--- title: "HONOR vs Nothing: Which is searched more in the United Kingdom?" description: "Is HONOR or Nothing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/compare/honor-vs-nothing" publisher: "Brandwave" --- # HONOR vs Nothing: Which is searched more in the United Kingdom? Is HONOR or Nothing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HONOR and Nothing - **Competitive set**: Smartphone brands - **Market**: United Kingdom - **Month measured**: Sep 2026 - **HONOR Share of Search**: 2.1% - **Nothing Share of Search**: 7% ## Is HONOR or Nothing more popular in search? - In September 2026, Nothing had more branded searches than HONOR among smartphone brands in the United Kingdom. Nothing had about 74,000 branded searches, while HONOR had 22,200. Nothing made up 7% of all smartphone brand searches we track, and HONOR accounted for 2.1%. - Nothing was ahead of HONOR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HONOR’s share of searches among smartphone brands in the United Kingdom moved from 2.8% to 2.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K. - Across the 12 months ending September 2026, Nothing’s share of searches among smartphone brands in the United Kingdom moved from 7.6% to 7%, and its estimated monthly branded searches moved from 49.5K to 74K. ## Top smartphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nothing was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HONOR did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsung Galaxy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Google Pixel | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Apple iPhone | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Motorola | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nothing | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Xiaomi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | OnePlus | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | OPPO | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | HONOR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sony | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | vivo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smartphone brands - Asked ChatGPT "Which phone should I buy in the UK?": 1. Apple iPhone, 2. Samsung Galaxy, 3. Google Pixel - Asked ChatGPT "What are the best smartphone brands?": 1. Samsung Galaxy, 2. Google Pixel, 3. Xiaomi, 4. OnePlus, 5. Motorola, 6. Nothing, 7. Apple iPhone - Asked ChatGPT "What is the best phone for the money?": 1. Google Pixel, 2. Nothing, 3. Samsung Galaxy, 4. Apple iPhone - Searched Google, AI Overview "smartphone": 1. Samsung Galaxy, 2. Motorola, 3. Apple iPhone - Searched Google, AI Overview "best phone": 1. Apple iPhone, 2. Samsung Galaxy, 3. OPPO, 4. Google Pixel Not named in any answer: HONOR, Sony and vivo. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026. ## How did search popularity change for United Kingdom smartphone brands in September 2026? - In September 2026, Nothing lost share of searches among smartphone brands in the United Kingdom, from 8.8% to 7%. - HONOR’s share of searches among smartphone brands in the United Kingdom has lost ground for 3 months in a row, from 2.6% to 2.1% in September 2026. ## Month by month | Month | HONOR estimated searches | HONOR Share of Search | HONOR rank | Nothing estimated searches | Nothing Share of Search | Nothing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 2.8% | 6 | 49.5K | 7.6% | 5 | | Nov 2025 | 22.2K | 2.8% | 6 | 49.5K | 6.3% | 5 | | Dec 2025 | 18.1K | 2.5% | 6 | 49.5K | 7% | 4 | | Jan 2026 | 22.2K | 3.5% | 6 | 60.5K | 9.7% | 4 | | Feb 2026 | 18.1K | 3% | 6 | 60.5K | 9.9% | 4 | | Mar 2026 | 18.1K | 2.5% | 6 | 74K | 10.2% | 4 | | Apr 2026 | 14.8K | 2.2% | 6 | 60.5K | 9.2% | 4 | | May 2026 | 18.1K | 2.7% | 6 | 60.5K | 9.1% | 4 | | Jun 2026 | 18.1K | 2.6% | 6 | 74K | 10.7% | 3 | | Jul 2026 | 18.1K | 2.5% | 6 | 74K | 10.3% | 4 | | Aug 2026 | 18.1K | 2.2% | 6 | 74K | 8.8% | 4 | | Sep 2026 | 22.2K | 2.1% | 6 | 74K | 7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using HONOR’s and Nothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HONOR**: Measured on the search term “honor phone”. - **Nothing**: Measured on the search term “nothing phone”. - [HONOR profile](/demand/uk/brands/honor) - [Nothing profile](/demand/uk/brands/nothing) - [All smartphone brands in the United Kingdom](/demand/uk/categories/uk-smartphone-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HONOR or Nothing more popular in search? In September 2026, Nothing had more branded searches than HONOR among smartphone brands in the United Kingdom. Nothing had about 74,000 branded searches, while HONOR had 22,200. Nothing made up 7% of all smartphone brand searches we track, and HONOR accounted for 2.1%. ## Cite this page Brandwave. "HONOR vs Nothing: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/compare/honor-vs-nothing This page is also available as HTML at https://gobrandwave.com/demand/uk/compare/honor-vs-nothing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.