machine”. - **Miele**: Measured on the search term “miele washing machine”. - [Hotpoint profile](/demand/uk/brands/hotpoint) - [Miele profile](/demand/uk/brands/miele) - [All washing machine brands in the United Kingdom](/demand/uk/categories/uk-washing-machine-brands): The set both shares are measured inside, 14 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hotpoint or Miele more popular in search? In September 2026, Hotpoint had more branded searches than Miele among washing machine brands in the United Kingdom. Hotpoint had about 33,100 branded searches, while Miele had 22,200. Hotpoint made up 12.2% of all washing machine brand searches we track, and Miele accounted for 8.2%. ## Cite this page Brandwave. "Hotpoint vs Miele: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/hotpoint-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/hotpoint-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.